November, 2013

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Are You a Business-Savvy Product Manager?

Daniel Elizalde IoT Blog

When I think of business acumen, the show Shark Tank comes to mind. If you are not familiar with it, I really recommend you check it out. The premise is that hopeful entrepreneurs pitch their company to a panel of 5 successful business people (a.k.a Sharks) in hopes of getting investment for their company. It’s very interesting to see the […] The post Are You a Business-Savvy Product Manager?

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Redefining the Customer Experience

TSIA

They say that you never get a second chance to make a first impression. This is especially true in the business world, where a bad customer experience can deter customers from purchasing from a specific brand or company. Building customer loyalty depends on creating friendly and professional interactions every time, regardless of the channel.

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What matters most (to investors)?

Product Manager in Heels

Occasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures. He was extremely sincere and provided very useful feedback about what matters most to investors, and how he evaluates the pitches he receives. When evaluating a company to invest in, Scott listed several things that he focuses on: TEAM TEAM TEAM TEAM (do you get the point?

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How should product managers write requirements?

Product Manager in Heels

A requirement is a short statement of the problem. Everyone has different ways to write requirements. Products are becoming more focused on customer experience and who can get them to market the fastest, and companies who have the most effective requirements help get those products to market faster and with fewer defects. The key to writing good requirements is collaboration with your team, and iterative development.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The 360 Review Process

Product Manager in Heels

Last week, I recommended everyone complete a 360 review. Here are few of the benefits for doing 360 reviews. For the individual: increased self-awareness, discovering blind spots, understanding strengths, and taking ownership and control of own development. For the organization: improved communication, more open culture, improved team working and mutual understanding, and improved leadership skills / capabilities.