June, 2016

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What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question?

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Reference Pricing

The Product Bistro

Completely unrelated to my usual posting, I had an interesting discussion on Facebook today about the changes that consumers are experiencing. This discussion was about how some items prices remain the same, but the quantity you receive is less. Case in point: Toilet paper. On the right we see how the roll used to be. Smaller cardboard core, and more paper wrapped around it.

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3 Types of Product Managers: Builders, Tuners, Innovators

Sachin Rekhi

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. While these specific product roles rarely have differentiated titles or formal separate requirements, savvy hiring managers are certainly looking for product managers with specific skill-sets and passion areas depending on the specific product stage and challenges they are solving for.

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Advice for Early Career PMs – Bringing the Donuts 06/01/2016

Ken Norton

How do you launch a product management career? -. “Nothing early in your career is more important than achieving success — and nothing signals success more than working for a successful company.” – Andy Rachleff It’s June, and freshly-minted graduates are just beginning their careers in product management. In many ways, I consider them fortunate—when I was in college.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Competitive Analysis Stack

Haines-Group

Customers evaluate your products relative to competing products. So use a structured approach to assess competitors. (Hint, it’s not just a feature matrix.) Pick the top 2 competitors and analyze each using this stack. (Don’t forget that a key competitor may not be a competitor at all, but rather, a non-product substitute for the value that your product would provide.

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Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Here is why: Young products tend to require a significant amount of experimentation and rework in order to get the product launched, adapt it to the feedback of the early market,

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Structured Visits – Cross Functional Team

The Product Bistro

Our last post was an overview of what is a structured series of customer visits, and a high level overview. This next post in the series will dive deeper, and discuss the importance of structured customer visits being cross functional. Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved.

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Product Management Career Ladders at 8 Top Technology Firms

Sachin Rekhi

Slides: Product Management Career Ladders. One of the areas I often mentor product managers on are the career paths available to them within the profession. Since there isn’t a lot of discussion about this out there, I wanted to share what the career ladders look like for product managers at 8 top technology firms as well as some of the key dimensions upon which advancement in the profession occur.

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Technology-Powered Disruption

svpg

Most people by now have read Marc Andreessen’s Why Software Is Eating The World. This was written back in 2011, and I’ve been watching his predictions play out in companies all around the world. While my focus is primarily on technology-powered software products, services and devices, I’m also very interested to find other industries where the techniques of modern product are used to disrupt their spaces.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

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What it’s like being a B2B product manager — Part 1

The Product Coalition

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. What we often hear people say is “Product management is very vaguely defined and varies a lot in different companies depending on the type of product, the size, stage, and culture of the company.

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Putting a Finger on Our Phone Obsession

dscout People Nerds

Mobile touches: a study on how humans use technology.

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Structured Customer Visits

The Product Bistro

The lifeblood of product management is customer interaction. Getting out of the office, and sitting down with customers is a powerful aphrodisiac, and allows you to get unalloyed feedback. We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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3 Observations on Microsoft's Acquisition of LinkedIn

Sachin Rekhi

We all woke up this morning to incredible news on Microsoft’s acquisition of LinkedIn for $26.2B, or $196 per share, a 50% premium over the previous LinkedIn stock price. While many have already remarked on this bold move by Satya Nadella and what this could mean for both Microsoft and LinkedIn’s respective businesses, I wanted to share three observations on larger trends this embodies across our industry.

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Tribute to Bruce Williams

svpg

This has been a tough year for the technology industry. In March we lost Andy Grove, and in April we lost Bill Campbell. Sadly, in May we lost Bruce Williams. Bruce had been fighting Pancreatic Cancer for the past year and a half. He had been in an experimental program at UCSF, which extended his life at least a year. While I learned much from Andy Grove and Bill Campbell, Bruce had an even bigger impact on me, both personally and professionally, probably more than any other single person.

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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

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TEI 077: Scaling lean product management – with Ash Maurya - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean , created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. His name is Ash Maurya. Now he has a new book about applying Lean Startup principles to go from new product concept to a product that is achieving predictable success with customer

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Professional Services and Improving Your Product

Tyner Blain

How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests , or do you engage them as an incredibly potent market-sensing capability? Conversation Starter. I received an excellent and insightful question from one of my former students in DIT’s product management degree program (enrollment for the next cohort closes in a month).

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Comment on How to Drive Innovation in your Product Lifecycle by Tim Platt

Product Club

Hi Alli, Sounds great – we’d love to see the article!

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The Authenticity Gap – Bringing the Donuts 06/07/2016

Ken Norton

Is “being authentic” easier said than done? -. In a recent newsletter I encouraged you to be authentic in the workplace, to make sure your work self is a reflection of your true self. The newsletter was generally well-received, with a lot of positive feedback. I also got some heartfelt responses that helped me realize how difficult it.

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3 Steps to Determining Your Customer Health Score

TSIA

Customer health scores are a great way to get an indicator of potential customer churn. While every company calculates theirs differently, the important thing is to have a health score methodology that helps your company align your customer success processes with the outcomes you're trying to drive with your customer base. However, if you're not using a health score calculation method that uses predictive analytics, you're falling behind many customer success pacesetters.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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From Traditional Research to Mobile Ethnography

dscout People Nerds

How to dig into user understanding—without a discussion guide.

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TEI 076: Effectively pitching your ideas and influencing others – with Nancy Duarte - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas earn 25% more than product managers who don’t. One of these skills is called “pitch artist” and is defined as, “the ability to stand up to peers, managers and executives and sell them your ideas and conclusions.” When it comes to being a pitch artist — effectively comm

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Why every business needs diagramming

nulab

Dynamic diagramming is a powerful tool that can help you build a better foundation for any project. Designers, developers, marketers, and project managers alike can learn by diagramming their ideas and collaborating with others. Optimum Communication. From flowcharts to mind maps, diagrams are a powerful way to communicate macro and micro details of a project to all of those involved in its creation.

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Comment on How to Drive Innovation in your Product Lifecycle by alli

Product Club

Hi, I love the light bulb visual you used and would like to use it for an article I’m publishing. Is it ok to reuse? And if so, how do you prefer it be cited to provide due attribution? Is the source URL (www.productmanagerclub.com) ok?

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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10 simple but very powerful quotes for your 10 seconds break

SidsAvenue

Believe in yourself It's not about what we do but how we do It ain't how hard you can hit, it's about how hard u can get hit and keep moving Knowledge speaks, but wisdom listens Knowing what to do is important knowing what not to do is critical Help others think instead of thinking for others People who are intent on proving they are right are usually the same people that are not particularly curious.

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[Video] How TSIA Helped Camstar Systems’ Education Business

TSIA

We could tell you how a TSIA membership can add value to your business, but why not hear it directly from one of our members? In this video clip, Kurt Kuelz of Camstar Systems, Inc., a Siemens business , talks about how a TSIA membership has helped Camstar accelerate their education offerings and grow their revenue. Here's what he had to say!

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I, Phone: The 13 Million Moments that Mattered…or didn’t.

dscout People Nerds

The 13 million moments that mattered…or didn’t.

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