Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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Managing mature products — Simple steps to success

Mind the Product

Not every product makes it to maturity, but every product does potentially have a lifecycle of growth, maturity, and decline. In this post, we explore what steps product managers can take to ensure that a mature product continues to thrive over time. [.] Read more » The post Managing mature products — Simple steps to success appeared first on Mind the Product.

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How Product Managers Can Build Empathy with Agile Teams 

DevelopmentCorporate

Product managers serve many constituencies - customers, partners, development, operations, marketing, sales, support, finance, etc. While they would like to be considered to be the CEO of their product, they’re not. A core challenge for product managers is to use their influence to optimize how all parts of the organization work to achieve the product and company’s goals.

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The 7 “T’s” of Product-Led Transformation

Sequent Learning

Transformation is a word that isn’t commonly favored by the Product community because Transformation Programs rarely allow Product Teams to autonomously decide how they’ll achieve their mission. However, Transformation Programs incur significant costs. According to the CIO magazine, Global spending on digital transformation technologies and services was $1.3 trillion in 2020 of which 70% of that spend is wasted.

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Mobile App Ratings and Reviews Aren’t Enough – Here’s Why

Alchemer Mobile

Don’t get us wrong—mobile app ratings and reviews matter. We’re not here to tell you otherwise. Consumers are more skeptical of digital marketing tactics than ever before, and peer recommendations in the form of mobile app ratings and reviews stand as one of the greatest drivers of discovery and conversion. But they’re only one piece of the puzzle.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intellig

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Discovery in an agile world – Anthony Marter on The Product Experience

Mind the Product

This week, product coach and consultant Anthony Marter joins us on the podcast to chat about the tricky balance between strategy, business case, and discovery. [.] Read more » The post Discovery in an agile world – Anthony Marter on The Product Experience appeared first on Mind the Product.

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Do your team a favor and start delegating more

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Failing to delegate can increase your risk of burnout. It also shortchanges your team by denying them opportunities for professional growth. Managers often don’t delegate because of limiting mindsets, such as “No one can live up to my standards,” or “It’s easier to do this myself.” Use the 6-step process at the bottom of this post to overcome barriers to delegation.

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How do we feel about being called ‘women in tech’?

Intercom, Inc.

Here’s the thing about Women in Tech. For a movement that was created to address the lack of female representation in the industry, it can also play into many shallow debates, preconceived ideas, and harmful expectations. From being the token woman who always gets invited to redeem all-male panels to snide comments about how “she’s just a diversity hire,” the term “women in tech” can sometimes feel more like a burden than a blessing.

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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. My approach was purely number-based, but I overlooked the potential of tactical and strategic skills. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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7 signs that you need a product manager

Mind the Product

To help you understand whether you need to dedicate a qualified product manager to your project, here are 7 signs to look out for. [.] Read more » The post 7 signs that you need a product manager appeared first on Mind the Product.

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What leaders get wrong about innovation

Strategyzer

Most people overestimate the value of ideas. They think they just need to come up with a good business idea to be successful. The reality is ideas are free. They're everywhere.

Testing 137
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The importance of teamwork (as proven by science)

Atlassian

Subscribe to Work Life Get stories about tech and teams your inbox Subscribe. 5-second summary. Research shows that collaborative problem solving leads to better outcomes. People are more likely to take calculated risks that lead to innovation if they have the support of a team behind them. Working in a team encourages personal growth, increases job satisfaction, and reduces stress.

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Play, Score, Learn: Gamification in Neve

The Product Coalition

How the consultancy, This is Milk is working to build communities of learners by applying game elements and gamification techniques… Continue reading on Product Coalition ».

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Busting product management myths: Part 1 of 2

Mind the Product

There are a number of additional myths about product management. This two-part series will address 10 more of the popular myths about product management, and provide a sense of reality about them. [.] Read more » The post Busting product management myths: Part 1 of 2 appeared first on Mind the Product.

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Your Startup’s Management Training Probably Sucks — Here’s How to Make it Better

First Round Review

Plenty of startups leave manager training on the backburner until they become a bigger company — or try to fit it into a 30-minute lunch-and-learn. Melissa and Johnathan Nightingale, founders of Raw Signal Group, unpack why this is a mistake and outline their top tips for management training that makes a mark.

