June, 2018

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How to Break Into Product Management

The Product Guy

Learn how to leverage domain expertise and product management knowledge to break into a Product Manager role. In a recent live stream from one of our mentors of The Product Mentor , Paul Hurwitz, lead a conversation around “Breaking into Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today!

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Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age. Embracing new technologies like machine learning, micro services, big data, and Internet of Things (IoT) is part of that change, as is the introduction of agile practices including cross-functional and self-organising teams, DevOps, Scrum, and Kanban.

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Machine learning isn?t as hard as it looks

Intercom, Inc.

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language.

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The Art of Managing Stakeholders Through Product Discovery

Product Talk

The HiPPO always wins. (Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only one problem.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Owning Agile by Jeff Patton

Mind the Product

Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong. Instead Jeff started to deconstruct agile from a product manager’s view.

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Managing Product Managers

The Product Guy

Managing a product is one thing. But… managing product managers? That takes a whole different approach and skillset. See what product expert, Jordan Bergtraum, has to say on this topic.

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How to become a product manager: Five questions for would-be Product Managers

Product Management Unpacked

Product managers are made not born. If you’re thinking about how you might become a product manager, start by asking yourself these five questions first: For more information visit ms-product-management.cmu.edu.

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Retention, cohorts and visualizations

Intercom, Inc.

There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

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TEI 180: Why and how APIs should be managed as a product – with Bryan Hicks

Product Innovation Educators

A different type of product, but traditional product management still applies. Today’s topic is the product management of APIs — application program interfaces that enable software systems to share information and interact. In the past I have thought of APIs as a part of a software system. It’s another activity on a project schedule to complete in the process of creating a software system that needs or provides an API.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It is true that enterprise products are becoming more consumerised as competition and user expectations increase – Slack is a great example of this.

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Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans.

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Product Manager: Seeking Help

The Product Guy

Guest Post by: Kennan Murphy-Sierra (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. You will encounter numerous escalation, blocker, and air cover situations throughout the course of working on projects in product management, especially when a manager is ac

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How startups die from their addiction to paid marketing

Andrew Chen

[Originally tweetstormed at @andrewchen , Follow me for more!]. Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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How to make product improvements

Intercom, Inc.

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

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TEI 181: Managing a product during the Maturity phase of the product life cycle ? with Janna Bastow

Product Innovation Educators

Mature products require tough decisions and time for retrospection. In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases — introduction, growth, maturity, decline, and retire. Successful products make it to maturity, and if properly managed, can generate profit for your organization for a long time.

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Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. His methods have got us much more in tune commercially, and thinking strategically. It’s made me want to share how we work, so others can try it too and let us know how they’ve improved some of these methods. In these two posts I’ll cover three tools.

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What Your Startup Can Learn from Astronauts, The Daily Show, and the Coach of the Boston Celtics

First Round Review

Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Advocating for Lean Practices

The Product Guy

How to align lean methodologies with various (and often competing) stakeholder objectives. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Advocating for Lean Practices”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.

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How To Hold Better Meetings With The Help Of Graphic Facilitation

UX Studio

I first heard about graphic facilitation at a UX conference where the speakers made amazing drawings during their talks. I found it pretty cool but took it for just a great way to make some notes. Surely, this real-time drawing “show”, as I first labeled it, had nothing to do with my work as a UX designer. Gosh, so wrong! Graphic facilitation has great value and can make your product team better.

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Trust your instincts or rely on procedure ? when to design with intuition

Intercom, Inc.

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along? When we first considered the problem that businesses were facing, we instantly thought of implementing something like an “office hours” setting, so businesses could easily alert people to when they were likely to respond.

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TEI 182: What Sales wants from product managers ? with Ian Moyse

Product Innovation Educators

Putting sales and product managers on the same team to create better products. Product management is a highly cross-functional role. Product managers work with product teams, R&D, engineering, marketing, finance, and others, but the one group that is most often discussed, especially in B2B organizations, is sales. You’ll hear about it at product management meetups, such as how a salesperson keeps asking a product manager to do product demos for customers or how the sales team won’

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other. I manage a team of product managers and product designers, and while we have a high-performing workplace of product managers and engineers, we have a range of personalities, preferences, and communicatio

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The Type of Team Diversity You?re Probably Not Paying Attention To

First Round Review

Grammarly Head of People Itamar Goldminz shares a model that can help managers build stronger teams — and become more intuitive, effective leaders.

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Future Proofing Product Management Skills

The Product Guy

Product Management is rapidly changing and evolving. What are those skills you need to keep up and get ahead? Check out where product management expert, Alisa Warshawski, sees your greatest needs.

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Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less?

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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From first touch to qualified lead: building a sales funnel for live chat

Intercom, Inc.

The promise of live chat for sales teams is being able to connect faster with high-quality leads. But for someone in Sales Operations, the first thing we think is: how well does live chat convert? As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster.

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6 questions before hiring a product manager?and other innovation observations for product managers June 22, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Hiring a product manager? Consider these 6 questions first. (1) How large is your market? (2) How do you validate product ideas with customers? (3) How do you describe a product requirement for engineering to build?

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If you Love Design, it’s Time to Stop Liking it

Mind the Product

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have influenced design decisions.