Stop whinging about “Tactical” vs. “Strategic”
The Product Bistro
MARCH 23, 2021
Product Management often feels like they are too tactical, and they should be more strategic, but not all tactical tasks are bad to own.
March, 2021
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Level up Your Product Function With the Product Leader Map
Mind the Product
MARCH 9, 2021
“I’m drowning in a never-ending todo list“, “I can’t be everywhere at once“, “I’m not good enough“ In my coaching work I constantly hear these frustrations from product leaders. It’s no surprise – product leadership is a tough gig, but strong product leadership is vital if companies are to be product-led and achieve growth.
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The Dark Side of Product Management — Addictive Products
Userpilot
MARCH 18, 2021
I’m sure most of us Product Managers are not evil by nature, but there is inevitably a dark side of product management too. Sometimes the same psychological devices we use to make our SaaS products engaging can also make the products really…addictive. Do any of these behaviors seem familiar? Scrolling through Facebook until 2 am Binge-watching Netflix for 6+ hours Spending the entire day playing League of Legends Compulsively checking your email as soon as you get a Thunderbird notificatio
Product Goals in Scrum
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. The rest of the product backlog emerges to define ‘what’ will fulfill the product goal.” The product owner is accountable for “developing and explicitly communicating the product goal.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!
Product Management University
MARCH 24, 2021
Don’t get me wrong. The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business.
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Beat Your Competition: Building a Stand-out Mobile Customer Experience
Alchemer Mobile
MARCH 26, 2021
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile. But if you clicked on this article, we’re going to take a wild gamble that you already know that. So, we won’t waste your time.
The importance of metrics maturity for evidence-driven teams
Mind the Product
MARCH 30, 2021
Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? [.] Read more » The post The importance of metrics maturity for evidence-driven teams appeared first on Mind the Product.
Stop whinging about "Tactical" vs. "Strategic"
The Product Bistro
MARCH 23, 2021
Ask ten product managers what their life is like, and you will get ten different answers. However, there will be one constant. They will complain that they do too much “Tactical” work. It is a complaint, and one that people both inside and outside of product management will make, but it ought to be a cause for thought. First, Tactical is not a great term.
How Our Cross-Functional Teams Decide What to Build at Whispir
The Product Coalition
MARCH 15, 2021
I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so I thought I’d share the same instructions with the world I gave everyone at the office. This process allows you to go from ‘I have no clue what to do’ , to ‘we should do this!
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Why There’s No Single “Right” Way to Do Discovery: Part 2
Product Talk
MARCH 3, 2021
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Want to read Part 1 of the series? Find it here. In this second conversation in the series, we discussed two core principles of continuous discovery : encouraging teams to discover opportunities through continuous touch points and prioritizing in the opportunity space rather than in the solution space.
Decision time: Our new product decision-making framework
Intercom, Inc.
MARCH 3, 2021
There are many ingredients involved in successfully building a great product, but fundamentally it all boils down to a series of decisions. And it’s the quality of those decisions – and the speed at which you can make them – that will dictate how fast you can bring value to customers and realize positive impact for your business. That can be said of most businesses, at any scale, but too often the hard job of thinking about how businesses make decisions goes unexamined, never mind improved
2021 Mobile App Engagement Benchmark Report
Alchemer Mobile
MARCH 16, 2021
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help you understand your app’s engagement strengths and areas for improvement.
Refreshing the Mind the Product brand for the next decade
Mind the Product
MARCH 25, 2021
Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [.] Read more » The post Refreshing the Mind the Product brand for the next decade appeared first on Mind the Product.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Most Powerful Phrase in the Product Manager Vocabulary
The Product Bistro
MARCH 16, 2021
The most powerful 3 words in a Product Manager's vocabulary is "It's My Fault." The blame game should not be in your toolbox, you own the product, act like it. Your team will thank you.
