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In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of […].
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. You can often target addressable segments with different prices, giving opportunities to both increase volume (units shipped) and profit.
Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. As I had to commit a substantial amount of my time to the project (and my company’s money), I tried to reduce the risk of writing a book that nobody really wants and needs. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book.
I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the profession of product management, but I was most interested to learn the 4 skills that are correlated with product managers getting paid 25% more.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Video: The Art of Product Management. Slides: The Art of Product Management. Recently Karl Ulrich asked me to give my talk on the Art of Product Management at a Wharton Entrepreneurs Workshop. They recorded the video and I wanted to share it here as well. Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly h
What product managers can learn from jazz musicians -. From my keynote at the Mind the Product conference, San Francisco Davies Symphony Hall on May 4, 2016. It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular.
What product managers can learn from jazz musicians -. From my keynote at the Mind the Product conference, San Francisco Davies Symphony Hall on May 4, 2016. It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular.
If you’re interested in learning more about MVPs, I’m running a one day workshop in Paris on June 14, 2016. More information here. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers – through The Lean Startup by Eric Ries.
One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price. Yet, establishing a good price, and holding variance to a minimum is a top concern of the product management function.
Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. You can watch that talk here , or read the narrative article here. As I mainly shined a light on why so many teams are operating so ineffectively, and despite claims to the contrary, most product organizations are hardly “agile” in any meaningful sense of the term, as the organization overall is still operating in a very waterfall fashi
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Henry Chesbrough, father of open innovation, shares how open innovation has evolved. Chesbrough wrote his Open Innovation book in 2003. In this article he shares what has been happening in open innovation since then and why it is still important today: https://www.technologyreview.com/s/601459/striving-for-innovation-success-in-the-21st-centur
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs. Today, we’ll look at some push notification data from Leanplum , a mobile marketing automation tool, which breaks down 671 million pushes to uncover some interesting trends, particularly on time of day targeting for push notifications
Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. As The New York Times Magazine put it: No one wants to put on a “work face”.
There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […].
One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Have you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity? That your product can do a lot of things, but it’s hard to articulate exactly what it does in just a few short sentences? Maybe your product is trying […]. The post The Most Important Thing You Need For Your Product To Succeed appeared first on Street Smart Product Manager.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Video – The art of product management. Sachin Rekhi, software product manager, spoke at a Wharton Business School workshop for entrepreneurs about what product managers do. Watch the video at [link].
About a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one… The post How to Win Your Competition’s Customers appeared first on Nir and Far.
You’ve probably seen this diagram before. It elegantly shows that product management is the intersection of a diverse skill set. Originally from [link]. Its simplicity has made it one of the most successful product management memes out there, and it’s done good things for the discipline. Long ago, as a young PM padawan, it helped me realize that I needed to structure my learning for breadth.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? stakeholders. The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do.
Can you change your company's culture? -. I had a blast speaking at the Mind the Product conference last week in front of 1,200+ product people. In case you missed it, check out the essay version of my talk, Please Make Yourself Uncomfortable. I hope you’ll join us next time. Thanks to everyone who took the time.
This is the BIG question, isn’t it? We all want to be the best at what we do. And product managers are no different. We want to be good. Great. Awesome. And we want to be recognized for it! We want to launch products people love. We want customers to love it. Our company’s to […]. The post How Do You Become A Good Product Manager? appeared first on Street Smart Product Manager.
The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at a recent marketing textbook, you’ll see sections that address product management and likely some coverage of content marketing as well. I have found similarities between the two and I went to the most authoritative source I know for content marketing – the folks at CopyBlogger, which is now Rainmaker Digital.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
By 2020, it’s estimated that 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals who can make the unique strategic decisions that IoT […] The post IoT Product Management at Stanford University first appeared on Daniel Elizalde.
In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of nine would meet biweekly to research, experiment, and learn more about our fellow peers.
There is a very common fallacy about developers in our industry, and I think it hurts countless companies. Have you ever heard the old accusation that developers only want to solve problems for themselves? They’ll spend countless hours, often on their own time, to create amazing tools for themselves and the developers they work with. But just try to get them excited about building something for “the business” or “the customer" and good luck.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
After college, I worked in financial services industry. Colleagues around me love what they are doing, and many people are trying to get into it. I did what I should have, and was not bad at it, as numbers and analysis are not hard for me, but besides, I couldn’t say that I really enjoyed it. My supervisors in different teams (I was in a management trainee rotational program) gave me two big projects.
Have you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity? That your product can do a lot of things, but it’s hard to articulate exactly what it does in just a few short sentences? Maybe your product is trying […]. The post The most important thing you need for your product to succeed appeared first on Street Smart Product Manager.
My course, Product Management for the Internet of Things, at Stanford Continuing Studies expands on my IoT Decision Framework and focuses on all the areas you need to consider when building an IoT product. Next course starts on January 11th. Class fills up fast! Subscribe to be notified when registration opens. To register for the class, […]. The post Stanford Continuing Studies Course: Product Management for the Internet of Things appeared first on Tech Product Management.
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