June, 2018

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Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age. Embracing new technologies like machine learning, micro services, big data, and Internet of Things (IoT) is part of that change, as is the introduction of agile practices including cross-functional and self-organising teams, DevOps, Scrum, and Kanban.

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Machine learning isn?t as hard as it looks

Intercom, Inc.

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language.

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The Art of Managing Stakeholders Through Product Discovery

Product Talk

The HiPPO always wins. (Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only one problem.

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Owning Agile by Jeff Patton

Mind the Product

Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong. Instead Jeff started to deconstruct agile from a product manager’s view.

Agile 190
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Building Relationships with Other Team Leaders

UserVoice

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.) and while you may be the one given domain over the roadmap, your stakeholders take these peers’ opinions of your work into serious account. How do you build solid, open relationships with these key.

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Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans.

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Retention, cohorts and visualizations

Intercom, Inc.

There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

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How to Break Into Product Management

The Product Guy

Learn how to leverage domain expertise and product management knowledge to break into a Product Manager role. In a recent live stream from one of our mentors of The Product Mentor , Paul Hurwitz, lead a conversation around “Breaking into Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today!

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It is true that enterprise products are becoming more consumerised as competition and user expectations increase – Slack is a great example of this.

B2C 149
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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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How startups die from their addiction to paid marketing

Andrew Chen

[Originally tweetstormed at @andrewchen , Follow me for more!]. Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less.

Startups 111
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What Your Startup Can Learn from Astronauts, The Daily Show, and the Coach of the Boston Celtics

First Round Review

Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.

Startups 111
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How To Hold Better Meetings With The Help Of Graphic Facilitation

UX Studio

I first heard about graphic facilitation at a UX conference where the speakers made amazing drawings during their talks. I found it pretty cool but took it for just a great way to make some notes. Surely, this real-time drawing “show”, as I first labeled it, had nothing to do with my work as a UX designer. Gosh, so wrong! Graphic facilitation has great value and can make your product team better.

Workshop 109
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How to make product improvements

Intercom, Inc.

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Managing Product Managers

The Product Guy

Managing a product is one thing. But… managing product managers? That takes a whole different approach and skillset. See what product expert, Jordan Bergtraum, has to say on this topic.

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If you Love Design, it’s Time to Stop Liking it

Mind the Product

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have influenced design decisions.

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Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less?

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The Type of Team Diversity You?re Probably Not Paying Attention To

First Round Review

Grammarly Head of People Itamar Goldminz shares a model that can help managers build stronger teams — and become more intuitive, effective leaders.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. What’s B2B? What’s Enterprise?

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Trust your instincts or rely on procedure ? when to design with intuition

Intercom, Inc.

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along? When we first considered the problem that businesses were facing, we instantly thought of implementing something like an “office hours” setting, so businesses could easily alert people to when they were likely to respond.

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Product Manager: Seeking Help

The Product Guy

Guest Post by: Kennan Murphy-Sierra (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. You will encounter numerous escalation, blocker, and air cover situations throughout the course of working on projects in product management, especially when a manager is ac

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Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. His methods have got us much more in tune commercially, and thinking strategically. It’s made me want to share how we work, so others can try it too and let us know how they’ve improved some of these methods. In these two posts I’ll cover three tools.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities.

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Hypergrowth and The Law of Startup Physics

First Round Review

Reboot.io founder and professional coach Khalid Halim has guided the leadership at Coinbase, Lyft and Checkr through some of the steepest parts of their growth curve. Here, he shares the two promises every founder must make before hypergrowth.

Startups 109
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Assumptions, Risks, and Constraints – The Keys to Success

Clever PM

One of the most important parts of being a Product Manager is making sure that your stakeholders and developers understand not only what you’re trying to do, but the surrounding circumstances in which you’re trying to do it. Often, this is a matter of discussing and managing scope; at other times, it’s making sure that people […].

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From first touch to qualified lead: building a sales funnel for live chat

Intercom, Inc.

The promise of live chat for sales teams is being able to connect faster with high-quality leads. But for someone in Sales Operations, the first thing we think is: how well does live chat convert? As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Advocating for Lean Practices

The Product Guy

How to align lean methodologies with various (and often competing) stakeholder objectives. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Advocating for Lean Practices”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.

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Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other. I manage a team of product managers and product designers, and while we have a high-performing workplace of product managers and engineers, we have a range of personalities, preferences, and communicatio

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7 Ethical Design Examples To Make Facebook Better For Everyone

UX Studio: Product Management

Ethical design involves much more than the General Data Protection Regulation (GDPR). As a good start, it made many realize that even big organizations like Facebook should act more responsibly and can actually even face challenges in court about the way they treat their users But we should go further! Ethical design > GDRP compliance. “When a company like Facebook improves the experience of its products, it’s like the massages we give to Kobe beef: they’re not for the benefit of the cow but