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As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. Here, to help you, are five product management tricks and tools for every product leader. 1. Value Proposition. A value proposition helps us to focus on users and to check that our product solves a real problem.
Here’s a scenario you might be familiar with. Say you’re starting a new role as a PM in a startup company (congrats!). You find that the startup has created a robust product with many different features and capabilities. Trying to gain some clarity and focus you ask: “which of those features are most/least used?”. Turns out, nobody knows. So you implement basic analytics mechanisms, wait for a week or two and then come back to the team equipped with a bunch of fancy graphs.
How does color psychology affect users’ attitudes and behaviour? There is a master trick, which can help to build a digital product which works more effectively. Psychological effects of color on our experience and decision-making matter, so let’s see how this affects the users and what sort of principles exist when designing experiences. Color is an essential instrument in any designer’s tool stack.
So you’ve done your market research, interviewed customers, and prototyped your designs. Your go-to-market strategy is in place. Engineering is ready to start development. Amongst all the excitement, coordination, and chaos, have you asked yourself the BIGGEST question? “How much does my feature cost?” In this article, we’ll borrow some lessons from Harvard Business School.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at your company knows. Thirdly: you’ll be pleasantly surprised to hear that there are LOADS of Product Managers out there that are similarly in the dark. Lastly: if you read this article you’ll know find out how to measure Product success AND what to do about it if it’s failing.
by Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video.
by Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video.
This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as technological advances, frameworks, and APIs continue to trivialize.
Regardless of your company structure, goal-setting strategy, or philosophical stance, at some point, the work you do on your product needs to map back to revenue. The question is, as a product manager, how exactly do you map product revenue to the roadmap? How do you project and measure results based on that mapping? And should the results change depending on who you are talking with?
A brand is so much more than a logo or a set of colors. Your brand is made up of every interaction that shapes the way people feel about your business. It sets the expectation of who you are, what it’s like to work with you, and the value you provide. This perception shapes a person’s willingness to try your product, renew your product, advocate for your product, and more.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Demonstrating the value of UX can be tricky. Between anecdotal rationale, startup cost, technical jargon and so on, what's a UX designer to do to convince stakeholders to just embrace the future? The post This business of UX: 4 ways to prove the value of UX in your company appeared first on TryMyUI Blog.
I recently heard something from Calendly’s product team that made my jaw drop. Their product is being used to schedule millions of meetings per month. Many, many millions. Lots of companies have vanity metrics in the millions. But they are called vanity metrics for a reason — they don’t go deeper than the surface level. Read more » The post Measuring Your Product’s Performance With Benchmarks appeared first on ProductCraft by Pendo.
Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. If they could, organisations would choose always to grow – not only bigger but faster.
Agile teams often view product roadmaps as an extra step that slows down the agile process. However, if you take a closer look at the Agile Manifesto, you realize that many of the principles are achievable with a product roadmap. Your agile product roadmap simply has to be different than the ones used by organizations that follow waterfall or other product development frameworks.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands. In our very first Chatbot Trends Report, which we’re releasing today, we see the efficiency half of that equation start to unfold.
In this thought-provoking keynote from #mtpcon London, Google Scholar and UN Advisor Kriti Sharma discusses the impact of artificial intelligence on decision making and what we, as product people, should be doing to ensure this decision making is ethical and fair. Key Points. Machine learning and decision making is often based on biased historical patterns and data.
With Change Intelligence, product managers can influence more powerfully. Everyday innovators see innovation opportunities frequently — making products better, improving processes, creating a new product, and solving problems. The word innovation can be phrased as “in-a-new-way.” It is a good reminder that we are making something new that did not previously exist.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
You know customer experience is important , but do you know the tangible business impact of CX? Do you have a full understanding of how customer experience infiltrates every stage on your customer’s journey? Customer Acquisition. Customer experience never used to be part of the conversation when it came to new customer acquisition. It was always seen as a bottom-of-the-funnel priority.
One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . To retain more customers over time, you must invest heavily in understanding who your current and prospective customers are and what problems they’re trying to solve.
Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team. She speaks about: User Experience (UX) application. Types of research methods. Bias and sampling.
An IoT platform is an integral part of any IoT product. It can help you accelerate your time-to-market, minimize risk, reduce development cost, and help you arrive at product-market fit faster. If you’re confused about IoT platforms, believe me, you are not alone. Many Product Leaders have the same challenge. It’s a complex topic and […]. The post What is an IoT Platform?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom. In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Inte
Mixcloud CTO and co-founder Mat Clayton helped bootstrap his company from humble beginnings in an empty warehouse with no internet connection to more than 15 million active users over a 10-year period, all before they took their first round of funding. He joined us to talk about startup life, scaling, making hard decisions, and more. Quote of the Episode.
Powerful “aha” mentorship moments can change the course of careers. But while every mentor has experience and wisdom in spades, it’s not always immediately clear how to most effectively share it. Here, mentors from First Round's Fast Track mentorship program share their best tips for helping mentees level up.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
The leadership challenge for today’s companies is managing innovation in the context of their current business. This article will illustrate innovation management best practice through a case study with original data from the German company Bayer.
Love letters & breakup letters. Experience journey mapping. Prototype testing tweaks. This post unpacks the unconventional but fun-and-effective methods of Brandie Ward Smith.
How do you work effectively with remote teams? Morgan Sowden – CTO at Lendinvest and Co-Founder at Paydesk answers this question in his ProductTank London talk. He takes us through: Why you should hire remote team members. Benefits of remote work. What to do once you have a remote team. Watch the video to see Morgan’s talk in full. Or read on for an overview of his key points.
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