December, 2018

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Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code? Marty Cagan , in Inspired , argues, “If you’re just using your engineers to code, you’re only getting about half their value.” I couldn’t agree more. But too often we equate the value of an engineer with the code that she writes.

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In Defense of Small Data

ProductCraft

“How many people used our new feature last quarter?” That’s a nice and easy question. Run some analytics, and you can have a satisfyingly neat answer. “Why did users abandon our product after using this feature last quarter?” Here, you’re getting into muddy waters. “Big data” may be sexy, and quant research is great for. The post In Defense of Small Data appeared first on ProductCraft by Pendo.

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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

Netflix’s Friends (Born 2004, died 2010). I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups.

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The Best Product Person of 2018 is…

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 9th annual winner of T he Best Product Person is … Brian Crofts. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2018: Brian Crofts. ( tweet ).

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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The ultimate marketing technology stack for 2019

Intercom, Inc.

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.

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TEI 209: Predictive analytics for product managers – with Brian Brinkmann

Product Innovation Educators

Use data to predict customer behavior and design better products. Do you know which customers are most likely to stop using your product in the next month? Or, what actions your best customers take with your product when they start using it? With the right data, product managers not only know the answers to such questions, but they also know what actions to take to keep customers and a whole lot more.

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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac.

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Product Management Process is Understanding

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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How Product Managers Can Better Understand Their Customers

Alchemer Mobile

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. To achieve that goal, one of the first questions you need to ask yourself is, “Do I understand what my customers want?

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Business Acumen

The Product Bistro

I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. One site that I hang out on is Slashdot, an old school hang out that bills itself as “News for Nerds.” On /. (see what I did there?) there […].

Strategy 210
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Your guide to a successful live chat support implementation

Intercom, Inc.

Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes. We’ve put together this guide to help you not only successfully implement live chat on your website, but also to offer the right kind of experience for your customers.

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TEI 207: How product managers become change managers – with Amy Radin

Product Innovation Educators

Driving successful innovation at large organizations. Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simple when the processes involved are known. No one that has been on innovation projects would say it was easy. The activities and processes that allow us to uncover a customer problem or invent a new technology, develop solutions, and ultimately launch products customers love are challenging, but they ar

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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4 Tips to Help Product Managers Manage Their Time Effectively

Mind the Product

Who doesn’t struggle to manage their time effectively, at least occasionally? As product managers we have so many priorities that organizing them into a short list can be the hardest challenge each week. I’ve found that taking a deliberate rather than a reactive approach to changing plans can help ease the blow of change and keep your team on track.

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Importance of Customer Segmentation when Building New Products

The Product Guy

Guest Post by: Madhavi Marka (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Nis Frome]. There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects.

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Top 5 Reasons Your Jira Backlog Fails You

UserVoice

There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a thorough system of record for product management; most importantly, Jira often becomes a dumping ground for feedback and ideas without any purposeful.

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Business Acumen

The Product Bistro

I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. One site that I hang out on is Slashdot , an old school hang out that bills itself as “News for Nerds.” On /. (see what I did there?) there seems to always be a thread on the front page about Apple and their business practices.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Send better email: A deliverability analyst’s no-nonsense guide to avoiding the spam folder

Intercom, Inc.

Email is an important channel for acquiring, supporting and retaining users. However, if not done properly, you can damage your sending reputation, meaning users won’t get your emails at all ??. Ultimately, fewer emails arriving at their intended destination means fewer conversions for you. “We’ve spent the past few months working hard on improving the systems that ensure stable, consistent deliverability for our senders” We’ve spent the past few months working hard on improving the

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TEI 205: Create a happy team, make a better product – with Kris Boesch

Product Innovation Educators

Breaking down silos and helping everyone feel like their work matters. You are in for a delightful and important discussion with our guest today. She was named a Top 100 Leadership Speaker for 2018 and is here to tell us how we can have a happier workplace. Is there anyone who doesn’t want that? Maybe you are the 1 in a million person who says my workplace is happy enough, it provides all the enjoyment and contentment I need.

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The Perks of Being a Generalist

Mind the Product

I’m lucky enough to be able to say that I love what I do – but why? What is it that gets me up to go to work every day? Like many in our field, I fell into a product job somewhat by accident, but I count myself as very lucky to have done so. It was an accident that has led me down a career path I truly love. There are tons of articles out there giving you advice on how to do this and that, but I’d like to use this opportunity to celebrate what a satisfying job working in product is: We’re

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Strategies to Convince your Stakeholders of the Value of User Research

The Product Guy

How do you develop products that people will actually use and buy? Let’s learn and discuss how to validate product and company ideas through customer development research, before you waste months and millions on a product or service that no one needs or wants. In a recent live stream from one of our mentors of The Product Mentor , Dan Mason, lead a conversation on this topic.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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A Non-Technical Intro to Natural Language Processing (NLP) and its Applications

Product Management Lessons from the Trenches

They don’t like to type, are not good spellers, don’t read your help tutorials, and don’t want to figure out your app?—?your users want to just tell your app what they want and have your app deliver on the request. And since switching costs are near-zero, if your app doesn’t make it easy for them to get what they want, your users will leave you for another one.

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Saying Goodbye

The Product Bistro

A recent round of staff reductions at work has led to the expected “goodbye” emails, where departing colleagues send notes of their departure, some memories, and contact information. Alas, the ones I have recently seen were somewhat, uh, pedestrian , and uninspired. I wistfully remember the art and creativity that people used to put into it.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

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How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here. Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Using Psychology to Supercharge Your Products by Joe Leech

Mind the Product

In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them. Procedural Knowledge. Declarative knowledge is specific facts that we find hard to remember. Because facts are hard to remember, we convert information into sequences, and this is known as procedural knowledge.

Travel 172
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Future of Product Management Roles

The Product Guy

Increased need for product managers? Is that in the future. Check out the video to see and more. Watch as we learn more from product management expert, Jordan Bergtraum.

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TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines – with Andy Rosic

Product Innovation Educators

A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for everyone involved — then this episode is for you. We explore how to have less stressful projects by using Projectopia, our guest’s 8-step method project planning.

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