Why You Are Asking the Wrong Customer Interview Questions
Product Talk
MARCH 30, 2016
I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” That seems reasonable. It’s hard to find a pair of jeans that fit well. I then asked her to tell me about the last time she bought a pair of jeans. She said, “I bought them on Amazon.”.
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