Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step 1: Understand why Your Customers use Your Product.
Mixpanel
OCTOBER 10, 2019
One of the best things I learned at Amazon was that customers are always “beautifully, wonderfully dissatisfied,” and no matter what you give them, they’ll tell you why it doesn’t work for them. These customer requests or complaints—we call them “product gaps”—are a true gift if you effectively capture and prioritize them. At Mixpanel, we’ve developed a system where everybody in a position to talk to a customer can log a product gap.
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Sequent Learning
OCTOBER 7, 2019
How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown. Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion. As the founder, president and CEO of Jennifer Brown Consulting , Jennifer’s workplace strategies have been employed by some of the world’s top Fortune 500 c
Roman Pichler
OCTOBER 7, 2019
Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide?
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Product Talk
OCTOBER 9, 2019
Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
ProductPlan
OCTOBER 1, 2019
No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. This way, you tie every decision and action back to how it affects the customer.
Intercom, Inc.
OCTOBER 9, 2019
The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design. However, the book that has given me the most insight into the nature of my work is somewhat unlikely – psychologist Daniel Kahneman ’s non-fiction bestseller Thinking, Fast and Slow. “Our brain has two very distinct modes of thought: System 1 (fast, automatic, and impulsive) and System 2 (slow, consciou
ProductCraft
OCTOBER 2, 2019
There’s a lot of information and research out there about how product people can do their jobs better. But what about when we think beyond the tactical, and consider what our path forward could look like? At Pendo’s Pendomonium conference this year, Gibson Biddle, former VP of product at Netflix, shared his tips for “hacking”. Read more » The post If You Want to Advance Your Product Career, Think of Yourself as the Product appeared first on ProductCraft by Pendo.
Melissa Perri
OCTOBER 31, 2019
A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.
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Userzoom
OCTOBER 30, 2019
You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.
ProductBoard
OCTOBER 3, 2019
Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products. Those product management frameworks give teams a repeatable way to improve upon and build their products consistently.
Userpilot
OCTOBER 24, 2019
Product engagement is a key factor when it comes to a successful SaaS product. Without engagement, you’ll find it really hard to retain your users, and upsell them onto more premium price plans. In this article, we’re going to teach you everything you need to know about product engagement. You’ll learn: What product engagement actually is. What a product engagement manager does.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
ProductPlan
OCTOBER 8, 2019
Making a sale deserves celebration, but ringing that bell is only the start of the customer journey. Now it’s time for onboarding, collecting feedback, increasing usage, and eventually winning the renewal. These other crucial components often don’t get as much attention as the initial deal closing. But without meeting these customer expectations, you can’t grow these accounts.
bpma ProductHub
OCTOBER 5, 2019
by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions.
ProductCraft
OCTOBER 10, 2019
While product operations has been around in some shape or form for years, the title itself is currently on the rise. In fact, nearly 5,700 individuals on LinkedIn have “product operations” in their job titles. With so many organizations working to bring on this role, now might be a good time for your product team. Read more » The post Making it Official: When to Hire for Product Ops appeared first on ProductCraft by Pendo.
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ProductBoard
OCTOBER 31, 2019
This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.
Intercom, Inc.
OCTOBER 16, 2019
The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, us
Mind the Product
OCTOBER 25, 2019
In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego , Minecraft and Spotify ) we must reduce the gap between makers and users.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Alchemer Mobile
OCTOBER 22, 2019
What makes an effective UI design? A skillful designer, the right combination of design elements, or the tool used to create it? Well, the right answer is a combination of all of the above. On one hand, a skillful designer can indeed turn your concept into a sleek and stylish UI design if they have the right information about your app. On the other hand, nobody knows your idea better than you, and the best way to share it for future professional design and development is to visualize it.
The Product Guy
OCTOBER 11, 2019
Guest Post by: Tiago Resmini (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Erdem Ay ]. A common thing in product management is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product. That happens because they are not include on the day-to-day routines of each squad that manages that product (obviously), so in many cases the most important channel they have to access that kind of in
The Product Coalition
OCTOBER 15, 2019
3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product.
First Round Review
OCTOBER 22, 2019
Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.
Mind the Product
OCTOBER 4, 2019
In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer. She points out that product managers typically advocate for their own point of view in meetings with stakeholders, and resist suggestions for change.
Alchemer Mobile
OCTOBER 30, 2019
Watch our webinar to learn how product and research teams can work together to capture the voice of the customer (VoC) and ultimately create better consumer experiences. Sina Yeganeh, Director of Product Management, and Michael Fountain, Head of Product, at Apptentive discuss the ways in which both product and research teams can contribute to the capture and analysis of VoC.
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