The impact of poor leadership in an organization
Lead on Purpose
JANUARY 15, 2018
Guest post by Jennifer Birch In business, being a leader doesn’t just fill a job title.
January, 2018
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Optimizing internal product communications
Folding Burritos
JANUARY 25, 2018
A lot of our time as PMs is spent communicating with other people in our organization. There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. Since the majority of our communication time is typically spent on the tactical, let’s talk about that.
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Sales Team Missing Quota? It’s Not Their Fault
The Secret PM Handbook
JANUARY 15, 2018
Successful customers, quality product, but bad sales. When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. But they had one big problem. The sales team was missing quota, every quarter!
4 Powerful Ways to Use Rapid Prototyping to Drive Product Success
Product Talk
JANUARY 10, 2018
When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs. But when we think of rapid prototyping and usability testing as one and the same, we tend to underestimate the power of prototyping.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Subscriber Special: January
bpma ProductHub
JANUARY 2, 2018
Every month, subscribers to Ask a Tech Teacher get a free/discounted resource to help their tech teaching. January 1st-15th: Spend $28 or more on Structured Learning , get a free copy of the. Martin Luther King Day Bundle. Click to view slideshow. Jacqui Murray has been teaching K-18 technology for 18 years. She is the editor/author of over a hundred tech ed resources including a K-8 technology curriculum , K-8 keyboard curriculum, K-8 Digital Citizenship curriculum.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Creating your best year ever
Lead on Purpose
JANUARY 1, 2018
“The future is in your hands, but only if you act today.” Today starts a new year with new opportunities ahead.
Why you Need Quantitative AND Qualitative Data
Mind the Product
JANUARY 10, 2018
Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of data is better?
“Compact, Immediately Useful, and Enough Depth” – The First Review
The Secret PM Handbook
JANUARY 7, 2018
It’s exciting to see the first review of The Secret Product Manager Handbook ! Geoff Anderson says: “While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experienced members of the Product Management community can find value in, even if it is just to re-focus them on the basics.”.
Putting Customers First
The Product Guy
JANUARY 16, 2018
In a recent live stream from one of our mentors of The Product Mentor , Zoe Feltham, lead a conversation around “Putting Customers First”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
BPMA: Network and Chill (for FREE!) Wednesday, January 31, 2018 | 6:30 – 9:30pm
bpma ProductHub
JANUARY 25, 2018
Network and Chill (for FREE!). Wednesday, January 31, 2018 | 6:30 – 9:30pm. New year, new network. Clear your calendar for BPMA’s first event of 2018 and network with other Boston area Product gurus. Don’t keep the networking to yourself….bring a buddy and help them break into Product! Along with drinks, apps and good vibes you can expect the following: Exchange best practices with your peers.
Our second audiobook: Intercom on Customer Engagement
Intercom, Inc.
JANUARY 30, 2018
In customer engagement, the right context for a message matters just as much as the right time and recipient. Given that content is in itself a tool for engagement, the same principle is in play. Today, we released our second installment in our audiobook series, Intercom on Customer Engagement. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business.
Turning your desires into purpose
Lead on Purpose
JANUARY 29, 2018
Success depends as much on the desire of an individual as anything else. Hard work, persistence and intelligence also factor in, and depending on the endeavor, these may play a big role.
User Experience: 5 Tips for Designing Products to Appeal to Millennials
Mind the Product
JANUARY 4, 2018
You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why? What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce according to PWC. But when it comes to customer loyalty, millennials are different.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management
Product Management University
JANUARY 30, 2018
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.
Biggest Product Regret
The Product Guy
JANUARY 22, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Getting to Here. > What’s your biggest product regret? The 32 page product specification document I wrote for a change password functionality at my first job. It was a beautiful, robust, unnecessary document for really simple functionality. Watch now and see why she is counted amongst the ranks of the best in product management.
APO: Retrospectives: The Product Perspective Tuesday, February 6, 2018 | 6:00 – 9:00pm
bpma ProductHub
JANUARY 25, 2018
Retrospectives: The Product Perspective. Tuesday, February 6, 2018 | 6:00 – 9:00pm. Join the Agile Product Open community on Tuesday, February 6th at Slalom in Boston for an interactive evening focused on the product perspective for retrospectives. We join with other communities around the globe gathering on February 6th for World Retrospective Day.
Read This Before Joining as Employee 1 to 20 at a Startup
First Round Review
JANUARY 29, 2018
Stacy La made the leap from design at Yammer and Microsoft to Clover Health, when the bootstrapped startup was only four people. Now, the company's raised over $425M, 500+ employees strong, and La leads an eight-person design team. Read on for her tactics on how to survive — and thrive — as an early employee.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
How to find your WHY
Lead on Purpose
JANUARY 22, 2018
A key focus of this blog—from its beginning—has been purpose. Leading on purpose, working with purpose; doing things intentionally, doing things for the right reason. Though topics have led in various directions, the core focus has been purpose.
Good Behavioral Product Manager, Bad Behavioral Product Manager
Mind the Product
JANUARY 17, 2018
A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad B
Measuring Product Success – The Only Thing That Matters
Product Management University
JANUARY 15, 2018
How can you gauge whether your product is hitting the mark? We’re not talking just good. We’re talking great, nailed it, hit it out of the park. Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be. In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable stra
Design Sprints
The Product Guy
JANUARY 25, 2018
In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Design Sprints”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
What is web based inventory management and how is it going to benefit your business?
Good Product Manager
JANUARY 1, 2018
Web based inventory management is the monitoring and maintenance of a business’ inventory levels using online software. Moving away from the errors and issues that arise with traditional methods of measuring stock levels, web based inventory management seamlessly keeps track of inventory coming in and going out of your business.
How New Startups Can Win at PR — Advice from a 20-Year Comms Career
First Round Review
JANUARY 25, 2018
Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.
Don't Let Your North Star Metric Deceive You
Brian Balfour
JANUARY 11, 2018
We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc
Product Management Is Not Project Management
Mind the Product
JANUARY 8, 2018
As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. But the most successful product managers know how to stay focused on what matters most.
Prepare Now: 2025s Must-Know Trends For Product And Data Leaders
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Good Product Team/Bad Product Team
Amplitude
JANUARY 23, 2018
As VP of Product at Amplitude, I get the opportunity to work with hundreds of different products teams every year?—?ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. Each of them works with Amplitude because they believe we will help them build a better product. . But this naturally raises a simple question: why do companies need help building better products?
Starting at a New Company as a PM
The Product Guy
JANUARY 11, 2018
Guest Post by: Jen Hau (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Setting Yourself Up For Success. Product managers tend to be maximizers – always looking for the best possible choices and outcomes for their product. It’s no wonder then that product managers also tend to apply the same outlook to their own careers, often wondering whether there is another company or role that would be more optimal than the current.
Want to Design User Behavior? Pass the ‘Regret Test’ First
Nir Eyal
JANUARY 5, 2018
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough. Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product […].
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