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Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question?
Completely unrelated to my usual posting, I had an interesting discussion on Facebook today about the changes that consumers are experiencing. This discussion was about how some items prices remain the same, but the quantity you receive is less. Case in point: Toilet paper. On the right we see how the roll used to be. Smaller cardboard core, and more paper wrapped around it.
This episode is about the product lifecycle and developing products customers want. As the pressure to get products to market faster increases, little room is left for learning through mistakes. My guest knows this well and has helped numerous companies improve their processes and results developing products. She has worked all over the US, Europe and Asia, including traveling to Japan more than 100 times to help Japanese companies globalize.
As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. While these specific product roles rarely have differentiated titles or formal separate requirements, savvy hiring managers are certainly looking for product managers with specific skill-sets and passion areas depending on the specific product stage and challenges they are solving for.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
How do you launch a product management career? -. “Nothing early in your career is more important than achieving success — and nothing signals success more than working for a successful company.” – Andy Rachleff It’s June, and freshly-minted graduates are just beginning their careers in product management. In many ways, I consider them fortunate—when I was in college.
Customers evaluate your products relative to competing products. So use a structured approach to assess competitors. (Hint, it’s not just a feature matrix.) Pick the top 2 competitors and analyze each using this stack. (Don’t forget that a key competitor may not be a competitor at all, but rather, a non-product substitute for the value that your product would provide.
Customers evaluate your products relative to competing products. So use a structured approach to assess competitors. (Hint, it’s not just a feature matrix.) Pick the top 2 competitors and analyze each using this stack. (Don’t forget that a key competitor may not be a competitor at all, but rather, a non-product substitute for the value that your product would provide.
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Here is why: Young products tend to require a significant amount of experimentation and rework in order to get the product launched, adapt it to the feedback of the early market,
Our last post was an overview of what is a structured series of customer visits, and a high level overview. This next post in the series will dive deeper, and discuss the importance of structured customer visits being cross functional. Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved.
I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean , created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. His name is Ash Maurya. Now he has a new book about applying Lean Startup principles to go from new product concept to a product that is achieving predictable success with customer
Slides: Product Management Career Ladders. One of the areas I often mentor product managers on are the career paths available to them within the profession. Since there isn’t a lot of discussion about this out there, I wanted to share what the career ladders look like for product managers at 8 top technology firms as well as some of the key dimensions upon which advancement in the profession occur.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Most people by now have read Marc Andreessen’s Why Software Is Eating The World. This was written back in 2011, and I’ve been watching his predictions play out in companies all around the world. While my focus is primarily on technology-powered software products, services and devices, I’m also very interested to find other industries where the techniques of modern product are used to disrupt their spaces.
SiriusDecisions 2016 Summit Recap. I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. What we often hear people say is “Product management is very vaguely defined and varies a lot in different companies depending on the type of product, the size, stage, and culture of the company.
The lifeblood of product management is customer interaction. Getting out of the office, and sitting down with customers is a powerful aphrodisiac, and allows you to get unalloyed feedback. We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas earn 25% more than product managers who don’t. One of these skills is called “pitch artist” and is defined as, “the ability to stand up to peers, managers and executives and sell them your ideas and conclusions.” When it comes to being a pitch artist — effectively comm
We all woke up this morning to incredible news on Microsoft’s acquisition of LinkedIn for $26.2B, or $196 per share, a 50% premium over the previous LinkedIn stock price. While many have already remarked on this bold move by Satya Nadella and what this could mean for both Microsoft and LinkedIn’s respective businesses, I wanted to share three observations on larger trends this embodies across our industry.
This has been a tough year for the technology industry. In March we lost Andy Grove, and in April we lost Bill Campbell. Sadly, in May we lost Bruce Williams. Bruce had been fighting Pancreatic Cancer for the past year and a half. He had been in an experimental program at UCSF, which extended his life at least a year. While I learned much from Andy Grove and Bill Campbell, Bruce had an even bigger impact on me, both personally and professionally, probably more than any other single person.
SiriusDecisions 2016 Summit Recap. I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests , or do you engage them as an incredibly potent market-sensing capability? Conversation Starter. I received an excellent and insightful question from one of my former students in DIT’s product management degree program (enrollment for the next cohort closes in a month).
Project management is an important tool for product managers and an area where we have choices. I often hear Agile practitioners talk about the evils of more planned methodologies, like Waterfall and Stage-Gate. Like most things, these areas are not so black and white and the nuances are important. My guest, Chuck Cobb, is the perfect person to address these topics.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Is “being authentic” easier said than done? -. In a recent newsletter I encouraged you to be authentic in the workplace, to make sure your work self is a reflection of your true self. The newsletter was generally well-received, with a lot of positive feedback. I also got some heartfelt responses that helped me realize how difficult it.
Customer health scores are a great way to get an indicator of potential customer churn. While every company calculates theirs differently, the important thing is to have a health score methodology that helps your company align your customer success processes with the outcomes you're trying to drive with your customer base. However, if you're not using a health score calculation method that uses predictive analytics, you're falling behind many customer success pacesetters.
Dynamic diagramming is a powerful tool that can help you build a better foundation for any project. Designers, developers, marketers, and project managers alike can learn by diagramming their ideas and collaborating with others. Optimum Communication. From flowcharts to mind maps, diagrams are a powerful way to communicate macro and micro details of a project to all of those involved in its creation.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) Builders – the classic product manager. (2) Tuners – growth metric focused. (3) Innovators – product/market fit creators. Read about the details of each at [link].
Hi, I love the light bulb visual you used and would like to use it for an article I’m publishing. Is it ok to reuse? And if so, how do you prefer it be cited to provide due attribution? Is the source URL (www.productmanagerclub.com) ok?
Believe in yourself It's not about what we do but how we do It ain't how hard you can hit, it's about how hard u can get hit and keep moving Knowledge speaks, but wisdom listens Knowing what to do is important knowing what not to do is critical Help others think instead of thinking for others People who are intent on proving they are right are usually the same people that are not particularly curious.
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