Lead on Purpose

FEBRUARY 19, 2018

Guest post by Jenn Clark A survey revealed that out of 180 business leaders, four out of 10 do not get enough sleep at least four nights a week.

Leadership 334

Leadership Product Research 334

Intercom, Inc.

FEBRUARY 19, 2018

As a student of engineering you’re incentivised to write a lot and to read a lot. You’re expected to solve many well understood, discreet, simple problems, on paper, on sunny afternoons in late May and early June. This kind of learning has its place – it encourages discipline of thought and allows you to develop certain important muscles that will be useful for later – but to be successful as product engineer , you’ll also need to master a bunch of different skills.

Data Visualization 210

Data Visualization User Testing Feedback Software Engineering 210

The Secret PM Handbook

FEBRUARY 20, 2018

When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. This starts from the first call with the prospect. If a sales person asks the wrong questions during that first call…. … then even a good prospect can turn into total loss. But, ask the right questions …. … and the chances of closing them go way up!

Product Research 170

Product Research Demo User Testing Data Visualization 170

bpma ProductHub

FEBRUARY 17, 2018

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

First Round Review

FEBRUARY 22, 2018

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

Research Software 111

Research Software Product Research 111

Nir Eyal

FEBRUARY 19, 2018

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.

Definition 111

Definition 111

UX Studio: Product Management

FEBRUARY 20, 2018

I always find starting a project interesting: I will get to work with new people and learn about a new industry. This one, however, was special, because I had to design an online store. Why so special? I had felt excited about e-commerce UX since I bought my first sneakers on eBay. It was such a great experience that I wanted to create a web-store myself.

User Testing 109

User Testing UX Product Research Research Software 109

First Round Review

FEBRUARY 20, 2018

Giving constructive feedback that resonates is extremely difficult. You have to strike exactly the right chord for your words to cause change. Here's the best advice we've seen on how to do that.

Construction 108

Construction Management Management 108

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. There are two key reasons for this. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

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Testing

Daniel Elizalde IoT Blog

FEBRUARY 20, 2018

IIoT customers often demand a fully functional, end-to-end solution. And, most products often fall short of “the last mile” to give these customers exactly what they need. To bridge this gap (i.e., close the deal, or satisfy an important customer) Product Teams often agree to develop one-off features for that particular customer. Overall, the Product […] The post How to Avoid the Trap of Building One-Off Features for Industrial IoT Products appeared first on TechProductManageme

Development 98

Development Technology 98

Mind the Product

FEBRUARY 22, 2018

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected it would be another win. But… nope.

Product Research 97

Product Research User Testing Customer Experience Research Software 97

Nir Eyal

FEBRUARY 19, 2018

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias and hyperbolic discounting. There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly […] The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.

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97

Clever PM

FEBRUARY 22, 2018

A couple years ago I ran across a blog post by Paul Jackson where he mentioned in passing the idea of a tension between “default ship” cultures in relation to corporations versus startups. For some reason, those two ends of a spectrum have stuck with me ever since, and after struggling with some culture change […].

Startups 81

Startups Blog Definition Agile 81

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Intercom, Inc.

FEBRUARY 20, 2018

fsdfsd. The post dsfsd appeared first on Inside Intercom.

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Mind the Product

FEBRUARY 20, 2018

Let’s assume you have a great idea that requires some of your colleagues to take action to move it forward. You introduce it and they agree that it sounds good. A couple of weeks later, you ask how things are progressing and they haven’t had time to start yet. A few more weeks pass… still nothing. Sound familiar? It’s all about buy-in – the difference between just an idea and an idea that gets implemented.

Feedback Software 96

Feedback Software Workshop User Testing Presentation 96

UserInterviews

FEBRUARY 21, 2018

Leading a user research team can be overwhelming. In many organizations the discipline is new and ill-understood. Ashley Tudor brings her vast experience to break down key ways to lead with impact.

User Testing 75

User Testing Customer Experience 75

Indicative

FEBRUARY 21, 2018

Sometimes, what you think your customers want doesn’t match up with the data. That’s what drove Payal Kadakia to make a strategic business pivot while running Classtivity. If you haven’t heard of Classtivity, it’s probably because Kadakia changed the company into ClassPass, which now helps people connect to fitness classes around the world.

Data Visualization 74

Data Visualization User Testing Customer Feedback Customer Experience 74

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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

Data Visualization

Userzoom

FEBRUARY 20, 2018

Demystifying some of the common questions we get on statistics. The Professional Services team at UserZoom carry out user experience research on behalf of our clients. Alongside designing and building studies we spend a lot of our time analyzing the data, identifying insights, and making recommendations. As part of this process we often talk to our clients about the statistics they can run on the data collected in UserZoom and what insights they can infer.

User Testing 72

User Testing Data Visualization Customer Experience Customer Feedback 72

Amir Rozenberg

FEBRUARY 21, 2018

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. In order to excel strategically in the implementation of your digital transformation you need to be offering services to end users on their terms, on their devices, at their convenience, streamlining and differentiating features. On top of that, end users expect everything to look great, work perfectly…quickly.

User Testing 72

User Testing Agile Product Research Data Visualization 72

Amplitude

FEBRUARY 22, 2018

Investing in a new product is a risk. How do you prove it will be successful? How do you measure ‘success’ in the first place? These are just some of the questions the Workplace Analytics team has grappled with as it establishes itself within the Office 365 brand. MyAnalytics: a Productivity Tool Within Office 365. MyAnalytics and Workplace Analytics are a family of new products within the Microsoft Office 365 offering to help information workers spend their time more effectively.

Data Visualization 70

Data Visualization Customer Experience User Testing Customer Feedback 70

Pragmatic Marketing

FEBRUARY 21, 2018

How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software. And it is. But not instantly.

Customer Experience 70

Customer Experience Management Management Roadmap 70

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

The Accidental Product Manager

FEBRUARY 19, 2018

McDonalds needs to find ways to attract more young people Image Credit: Mike Mozart. The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future.

Customer Experience 69

Customer Experience User Testing Product Manager Product Management 69

The Product Coalition

FEBRUARY 20, 2018

Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customers. The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities.

Research Software 68

Research Software Product Manager Product Management User Testing 68

First Round Review

FEBRUARY 22, 2018

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

Research Software 64

Research Software Product Research 64

Pragmatic Marketing

FEBRUARY 19, 2018

A reader asked, “Why isn’t pricing more valued in companies?” What a fabulous question. Although I haven’t seen the research, my experience leads me to believe there are three reasons, all huge. First, many companies don’t know the power of pricing. Alternatively, they don’t know that pricing can have a large positive impact on their profitability.

Research Software 70

Research Software Positioning Strategy 70

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

dscout People Nerds

FEBRUARY 21, 2018

Markus Grupp on the importance of facilitating understanding in design—and knowing when algorithms and process aren’t enough.

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The Product Coalition

FEBRUARY 20, 2018

Product Requirements Docs (PRD) might be one of the product managers’ best friends. Personally, the PRD not only helps me communicate how a product or a feature looks like to the rest of the team, but also keep my thoughts in line and allows me to make more informed decisions about the next steps. I have worked on many iterations of the PRD template that I am using now (and will probably work on even more in the future) and at this point, I feel that the current template, that I will showcase in

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

First Round Review

FEBRUARY 20, 2018

Giving constructive feedback that resonates is extremely difficult. You have to strike exactly the right chord for your words to cause change. Here's the best advice we've seen on how to do that.

Construction 63

Construction Management Management 63