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Your product roadmap is one of the most important artifacts for keeping your team aligned with regard to deadlines and priorities. Unfortunately, a number of problems can plague even the most well-organized and maintained roadmap. And these issues tend to sneak up on you and your team, meaning you need to be diligent in keeping. Read more » The post Roadmap Poison: What’s Getting in Your Way?
Until real users get their hands on your product, you can never be 100% sure it works. That’s why product managers leverage beta testing. It’s such an incredibly important and useful tool in the product development process. Internal tests can’t replicate what happens in the real world. A well-run beta program will net a slew of bug reports, suggestions, and additional requests from beta testers.
We’ve all heard the startup stories filled with staggering growth and impressive exits. But despite the stories you hear, “faster” isn’t always the right answer.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?
This post was originally published on ProductCraft. Traditionally, businesses looked at growth as “build the product, market it, and drive sales.” Of course, along the way, teams listened to their customers and used their suggestions to improve the product. Then they marketed those improvements to drive more sales. This traditional approach, which has long proven reliable.
This post was originally published on ProductCraft. Traditionally, businesses looked at growth as “build the product, market it, and drive sales.” Of course, along the way, teams listened to their customers and used their suggestions to improve the product. Then they marketed those improvements to drive more sales. This traditional approach, which has long proven reliable.
When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product recommendations isn’t necessarily intuitive.
With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing , onboarding, and product development that happens for its own sake.
Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
No matter how far into your career you might be, you’re never too old for imposter syndrome to make an appearance. Imposter syndrome is a feeling of inadequacy that persists despite evident success, according to Harvard Business Review. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraud that override their feelings of success or external proof of their competence.
If you want to do product management for solutions instead of products, here are five best practices to employ. The moral of the story is that you do everything from the customer’s perspective first if you’re doing product management for solutions. The Playbook: Markets – Instead of analyzing only the horizontal markets for each product, first analyze the vertical markets across all products in your portfolio.
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
A lot of the books, articles and discourse around product design focuses on the process of design work (the things designers do) and the output of design work (the things designers deliver). We often spend less time thinking and talking about the impact of design work – that is, what does our work truly achieve and change beyond just the artefact that it delivers.
How product managers can combine influence and storytelling to achieve success. The author of The Secret Product Manager Handbook , Nils Davis, joins us to discuss his tips for better presentations. He knows a lot about product management and communication, leveraging his experience as a tech writer before becoming a product manager. I expect you’ll enjoy the discussion and find tips you can put into immediate use to better influence through presentations.
Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where they go, and your whole way of working.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
? ?. It’s hard to find a hotter trend in Silicon Valley than the idea of turning your product into a platform. And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created.
Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.
How do we take a product or team to the next stage? In her ProductTank London talk, Beata Kovacs, Product Director at GSK , takes us through her framework for scaling a startup and the strategic areas that need to be addressed, including: Goals and priorities. Skills and people. Culture and process. Watch the video to see Beata’s talk in full. Or read on for an overview of her key points.
Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
I pressed Publish on 12 Signs You’re Working in a Feature Factory almost three years ago. Someone asked me recently about my “current thinking” on feature factories, so I took advantage of that prompt and gave it some thought. Here are twelve current thoughts on the feature factory challenge. I’ve got more to say on the topic, but this is a good start.
As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide.
Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?
The UX field is changing, and we’re changing with it. Take a second to check in on your career direction—and to find a research specialty that inspires you and inspires growth. .
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Achieving alignment across teams and projects is the key to becoming an innovation engine. And it is not an easy thing to do. Engineers, designers, and business stakeholders must all understand how their work serves a two-fold goal: providing users with a delightful alternative to existing products, and in doing so, generating a financial return. Read more » The post Bridging the Gap: 7 Traits of Excellent Product Managers appeared first on ProductCraft by Pendo.
At #mtpcon San Francisco, Elizabeth Churchill , Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a case study from. Google Material Design, she shares how research was initially used in development, where the research practice is today, and where it’s going.
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