September, 2020

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The Five Product Movements Model (5PMM)

Product Management Today Submitted Articles

Over the past decade, I have worked extensively with many B2B enterprise software companies. My role has principally focused on the individual and collective performance of the product management and the development management functions. This has included the assessment, formation, development, and re-engineering of the product management function.

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A Practical Guide for Agile Teams (2020)

Product Management Today Submitted Articles

This is my complete guide to Product Discovery in 2020.

Agile 246
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Product Manager’s Secret 2020 Weapon: Remote Workshops

Mind the Product

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.]. Read More. The post Product Manager’s Secret 2020 Weapon: Remote Workshops appeared first on Mind the Product.

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Prioritising a Product Backlog When Everything is Important

Roman Pichler

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. The individual looked at me slightly bewildered and replied, “I can’t. They are all high-priority.” Prioritisation requires deciding how important an item is.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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TEI 302: From product manager to founder – with Ryan Frederick

Product Innovation Educators

What product managers need to know to build a product into a successful company. When I’m working with a group of product managers to help them move towards product mastery, I always ask them to introduce themselves by sharing what they love about product management. Among the numerous answers, in the last year the most frequent response is to create value for customers.

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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Series is a visual campaign builder with a very flexible and interactive design – you can easily build out sophisticated customer journeys using the intuitive drag-and-drop interface, making your customer engagement campaigns much more powerful and effective. “Series is so intuitive that it feels natural and obvious – and yet, the design was not inevitable at all” Indeed, Series is

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Inspiring Strong Product Leaders: A Conversation with Petra Wille

Product Talk

I first met Petra Wille, a fellow product coach, at Mind the Product and was immediately impressed with her work. While I tend to focus on helping teams, Petra’s work centers around helping product leaders—the people who manage product managers. The people in these roles don’t always come from a product background, so they may need guidance to understand the essentials of product management and what best practices look like in the real world.

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Embracing the Art of Prioritisation by Emily Tate

Mind the Product

Prioritising a backlog is a technically simple task, so why is it so hard? In this ProductTank London talk Emily Tate – Chief of Staff at MindTheProduct, helps us embrace the art of prioritisation. Watch the video to see her talk in full, or read on for an overview of her key points. Focus When working [.]. Read More. The post Embracing the Art of Prioritisation by Emily Tate appeared first on Mind the Product.

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Start with Delivering

The Product Guy

You need to make sure you are delivering what will help your product’s customers. Watch and learn more from product management expert, Don Ross.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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TEI 299: Better product team performance by understanding introverts – with Jennifer Kahnweiler, PhD

Product Innovation Educators

Why product managers need to understand introverts and extroverts. If you work with other people, and I think that is just about all of us, you are going to love this episode. People are either extroverts or introverts. For everyone leading a team or working in a team, you can improve the team performance by improving how introverts and extroverts interact.

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How To Lead a Tech Discovery With No Tech Background

The Product Coalition

Working with developers can be intimidating. But follow this five step process and you’ll be fine. Continue reading on Product Coalition ».

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Announcing Series: Intercom’s powerful new visual campaign builder

Intercom, Inc.

Customer engagement has never been more essential to business survival. Retaining your hard-won customers is the difference between success and failure for online businesses, and the key to retention is excellent customer communication. Successful customer engagement depends on sending the right message, at the right time, and in the right place. Getting this delicate dance right, however, requires careful choreography, with every step considered and planned.

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Best Practices for Healthcare Mobile App Development and Telemedicine Apps

Alchemer Mobile

Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal. This experience doesn’t reflect the care and thoughtfulness of individual providers and healthcare professionals.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Beware the Tyranny of Customer Feedback

Mind the Product

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that [.]. Read More. The post Beware the Tyranny of Customer Feedback appeared first on Mind the Product.

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Getting Hired as Product

The Product Guy

If you want to get hired as a product manager, there are 4 areas to really focus on. Watch and learn more from product management expert, Don Ross.

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TEI 301: Innovation hacks for product managers – with Scott Anthony

Product Innovation Educators

Five behaviors of great product managers and innovators. In this discussion we visit two topics—one to help you be more successful personally and another to help your organization be more successful. The first examines five behaviors to be a better innovator. The second is breaking through barriers in your organization that limit innovation and the effectiveness of product managers.

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How to write a one-pager that people will actually read

The Product Coalition

Why use them and a free starter template Continue reading on Product Coalition ».

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

What kind of information drives that decision: is it subjective and qualitative, or objective and quantifiable? It’s the classic conflict: left brain versus right brain; art versus science. Mark Roberge knows which he prefers. As an engineer by training, in pressure situations he tends to “lean to the quant.” It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years.

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How to influence with data and insights?

Piyanka Jain

Data can be a powerful tool if you know how to put it to work! Continue reading on Towards Data Science ».

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Nailing Product/Market Fit by Chris Barton

Mind the Product

In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Watch the video to see his talk in full, or read on for an overview of Chris’ top tips. Go After a Big Market Chris explains that to [.]. Read More. The post Nailing Product/Market Fit by Chris Barton appeared first on Mind the Product.

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A Product Manager’s Journey

The Product Guy

Where does a Director of Product Management start? Watch and learn more from product management expert, Tanya Koshy.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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TEI 300: Off the cuff on product management – with Steve Johnson

Product Innovation Educators

A conversation of insights for product managers. This is our 300th episode. The podcast started in January 2015, and we have not missed a week. Thank you so much for listening and for sharing it with others! The purpose of the podcast has not changed—to better equip product managers and leaders for more success. Some Everyday Innovators have shared how listening has helped them—doubling their salary, finding a new job after not interviewing for many years, moving to a different industry, gaining

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Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

A recent report by Pendo.io finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role. Traditionally, B2C companies have been perceived as more adept at putting their customers first, and as a result, are often seen as more customer-centric.

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Sweating the details: Designing improvements to our product navigation

Intercom, Inc.

We recently shipped a suite of new features to dramatically uplevel Intercom’s support capabilities, including advanced ticketing workflows and richer reporting. In addition to those features, we also took the opportunity to improve the main product navigation of the Intercom app in order to make it more usable, intuitive, and polished. The main navigation is a critical area of the Intercom app, and it helps ensure Intercom feels simple to use.

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How to influence with data and insights?

Piyanka Jain

Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. For the past decade, in nearly every conference, the #1 problem cited by analysts and their managers has been the same: their team built the best possible model (read: analysis, dashboard, report, predictive model) but people are not using it.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How do you Build a Qualitative Data Lake?

Mind the Product

How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years [.]. Read More. The post How do you Build a Qualitative Data Lake?

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Brilliant Product Pivots from Lifestyle Apps Based on Changing Mobile Customer Behaviors

Alchemer Mobile

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. The global pandemic “has changed consumer behavior on mobile forever,” according to App Annie. Coronavirus has dramatically changed all of our lives. There’s no doubt about it.

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Product Management Skills: Influence Without Authority

The Product Coalition

Anyone familiar with Product Management will recognize the immortal phrase ‘influence without authority.’ As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , software engineers, etc) and make a valuable and functional product happen.