The Best Bang For Your Discovery Buck – Customer Advisory Boards
Product Management University
JUNE 12, 2024
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! More on that later. Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. There are two common denominators in every meeting. The discussions between your customers are invaluable because of the rich context you’d never get in one-on-one discovery meetings with those same customers.
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