May, 2016

article thumbnail

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of […].

article thumbnail

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. You can often target addressable segments with different prices, giving opportunities to both increase volume (units shipped) and profit.

Marketing 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. As I had to commit a substantial amount of my time to the project (and my company’s money), I tried to reduce the risk of writing a book that nobody really wants and needs. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book.

Books 152
article thumbnail

Video: The Art of Product Management

Sachin Rekhi

Video: The Art of Product Management. Slides: The Art of Product Management. Recently Karl Ulrich asked me to give my talk on the Art of Product Management at a Wharton Entrepreneurs Workshop. They recorded the video and I wanted to share it here as well. Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly h

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Please Make Yourself Uncomfortable

Ken Norton

What product managers can learn from jazz musicians -. From my keynote at the Mind the Product conference, San Francisco Davies Symphony Hall on May 4, 2016. It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular.

More Trending

article thumbnail

Finding the Truth Behind MVPs

Melissa Perri

If you’re interested in learning more about MVPs, I’m running a one day workshop in Paris on June 14, 2016. More information here. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers – through The Lean Startup by Eric Ries.

Workshop 189
article thumbnail

Pricing Foundations

The Product Bistro

One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price. Yet, establishing a good price, and holding variance to a minimum is a top concern of the product management function.

article thumbnail

What 671 million push notifications say about how people spend their day

Andrew Chen

Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs. Today, we’ll look at some push notification data from Leanplum , a mobile marketing automation tool, which breaks down 671 million pushes to uncover some interesting trends, particularly on time of day targeting for push notifications

article thumbnail

The Most Important Thing You Need For Your Product To Succeed

Street Smart Product Manager

Have you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity? That your product can do a lot of things, but it’s hard to articulate exactly what it does in just a few short sentences? Maybe your product is trying […]. The post The Most Important Thing You Need For Your Product To Succeed appeared first on Street Smart Product Manager.

article thumbnail

B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

article thumbnail

Being Your True Self – Bringing the Donuts 05/17/2016

Ken Norton

Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. As The New York Times Magazine put it: No one wants to put on a “work face”.

article thumbnail

How to Win Your Competition’s Customers

Nir Eyal

About a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one… The post How to Win Your Competition’s Customers appeared first on Nir and Far.

Article 79
article thumbnail

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […].

Education 159
article thumbnail

Sales Channel Considerations

The Product Bistro

One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business.

article thumbnail

Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

article thumbnail

MVPM: Minimum Viable Product Manager

Product Club

You’ve probably seen this diagram before. It elegantly shows that product management is the intersection of a diverse skill set. Originally from [link]. Its simplicity has made it one of the most successful product management memes out there, and it’s done good things for the discipline. Long ago, as a young PM padawan, it helped me realize that I needed to structure my learning for breadth.

article thumbnail

How Do You Become A Good Product Manager?

Street Smart Product Manager

This is the BIG question, isn’t it? We all want to be the best at what we do. And product managers are no different. We want to be good. Great. Awesome. And we want to be recognized for it! We want to launch products people love. We want customers to love it. Our company’s to […]. The post How Do You Become A Good Product Manager? appeared first on Street Smart Product Manager.

article thumbnail

When Product Culture is Rotten – Bringing the Donuts 05/10/2016

Ken Norton

Can you change your company's culture? -. I had a blast speaking at the Mind the Product conference last week in front of 1,200+ product people. In case you missed it, check out the essay version of my talk, Please Make Yourself Uncomfortable. I hope you’ll join us next time. Thanks to everyone who took the time.

65
article thumbnail

IoT Product Management at Stanford University

Daniel Elizalde IoT Blog

By 2020, it’s estimated that 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals who can make the unique strategic decisions that IoT […] The post IoT Product Management at Stanford University first appeared on Daniel Elizalde.

article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? stakeholders. The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do.

Education 120
article thumbnail

Developer Powered Innovation

svpg

There is a very common fallacy about developers in our industry, and I think it hurts countless companies. Have you ever heard the old accusation that developers only want to solve problems for themselves? They’ll spend countless hours, often on their own time, to create amazing tools for themselves and the developers they work with. But just try to get them excited about building something for “the business” or “the customer" and good luck.

article thumbnail

Average Manager vs. Great Manager

Product Club

Assigning Tasks. Delivering News. Conducting 1:1’s. Giving Feedback. Assigning Tasks.

article thumbnail

Why and how I transferred my career from finance to product management

The Product Coalition

After college, I worked in financial services industry. Colleagues around me love what they are doing, and many people are trying to get into it. I did what I should have, and was not bad at it, as numbers and analysis are not hard for me, but besides, I couldn’t say that I really enjoyed it. My supervisors in different teams (I was in a management trainee rotational program) gave me two big projects.

article thumbnail

The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

article thumbnail

The most important thing you need for your product to succeed

Street Smart Product Manager

Have you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity? That your product can do a lot of things, but it’s hard to articulate exactly what it does in just a few short sentences? Maybe your product is trying […]. The post The most important thing you need for your product to succeed appeared first on Street Smart Product Manager.

article thumbnail

Stanford Continuing Studies Course: Product Management for the Internet of Things

Daniel Elizalde IoT Blog

My course, Product Management for the Internet of Things, at Stanford Continuing Studies expands on my IoT Decision Framework and focuses on all the areas you need to consider when building an IoT product. Next course starts on January 11th. Class fills up fast! Subscribe to be notified when registration opens. To register for the class, […]. The post Stanford Continuing Studies Course: Product Management for the Internet of Things appeared first on Tech Product Management.

article thumbnail

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of nine would meet biweekly to research, experiment, and learn more about our fellow peers.

article thumbnail

The Future Was Already Here – Bringing the Donuts 05/24/2016

Ken Norton

How fast does technology move? -. An Indianapolis entrepreneur named Stanley Brown is enthusiastic about virtual reality. With the financial backing of some friends, he has opened the first retail store dedicated to VR, where visitors can test-drive the newest headsets and apps. As The New York Times writes: “We’re too early and we know it,”.

Naming 53
article thumbnail

Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

article thumbnail

Stop Improving Your Product

Product Club

M eet Ronald. Ronald’s product focus for the last year has been a cloud accounting solution for the small business owner. The core product is solid and internal user testing has been positive, but Ronald is still polishing customizable themes and a calendar integration. As such, release has been postponed three times. Failure to launch. No Ronald, no.

article thumbnail

The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. Big companies have legal restrictions to consider, existing revenues to protect, complex politics at each level of the hierarchy, economies of scale to achieve, policies to to follow and an established culture.

article thumbnail

TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the profession of product management, but I was most interested to learn the 4 skills that are correlated with product managers getting paid 25% more.