January, 2021

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Is it Time to Invest in Redesigning my Digital Product?

Mind the Product

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase [.]. Read More. The post Is it Time to Invest in Redesigning my Digital Product?

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12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers [.]. Read More.

Strategy 202
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Stop Assigning Tasks to People

The Product Coalition

Learn how to succeed as a technology leader after 2020 Continue reading on Product Coalition ».

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5 Tips for Saying No to Stakeholders

Roman Pichler

Imagine that you are talking to John, a senior salesperson who’s been involved with the product for a while. John mentions the upcoming product release and says, “You really must add the enhanced reporting feature. I’ve spoken to several customers, and they have all confirmed that it is absolutely crucial.” You know, though, that it is impossible to add the feature to the development effort.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. Indeed, our first R&D principle is “Start with the problem.” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development.

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To MRD or not to MRD.

The Product Bistro

That is the question. In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. Now, the general consensus seems to be that the MRD is dead as the Dodo, replaced by a product backlog, groomed by a product owner, and lean startup techniques that encourage build/test/evaluate/pivot cycles until you achieve the magical “produc

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The Product Decision Stack – Martin Eriksson

Mind the Product

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes [.].

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How to Prioritize Features and Projects: Here’s the Ultimate List of Prioritization Frameworks

The Product Coalition

With 70+ methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This… Continue reading on Product Coalition ».

Framework 209
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A Look at the Year Ahead: The Product Talk Roadmap (With a Book Update)

Product Talk

Happy New Year! I am excited to kick off 2021. For the past couple of years, I’ve used my January blog post to give an update on my plans for the year ahead and this year will be no different. You can find previous years’ posts here: 2019 and 2020. I know many of you are anxiously awaiting an update on my upcoming book. You’ll get that. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business.

Books 163
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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Tackling complex design debt: a three-step framework

Intercom, Inc.

Inconsistent product functionality, wildly differing UI components, and conflicting terminology – the slow creep of design debt can have far-reaching consequences for your business if left unchecked. Here’s a simple framework for managing it. A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. It was a trivial feature that we thought would be a cinch to build.

Framework 272
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Buy Online, Pick Up in Store (BOPIS) Isn’t Going Anywhere – Here’s How to Adjust Your Customer Experience

Alchemer Mobile

The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. The way in which people shop has fundamentally changed, with U.S. eCommerce sales reportedly increasing by more than 30 percent in 2020.

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To MRD or not to MRD …

The Product Bistro

In the modern era, it seems that product management and organizations have eschewed the venerable MRD or marketing requirements document. However, it still has a place in the toolkit, and it should be leveraged more often.

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The Power of Mentoring – DeVaris Brown on The Product Experience

Mind the Product

Some of the most successful people we know credit their mentors for making the difference in their careers. We’ve recently heard great talks from the likes of Barry O’Reilly, Marty Cagan, and Gibson Biddle where they talk about having a ‘personal Board of Directors’ But how do you go about getting a mentor and getting [.]. Read More.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

OKRs are an amazing tool to drive business success. Starting with OKRs is easy. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. Here are a few common mistakes to avoid. Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in prod

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My Top 10 Essays of 2020

Sachin Rekhi

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. I thought I'd take a moment to recap the product essays that resonated the most with readers in case you missed any of them. The Top 10 Deliverables of Product Managers.

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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business. This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that

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Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore

Daniel Elizalde IoT Blog

How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. […].

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Tips for Saying No to Stakeholders

Roman Pichler

Listen to this article: [link]. Imagine that you are talking to John, a senior salesperson who’s been involved with the product for a while. John mentions the upcoming product release and says, “You really must add the enhanced reporting feature. I’ve spoken to several customers, and they have all confirmed that it is absolutely crucial.” You know, though, that it is impossible to add the feature to the development effort.

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How to be Bad at Product Development – Josh Mahoney

Mind the Product

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people, and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better way [.]. Read More.

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How Big Data is Shaping the Future of Retail

The Product Coalition

It’s probably a distant memory but before the technological revolution, shoppers would walk into a retail store and take guidance from salespersons to make purchasing decisions. Salespersons would understand their customers’ needs and preferences and match them with the most suitable products from the inventory. Today, consumers do extensive research before purchase.

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How to Create a Loyalty Program for Your App

Alchemer Mobile

It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. Ultimately, when people are more engaged beyond the point of purchase, they’re more likely to stick around.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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What is “conversational”?

Intercom, Inc.

Our mission at Intercom is to “make internet business personal” – to enable online businesses to foster the same sort of relationships with their customers as “brick-and-mortar” businesses. . The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. .

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Channel Software Tech Stack 2021

Jay McBain

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

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The 30 Best Pieces of Advice for Entrepreneurs in 2020

First Round Review

We've rounded up 30 standout, must-share insights from the articles we published over the last year. Read on for the most impactful pieces of advice we heard in 2020 — presented with hopes that you can apply them for whatever's to come in 2021.

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Product Leadership is Hard by Marty Cagan

Mind the Product

In this November 2020 #mtpcon Digital keynote, Marty Cagan, author of ”Inspired” and “Empowered”, explains the important role of product leadership in any great product company–and why it’s so hard to get right. Watch the video to see the talk in full or read on for an overview of Marty’s key points: Empower your teams by [.]. Read More.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

80 to over 100 hours per week to “change the world” is what Elon Musk wrote in a 2018 tweet, referring to what was considered a standard working week at the time Tesla was ramping up production of its Model 3 sedans. You’ve got to think….what was driving those employees to get out of bed each morning and slog out 15 hours a day, week after week? The pay?

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Frequentist vs Bayesian Methods in A/B Testing

AB Tasty

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing.

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Give your customers best practices, not just FAQs

Intercom, Inc.

Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers.