January, 2018

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Optimizing internal product communications

Folding Burritos

A lot of our time as PMs is spent communicating with other people in our organization. There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. Since the majority of our communication time is typically spent on the tactical, let’s talk about that.

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Putting Customers First

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Zoe Feltham, lead a conversation around “Putting Customers First”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Sales Team Missing Quota? It’s Not Their Fault

The Secret PM Handbook

Successful customers, quality product, but bad sales. When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. But they had one big problem. The sales team was missing quota, every quarter!

Demo 71
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4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs. But when we think of rapid prototyping and usability testing as one and the same, we tend to underestimate the power of prototyping.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Subscriber Special: January

bpma ProductHub

Every month, subscribers to Ask a Tech Teacher get a free/discounted resource to help their tech teaching. January 1st-15th: Spend $28 or more on Structured Learning , get a free copy of the. Martin Luther King Day Bundle. Click to view slideshow. Jacqui Murray has been teaching K-18 technology for 18 years. She is the editor/author of over a hundred tech ed resources including a K-8 technology curriculum , K-8 keyboard curriculum, K-8 Digital Citizenship curriculum.

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Product Discovery Tips

Roman Pichler

Bring the Right People Together. Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach.

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Biggest Product Regret

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Getting to Here. > What’s your biggest product regret? The 32 page product specification document I wrote for a change password functionality at my first job. It was a beautiful, robust, unnecessary document for really simple functionality. Watch now and see why she is counted amongst the ranks of the best in product management.

Document 281
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“Compact, Immediately Useful, and Enough Depth” – The First Review

The Secret PM Handbook

It’s exciting to see the first review of The Secret Product Manager Handbook ! Geoff Anderson says: “While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experienced members of the Product Management community can find value in, even if it is just to re-focus them on the basics.”.

Article 170
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Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad B

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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BPMA: Network and Chill (for FREE!) Wednesday, January 31, 2018 | 6:30 – 9:30pm

bpma ProductHub

Network and Chill (for FREE!). Wednesday, January 31, 2018 | 6:30 – 9:30pm. New year, new network. Clear your calendar for BPMA’s first event of 2018 and network with other Boston area Product gurus. Don’t keep the networking to yourself….bring a buddy and help them break into Product! Along with drinks, apps and good vibes you can expect the following: Exchange best practices with your peers.

Events 150
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TEI 160: How LEGO and others use a low-risk, high-value approach to product management – with David Robertson, PhD

Product Innovation Educators

You don’t need to reinvent the wheel, just innovate around it. Fundamentally, product managers should be driving success for their organization. We do that by providing customers value. The source of that value may be, and perhaps should be, closer to our core capabilities than is often thought. The toy company LEGO found this to be true, only after being on the brink of bankruptcy.

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Our second audiobook: Intercom on Customer Engagement

Intercom, Inc.

In customer engagement, the right context for a message matters just as much as the right time and recipient. Given that content is in itself a tool for engagement, the same principle is in play. Today, we released our second installment in our audiobook series, Intercom on Customer Engagement. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business.

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Design Sprints

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Design Sprints”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Product Management University

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.

Demo 113
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Why you Need Quantitative AND Qualitative Data

Mind the Product

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of data is better?

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APO: Retrospectives: The Product Perspective Tuesday, February 6, 2018 | 6:00 – 9:00pm

bpma ProductHub

Retrospectives: The Product Perspective. Tuesday, February 6, 2018 | 6:00 – 9:00pm. Join the Agile Product Open community on Tuesday, February 6th at Slalom in Boston for an interactive evening focused on the product perspective for retrospectives. We join with other communities around the globe gathering on February 6th for World Retrospective Day.

Agile 150
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TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi — with Kyle Murray, PhD

Product Innovation Educators

What product managers at Pepsi got wrong but you won’t after listening to this. No one and no organization has a perfect record when it comes to releasing new products into the market. Failures are frequent — around 40% or so depending on the industry — and they happen at small companies, big companies, and experienced companies, including Pepsi.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Read This Before Joining as Employee 1 to 20 at a Startup

First Round Review

Stacy La made the leap from design at Yammer and Microsoft to Clover Health, when the bootstrapped startup was only four people. Now, the company's raised over $425M, 500+ employees strong, and La leads an eight-person design team. Read on for her tactics on how to survive — and thrive — as an early employee.

Startups 111
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Starting at a New Company as a PM

The Product Guy

Guest Post by: Jen Hau (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Setting Yourself Up For Success. Product managers tend to be maximizers – always looking for the best possible choices and outcomes for their product. It’s no wonder then that product managers also tend to apply the same outlook to their own careers, often wondering whether there is another company or role that would be more optimal than the current.

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Measuring Product Success – The Only Thing That Matters

Product Management University

How can you gauge whether your product is hitting the mark? We’re not talking just good. We’re talking great, nailed it, hit it out of the park. Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be. In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable stra

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User Experience: 5 Tips for Designing Products to Appeal to Millennials

Mind the Product

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why? What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce according to PWC. But when it comes to customer loyalty, millennials are different.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What is web based inventory management and how is it going to benefit your business?

Good Product Manager

Web based inventory management is the monitoring and maintenance of a business’ inventory levels using online software. Moving away from the errors and issues that arise with traditional methods of measuring stock levels, web based inventory management seamlessly keeps track of inventory coming in and going out of your business.

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TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson

Product Innovation Educators

Giddy, Dawson’s new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to test ideas and solve problems that would be considered too small or risky by GE Appliance. They have built a platform that is fueled by an open community of consumers and problem solvers.

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How New Startups Can Win at PR — Advice from a 20-Year Comms Career

First Round Review

Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.

Startups 111
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Influential Product Management Mentors

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Getting to Here. > What key people helped shape you into the product manager you are today? The first person who really started me on the path to where I am today was my VP of Product at OpenSky, Chris Keane. He inspired me to try new things and learn as much as I could.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Don't Let Your North Star Metric Deceive You

Brian Balfour

We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc

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Design Trends – 2018 Will be the Year of the Human

Mind the Product

Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design Goes Mainstream. Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand truly inclusive and ethical services.

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Want to Design User Behavior? Pass the ‘Regret Test’ First

Nir Eyal

What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough. Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product […].