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Here’s a pun on Martin Eriksson ‘s now classic diagram. As Product Managers we must always remember that our role is to look outwards at least as much as we look inwards. Although the product delivery process is noisier and demands a lot of attention, let’s keep in mind that our job is to create value for our customers and consequently, for the business.
Don’t Prioritize Features Based on Development Cost. One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for dev
Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions. One attendee asked, “ Please explain how a prioritized list of features is not a roadmap?
Now that this tune is stuck in your head, you’re probably thinking, “What the heck does a Police song from 1979 have to do with agile marketing?” We all know the genius of Sting, but was he really 35 years ahead of the curve for agile? Picture the “giant steps you take” as the wavy agile progress line in the chart. Each peak represents another bound as the moon’s one-sixth gravity effortlessly accelerates you toward increased customer engagement and response.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy. It's key to success, and yet many organizations struggle to produce effective roadmaps. In fact, many organizations don’t create one, even to publish internally.
Kathy Sierra’s latest book is a must-read for any product person. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome” The path to long-term success and customer satisfaction is forged by giving our users the tools to succeed not just in using our product, but in the context in which they’re using the product.
On October 2013, CEO of General Electric, Jeff Immelt, kicked off GE’s Minds+Machines conference with this statement: "You went to bed last night as an industrial company. You will wake up in the morning as a software and analytics company." So what would make the CEO of an industrial equipment giant say this? In addition to their wide range of product offerings, GE is quickly becoming a software and analytics company that is stretching the definition of what a product is and how t
Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. While laudable, these objectives are too abstract to be actionable. That’s where the five lenses come in (I could not resist the Buzzfeed-styled title).
The field of product management is constantly evolving, making it ever more difficult to stay ahead of the curve. There’s more than a few ‘Definitive Product Management Guides’ and the like, so I figured it might be good to curate the curators and compile a master list of lists. General resources. I Love Product Management. by Paul Cothenet. A collection of the best blog posts about different aspects of product management, ranging from beginner to advanced.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Brenda rushed over from her desk in the sales pit. She was clearly excited. She’d uncovered an opportunity to partner with a local firm that would distribute our free demo to a few thousand of their customers and she was convinced it would be an easy way to generate a lot of new business quickly. Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources
Product managers should be customer focused, yet most are internally focused-- and not by choice. You have probably faced these situations yourself, when you want to be more strategic, but like many product managers you are caught up in tackling the latest issue/ bug/ release planning. How did this come to be the de facto state of product management?
We’re big fans of gamification, that is to say, the use of game design techniques in non-game situations. Gamification gives team members timely feedback, reinforces good behaviors, and can kindle healthy competition. But, as with any reward and recognition program, gamification done wrong can cause big problems. Based on industry experience, especially with knowledge workers in technology services, here are the top five gamification gaffes to avoid.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
This week I had a blast attending London Product Club where I listened to product professionals share their real world stories. A common challenge involved how to manage the logistics of continuous lean product discovery to maximise learnings and drive high value cost effective delivery. A few folks described their home grown approach which I recognised as being close to dual track.
The field of product management is constantly evolving, making it ever more difficult to stay ahead of the curve. There’s more than a few ‘Definitive Product Management Guides’ and the like, so I figured it might be good to curate the curators and compile a master list of lists. General resources. I Love Product Management. by Paul Cothenet. A collection of the best blog posts about different aspects of product management, ranging from beginner to advanced.
I've never felt there was an inherent conflict between using an agile approach to development and having a high-level roadmap. The latter sets out your destination, where the former is about figuring out the details of your path to that destination as you go. I'll be leading a workshop on roadmapping with an agile bent at the MVP Conference in Arlington, VA May 18-19.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Periscope: Twitter’s Maximum Viable Product Sometimes we get handed a divine opportunity that should be grasped and juiced as if there was no tomorrow. Such ideas check two very imp. requirements off the list: They show serious promise and they satisfy a product gut check. When Meerkat as an idea showed promise, Twitter didn’t give a quarterly task to its PMs and designers to go figure out a minimum viable product that can help them release something fast and prove the market.
I recently saw a quote by IntelliResponse about how Gartner is predicting that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. In fact, in one of their recent surveys, 56% of the respondents indicated that they have a self-service initiative underway. However, the challenge remains with the people using it and the technology.
Everyone has had that moment. Over at the table next to you is a toddler deftly tapping and swiping a tablet, and you think, “What was I doing at that age?”. The “digital natives” of the next generation became consumers … The post UX for Kids’ Products: Designing for the Youngest of Users appeared first on UserTesting Blog.
The field of product management is constantly evolving, making it ever more difficult to stay ahead of the curve. There’s more than a few ‘Definitive Product Management Guides’ and the like, so I figured it might be good to curate the curators and compile a master list of lists. General resources. I Love Product Management. by Paul Cothenet. A collection of the best blog posts about different aspects of product management, ranging from beginner to advanced.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Eric Feng built much of Hulu from scratch, and is now doing the same thing at Flipboard. Here's his definitive guide on setting up a data-driven hiring process.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Photo mosaics are great for tricking the eye. When looked at from a distance you see one image, but upon closer inspection you realize that the image is actually made up of hundreds, if not thousands, of smaller images. Contact centers can be similarly tricky, because how you perceive your data, or the big picture, depends on how it is interpreted from individual contact center interactions.
In part 1 of this two-part blog series , I talked about some of the top 6 emerging trends in field services occurring as the result of major changes in the industry. Here are the last three trends on this list that you can expect to see as we continue through 2015.
Customer success has always been important for enterprise software providers. Over the past year, the tenor around customer success has taken on a sense of urgency, with over 70% of top software providers stating that it has become a top priority.
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