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How to Tame Your Wandering Mind and Actually Get Some Work Done

Nir Eyal

You have a big deadline looming, and it’s time to hunker down. But every time you start working, you find that, for some reason, your mind drifts off before you can get any real work done. What gives? What is this cruel trick our brains play on us, and what do we do about it? Thankfully, by understanding why our mind wanders and taking steps to deal with distraction, we can stay on track.

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Product Management Curiosity

The Product Coalition

An essential attribute for product managers is curiosity. The kind of curiosity that is innate to someone. Not forced curiosity because it… Continue reading on Product Coalition ».

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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SUNDAY REWIND: Product experimentation pitfalls and how to avoid them

Mind the Product

Experimentation can add real value to your product. It’s certainly a must-have tool for your product manager toolkit, if used correctly. Used incorrectly and you might find yourself heading in the wrong direction entirely — a point made by Jon Noronha, in his 2018 ProductTank Francisco talk. This Sunday Rewind we jump back to this [.] Read more » The post SUNDAY REWIND: Product experimentation pitfalls and how to avoid them appeared first on Mind the Product.

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Product Managers Know Kids Want Some Buzz With Their Soda

The Accidental Product Manager

Why just drink soda when you can get soda with a kick? Image Credit: Person-with-No Name. Product managers who are responsible for selling alcohol are in a bit of a bind these days. For some reason, perhaps because of everyone’s health kick, sales of alcohol have been declining over the past few years. Today’s millennials are just not buying as much beer, wine, and hard liquor as their parents once did.

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Encourage Management Collaboration to Integrate Leading and Serving Others

Johanna Rothman

I said in the Modern Management books that managers lead and serve the team (at all levels). However, I've seen organizations try to separate the leading work from the serving work. That's when the organization creates “people” managers. The people managers serve the team by creating a trusting relationship with each person on the team. The other senior experts are supposed to lead the technical efforts and coach the people on their technical skills.

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The Differences, Pros and Cons Between Waterfall and Agile Methodologies

The Product Coalition

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Software outsourcing services company states that there are two major development methodologies regarding waterfall and agile.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The role of the first product manager by Andrew Moll

Mind the Product

In this ProductTank Barcelona talk, Andrew Moll, Head of Product at Abacum explains how the role of the first product manager at a startup can vary wildly from what product managers hired later on or those at larger companies might encounter. Watch the session in full to see the talk or read on for an overview [.] Read more » The post The role of the first product manager by Andrew Moll appeared first on Mind the Product.

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Product @ Google v. Startup

The Product Guy

Google is no longer a startup and there are many interesting differences to learn about. Watch and learn more from product management expert, Amin Bashi.

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Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

First Round Review

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch announcement count, her advice will help you lay the foundation for a great startup brand.

Branding 112
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CSQLs: Creating an Integrated Journey from Sales to CS and Back Again

Gainsight

In the era of Customer Success 2.0, the solid force of customer-centricity ensures that no department is isolated within your company, certainly not the Customer Success team. CS adds value to all parts of your business, whether Product, Sales, or Marketing. It can make your company a truly customer-centric organization. It’s so important that it is one of the New 10 Laws of Customer Success. .

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Project kick-offs and why you need them

Mind the Product

The uninitiated mostly scoff at the concept of always kicking off a project, while those who know how powerful they can be can’t live without them. Here's why product managers need kick-offs, when to run them, how to structure them for success, and what not to do! [.] Read more » The post Project kick-offs and why you need them appeared first on Mind the Product.

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In-App Feedback: Top 5 Ways To Engage Mobile Customers For SaaS Business Success

Usersnap

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. Don’t you agree? What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Sounds sweet, right? Well, collecting in-app feedback, whether mobile or web, is key to knowing what to build, design and improve upon.

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See Your Product from Your Participant's Perspective. Try a "Walk-the-Store" Interview.

dscout People Nerds

Use this “show-don’t-tell” remote interviewing technique for insight into your users’ workflow.