Front End Development Trends That Will Be With Us in 2021
The Product Coalition
MARCH 15, 2021
Front end trends are developing slowly. It takes several years for a technology to become popular. It’s really hard to make predictions about what will happen in 2021, but we may surely say what technologies will remain at the peak of fame and will be used everywhere in front end development app. Purrweb devs will help you puzzle out how to code with style and keep up with the fashion!??
Product Goals in Scrum
Roman Pichler
MARCH 9, 2021
Listen to this article: [link]. Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. The rest of the product backlog emerges to define ‘what’ will fulfill the product goal.
Intentions matter: How to uncover the why behind customer questions
Intercom, Inc.
MARCH 2, 2021
Customers reach out to you when they hit a roadblock in using your product and getting their job done, so it’s essential that you’re able to provide them with the right answer, quickly. But when it comes to customer support, all of your great product knowledge and technical skills will go to waste if you’re answering the wrong question.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
2021 App Retention Benchmarks
Alchemer Mobile
MARCH 23, 2021
Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value.
Getting Started with JTBD – Mike Belsito on The Product Experience
Mind the Product
MARCH 2, 2021
One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD [.]. Read More. The post Getting Started with JTBD – Mike Belsito on The Product Experience appeared first on Mind the Product.
Work, the Future, and familiar names
The Product Bistro
MARCH 9, 2021
The way we work, and the type of work we will do is changing. In my past research, one name has come up over and over, David Autor of MIT.
A Product Manager’s Toolkit (WIP)
The Product Coalition
MARCH 13, 2021
Valuable resources about networking, learning, online courses and much more in the Product Management expertise. Continue reading on Product Coalition ».
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
TEI 328: Getting started with Jobs-to-be-Done – with INDUSTRY and Mike Belsito
Product Innovation Educators
MARCH 29, 2021
A framework for product managers to dig deep into their customers’ needs. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The logo will look the same—just the name is changing. .
Strategies to avoid burnout and manage your workload
Intercom, Inc.
MARCH 10, 2021
When you’re working in a fast-paced industry, it’s all too easy to reach burnout no matter what role you’re in. And when you work on multiple concurrent projects and across lots of teams, the risk of burnout isn’t just high, it can feel inevitable. Many individual contributors (such as researchers, visual designers, content strategists, data scientists) who work horizontally across teams can be viewed as an infinite resource.
Watch: The State of Mobile Consumer Engagement 2021 Webinar
Alchemer Mobile
MARCH 18, 2021
Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories.
How to Keep Customers Satisfied When Announcing Product Changes
Mind the Product
MARCH 16, 2021
Product changes are an inevitable part of any business. Whether it’s a whole new release or just an update, product improvements are what keeps customers coming back. Something this important needs to be communicated successfully to ensure that the customers know the changes and how they will benefit them. Let’s look at how you can [.]. Read More. The post How to Keep Customers Satisfied When Announcing Product Changes appeared first on Mind the Product.
Prepare Now: 2025s Must-Know Trends For Product And Data Leaders
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Work, the Future, and familiar names
The Product Bistro
MARCH 8, 2021
Almost 5 years ago, I found myself starting a job that focused around training, and skills validation, and my area of focus was in the future of work, as well as the seismic change that “Digital Transformation” was having on the workplace ecosystem. A major part of my early research on this was reading a lot of papers, white papers, articles, and just general digging into the topics related.
How Quality Assurance Protects the Software Development Process
The Product Coalition
MARCH 11, 2021
Quality assurance supports software companies to meet their client demands and expectations. And also is a way of preventing errors and defect bugs in the software development process. Overview of the quality assurance Quality assurance service is a systematic process to ensure the frontend and backend development satisfies specific requirements and quality standards.
The 16 Best UX and User Research Podcasts to Listen to in 2021
UserInterviews
MARCH 4, 2021
Level up your UX research knowledge and get inspired by leaders and changemakers in design, research, and business with these 16 highly rated podcasts.
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