Lead on Purpose
OCTOBER 2, 2017
A common response—when you ask somebody for their help or their input—is “I don’t have enough time.” This is an interesting response given that we all have the same amount of time – 24 hours in a day.
bpma ProductHub
OCTOBER 2, 2017
How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners.
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Product Talk
OCTOBER 4, 2017
I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week. During that time, we focus on developing their research skills (e.g. conducting customer interviews, running sound product experiments, building rapid prototypes) and critical thinking skills to connect their research activities to their product decisions.
Roman Pichler
OCTOBER 4, 2017
Why Empathy Matters. Possibly the most profound challenge in product management is to understand the needs of users and customers. Without developing the right understanding, our chances of creating a successful product are slim. While there are numerous techniques available to uncover user needs—think of direct observation, problem interviews, focus groups, surveys, and MVPs, to name just a few—none of them is truly useful, if we do not empathise with the people that will use our product, if we
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Secret PM Handbook
OCTOBER 21, 2017
Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable. It’s vague and aspirational. And, indeed, you might even ask “ why is this good advice?”. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Lead on Purpose
OCTOBER 16, 2017
Change happens. Change is one of the inevitable aspects of business and life. Some find it difficult to deal with change, and their attitude toward it limits their growth.
Tim Herbig
OCTOBER 17, 2017
Not every company provides enough clarity about the product management tasks which are expected from their employees. That’s why this extensive guide will walk you through the general expectations on that role and which specific domains you need to master to become a successful Product Manager.… Continue Reading. The post Product Management Tasks – A Guide through Responsibilities of your Job appeared first on Tim Herbig.
The Product Guy
OCTOBER 12, 2017
From The Best Product Person of 2016, Chris Butler, …. Looking Forward. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).
Product Management University
OCTOBER 25, 2017
The more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.
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The Secret PM Handbook
OCTOBER 1, 2017
Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you? If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager.
Mind the Product
OCTOBER 9, 2017
The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions. Today however, many products are accompanied by an app, which affects this buying behavior.
Lead on Purpose
OCTOBER 30, 2017
Whether you recognize it or not, the organization you work in has a culture. Big or small, every company has beliefs and values that drive its core philosophy.
First Round Review
OCTOBER 31, 2017
Patty McCord created the famed 'Culture Doc' that became Netflix's foundation. Here, she talks about how to make honesty everyone's default.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nir Eyal
OCTOBER 11, 2017
Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […].
Product Management University
OCTOBER 22, 2017
How can product usability drive more revenue? The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others. It works wonders on your top line. Make the following three things part of your product design culture and more revenue will follow. Intent. Before any product requirements are written and designs penned, clearly state the overall intent of every product as it relates to the business goals of your targ
The Secret PM Handbook
OCTOBER 21, 2017
Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable. It’s vague and aspirational. And, indeed, you might even ask “ why is this good advice?”. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects.
Mind the Product
OCTOBER 13, 2017
In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Opportunity solution trees also bring transparency to the process and get the whole team to buy into the decisions being made and the solutions being tested.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Andrew Chen
OCTOBER 17, 2017
Marketplaces are easily underestimated. When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth tens of billions of dollars each. And yet marketplaces often start small, in niches and weird corners of the Internet. As we all know, when eBay got started in 1995, it was focused on collectibles.
First Round Review
OCTOBER 26, 2017
As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common.
Nir Eyal
OCTOBER 11, 2017
Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […] The post Confirmation Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.
Brian Balfour
OCTOBER 13, 2017
This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series. When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M line of business.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Secret PM Handbook
OCTOBER 1, 2017
Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you? If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager.
Mind the Product
OCTOBER 25, 2017
In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. At it’s core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users.
UX Studio: Product Management
OCTOBER 26, 2017
Retention rate, classic/rolling retention, churn, how to improve retention, what not to do to improve retention – these terms pop up everywhere. Google focuses especially on retention rates, but why really? Time to demystify this little word and start taking advantage of it. If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to).
First Round Review
OCTOBER 23, 2017
HotelTonight's Chief Data and Strategy Officer talks about how startups should set up and mine their data to drive insights that actually make a difference.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Product Guy
OCTOBER 19, 2017
In a recent live stream from one of our mentors of The Product Mentor , Paul Hurwitz, lead a conversation around “Maximizing LinkedIn for Product Managers”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…
Amir Rozenberg
OCTOBER 19, 2017
These days, many brands are finding new ways of streamlining the user experience in order to drive higher adoption rates, increased security, and user satisfaction. Onboard sensors offer a great alternative to tedious manual data entry; in many cases, this not only enhances and simplifies the user experience, but also can allow for the creation of new and compelling flows.
Product Management University
OCTOBER 24, 2017
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. 1.
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