Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding 165

Branding Product Marketing Marketing Product Manager 165

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.

Enterprise 204

Enterprise Startups User Testing Product Research 204

The Product Bistro

AUGUST 29, 2020

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations.

Product Manager 221

Product Manager Product Management Management Management 221

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 319

Vision User Testing Research Software Product Research 319

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Intercom, Inc.

AUGUST 25, 2020

We all know what a conversation between two people sounds like. “Hey, can you help me a sec?”. “Sure. What’s up?”. “I just can’t make sense of this dashboard.”. Human conversation is a sequence of verbal exchanges – what linguists call turn-taking. This rhythmic exchange is deeply hardwired into our social neurophysiology, as call-and-response bonding in animals is likely hundreds of millions years old.

Research Software 290

Research Software User Testing Product Research Customer Experience 290

Mind the Product

AUGUST 4, 2020

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.

Artificial Inteligence 248

Artificial Inteligence Reporting Tools Research Software Product Manager 248

Product Management University

AUGUST 3, 2020

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Management Unpacked

AUGUST 28, 2020

Discover what's behind this year's outstanding cohort.

Product Manager 237

Product Manager Product Management Management Management 237

Product Talk

AUGUST 12, 2020

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time. Want to check out the other posts in this series? You can find them here.

Product Research 232

Product Research Onboarding KPIs User Testing Data Visualization 232

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Intercom, Inc.

AUGUST 11, 2020

In the past few months, the world has changed in many ways. The Black Lives Matter movement has sparked a much-needed dialogue about diversity and inclusion in the workplace. Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog.

Technical Review 289

Technical Review Software Review Systems Review Fractional CTO 289

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Mind the Product

AUGUST 25, 2020

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a [.]. Read More.

Startups 246

Startups Enterprise Roadmap Product Manager 246

The Product Bistro

AUGUST 28, 2020

It has been a while since I have picked up pen and drafted a post, but I came across a Tweet last week that really made me pause and think. As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path?

Product Manager 195

Product Manager Product Management Management Management 195

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Management

The Product Guy

AUGUST 3, 2020

Addressing the gap between understanding of product manager and customer — a great motivator to become one. Watch and learn more from product management expert, Tanya Koshy.

Product Manager 183

Product Manager Product Management Management Management 183

The Product Coalition

AUGUST 10, 2020

Data?—?Is it the product manager’s best friend? Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer.

Data Visualization 173

Data Visualization User Testing Analytic Tools B2C 173

Intercom, Inc.

AUGUST 17, 2020

For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.

Research Software 276

Research Software User Testing Software Review Customer Experience 276

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

Strategy

Mind the Product

AUGUST 3, 2020

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are. His key points include: Customer Understanding Product Portfolio Investment Decisions Product Innovation and Lifecycle Process [.].

Product Manager 230

Product Manager Product Management Management Management 230

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

The Product Guy

AUGUST 16, 2020

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

Product Manager 183

Product Manager Product Management Management Management 183

The Product Coalition

AUGUST 16, 2020

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 171

User Testing Customer Experience Customer Feedback Product Strategy 171

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Inteligence

Intercom, Inc.

AUGUST 19, 2020

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

Reporting Tools 260

Reporting Tools Presentation Books Leadership 260

UserInterviews

AUGUST 12, 2020

Winning over stubborn stakeholders can be an uphill battle for UX researchers. Here are 15 statistics to back you up.

User Testing 145

User Testing User Experience Customer Experience UX 145

Mind the Product

AUGUST 7, 2020

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key [.]. Read More. The post Here Be Dragons – Product and Discovery, by Randy Silver appeared first on Mind the Product.

Product Research 230

Product Research Consulting User Testing Customer Feedback 230

First Round Review

AUGUST 4, 2020

There's a long list of most frequently-cited skills for becoming a successful entrepreneur. One that rarely makes the list is effective writing. Upstart CEO Dave Girouard pens this thoughtful case for the importance of strong writing in the startup world — and his tips for leveling up.

Startups 145

Startups 145

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Technology

The Product Guy

AUGUST 20, 2020

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

Enterprise 179

Enterprise Customer Experience Product Manager Product Management 179

The Product Coalition

AUGUST 15, 2020

Do you really understand all the costs of building a new feature and how it impacts your business? Continue reading on Product Coalition ».

Technology 170

Technology Startups UX Product Manager 170

Intercom, Inc.

AUGUST 12, 2020

Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec

Data Visualization 249

Data Visualization Reporting Tools Customer Experience Customer Feedback 249