Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step 1: Understand why Your Customers use Your Product.
Mixpanel
OCTOBER 10, 2019
One of the best things I learned at Amazon was that customers are always “beautifully, wonderfully dissatisfied,” and no matter what you give them, they’ll tell you why it doesn’t work for them. These customer requests or complaints—we call them “product gaps”—are a true gift if you effectively capture and prioritize them. At Mixpanel, we’ve developed a system where everybody in a position to talk to a customer can log a product gap.
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Sequent Learning
OCTOBER 7, 2019
How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown. Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion. As the founder, president and CEO of Jennifer Brown Consulting , Jennifer’s workplace strategies have been employed by some of the world’s top Fortune 500 c
Roman Pichler
OCTOBER 7, 2019
Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide?
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Product Talk
OCTOBER 9, 2019
Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
ProductPlan
OCTOBER 1, 2019
No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. This way, you tie every decision and action back to how it affects the customer.
Intercom, Inc.
OCTOBER 9, 2019
The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design. However, the book that has given me the most insight into the nature of my work is somewhat unlikely – psychologist Daniel Kahneman ’s non-fiction bestseller Thinking, Fast and Slow. “Our brain has two very distinct modes of thought: System 1 (fast, automatic, and impulsive) and System 2 (slow, consciou
ProductCraft
OCTOBER 2, 2019
There’s a lot of information and research out there about how product people can do their jobs better. But what about when we think beyond the tactical, and consider what our path forward could look like? At Pendo’s Pendomonium conference this year, Gibson Biddle, former VP of product at Netflix, shared his tips for “hacking”. Read more » The post If You Want to Advance Your Product Career, Think of Yourself as the Product appeared first on ProductCraft by Pendo.
Melissa Perri
OCTOBER 31, 2019
A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.
Speaker: Paul Heller
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro
Userzoom
OCTOBER 30, 2019
You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.
ProductBoard
OCTOBER 3, 2019
Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products. Those product management frameworks give teams a repeatable way to improve upon and build their products consistently.
Userpilot
OCTOBER 24, 2019
Product engagement is a key factor when it comes to a successful SaaS product. Without engagement, you’ll find it really hard to retain your users, and upsell them onto more premium price plans. In this article, we’re going to teach you everything you need to know about product engagement. You’ll learn: What product engagement actually is. What a product engagement manager does.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
ProductPlan
OCTOBER 8, 2019
Making a sale deserves celebration, but ringing that bell is only the start of the customer journey. Now it’s time for onboarding, collecting feedback, increasing usage, and eventually winning the renewal. These other crucial components often don’t get as much attention as the initial deal closing. But without meeting these customer expectations, you can’t grow these accounts.
bpma ProductHub
OCTOBER 5, 2019
by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions.
ProductCraft
OCTOBER 10, 2019
While product operations has been around in some shape or form for years, the title itself is currently on the rise. In fact, nearly 5,700 individuals on LinkedIn have “product operations” in their job titles. With so many organizations working to bring on this role, now might be a good time for your product team. Read more » The post Making it Official: When to Hire for Product Ops appeared first on ProductCraft by Pendo.
ProductBoard
OCTOBER 31, 2019
This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.
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Mind the Product
OCTOBER 10, 2019
Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people.
Intercom, Inc.
OCTOBER 8, 2019
As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles. Content design is practiced by people with a dizzying array of job titles: product designers, UX designers, content strategists, interaction designers, information architects, technical writers, engineers, product managers, etc.
Alchemer Mobile
OCTOBER 22, 2019
What makes an effective UI design? A skillful designer, the right combination of design elements, or the tool used to create it? Well, the right answer is a combination of all of the above. On one hand, a skillful designer can indeed turn your concept into a sleek and stylish UI design if they have the right information about your app. On the other hand, nobody knows your idea better than you, and the best way to share it for future professional design and development is to visualize it.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
The Product Guy
OCTOBER 11, 2019
Guest Post by: Tiago Resmini (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Erdem Ay ]. A common thing in product management is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product. That happens because they are not include on the day-to-day routines of each squad that manages that product (obviously), so in many cases the most important channel they have to access that kind of in
The Product Coalition
OCTOBER 15, 2019
3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product.
First Round Review
OCTOBER 22, 2019
Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
Mind the Product
OCTOBER 4, 2019
In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer. She points out that product managers typically advocate for their own point of view in meetings with stakeholders, and resist suggestions for change.
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Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit
Intercom, Inc.
OCTOBER 10, 2019
? ?. You’ve probably heard the parable of the six blind men and the elephant: One touches the trunk and says, “It’s a snake.” Another, touching a leg, disagrees: “No, it’s not! It’s a tree.”. Another feels the ear and mistakes it for a fan. The one touching the body is sure he’s run into a wall. The one with tail in hand knows he’s holding a rope. And the last one, with his hand on a tusk, is certain he’s touching a spear.
NextBigWhat
OCTOBER 3, 2019
Tik Tok star and the party's womens wing member @sonalibjp gets a ticket in the upcoming #HaryanaAssemblyPolls [link] — Shilpa Kannan?? (@shilpakannan) October 3, 2019. And this happened ! TikTok star Sonali Phogat is contesting Harayana assembly election (BJP seat). While the intellectuals are discussing Bharat 1, Bharat 2 opportunities – politicians (who are way smarter in the ways of world) are going after the local-and-mass brand.
UserInterviews
OCTOBER 28, 2019
Marie shares how she successfully pivoted from a failed product to FYI, which questions give the most insightful takeaways, how she knows it’s time for product launch, and more.
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