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As Marty Cagan puts it , managing stakeholders is probably the least favorite part of our job as Product Managers. It is, however, something we need to constantly keep on our radar, specially those of us working for larger organizations. A stakeholder is any individual or group that can affect or is affected by your project or product. By this definition, the product’s end users are also stakeholders.
Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. In addition to the standard repertoire of acquisition, engagement, and monetization KPIs, NPS has become a great additional measure for understanding customer loyalty and ultimately an actionable metric for enhancing your product experience to deliver delight.
Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015! Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm). Only 20 tickets available! Buy Tickets Now. Traditionally there is usually little validation before work begins on a new product; and teams end up wasting time building something that no one wants. User Experience suffers and companies are left with products and features that remain unused.
These are my takeaways and my own perspective on a Fishburners ‘Learn From A Burner’ presentation given by Rod Bishop of Jayride on his company’s Decision Making Framework. I refer to this as the $2.4M Decision-Making Framework due to its fundamental role in helping Jayride reach its current market position including raising a total of $2.4M.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Product teams that adopt and apply lean methodologies are often challenged to find the best way to prototype their product ideas. Understanding product market fit is one thing, but having the ability to rapidly design and test prototypes is another. In addition, creating prototypes for the specific purpose of generating user feedback requires a different mindset than prototypes also built for internal stakeholders (i.e. getting buy-in from leadership and sending specs for engineering).
Sales are at the heart of every successful business, but new selling opportunities can present themselves to anyone within a company, not just your dedicated sales team. (Tweet this!) In his blog post, “Creating a Powerful Entrepreneurial On-Site Sales Force,” Vele Galovski, TSIA’s VP of Research, Field Services, discusses the benefits of transforming your company’s internal culture into one that encourages the concept of sales being everyone’s responsibility.
Sales are at the heart of every successful business, but new selling opportunities can present themselves to anyone within a company, not just your dedicated sales team. (Tweet this!) In his blog post, “Creating a Powerful Entrepreneurial On-Site Sales Force,” Vele Galovski, TSIA’s VP of Research, Field Services, discusses the benefits of transforming your company’s internal culture into one that encourages the concept of sales being everyone’s responsibility.
While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words , sounds , and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways: Virgin America is about quality, fun, innovation, challenging assumptions.
One of the most rewarding experiences I’ve had at LinkedIn is the opportunity to see Jeff Weiner’s leadership in action. His disciplined approach to leadership has transformed the concept in my mind from an amorphous set of soft skills to a key competitive differentiator in scaling organizations. I thought I’d share five of the most important such lessons Jeff has imparted on me. 1.
Today’s guest post comes from veteran startup founder Hernán Amiune. Enjoy! The two scarcest resources for any entrepreneur are time and money. In the last ten years I’ve founded five startups and been an investor, and mentor, to many … The post 5 Ways to Improve Your Startup’s User Experience appeared first on UserTesting Blog.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. In theory, user feedback can enable product managers to apply a data-driven approach to decision-making, so that only demanded features and products get built.
In A Tale of Two Cities, Charles Dickens wrote about life in London and Paris during the French Revolution. The story included this iconic opening line: "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity," A Tale of Two Cities , Charles Dickens.
We designers, we can be such gearheads. We can easily spend hours discussing the latest Sketch plug-ins, arguing about the pros and cons of Framer vs Pixate, the merits of InVision over Flinto. Some people can be fanatical about the best pen to use on their Moleskines. I love that excitement: transcending….
One of the classic pieces of software engineering literature that has had a profound influence on me since first reading it at Penn Engineering is The Mythical Man-Month by Fred Books. Fred initially authored the book in 1975 based on his experiences at IBM managing the development of OS/360. His central thesis is that leveraging man-months, a hypothetical unit of work representing the work done by one person in a month, as an effective way to estimate software projects is a myth.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
It was a Wednesday afternoon, and that meant food trucks would be lined up outside the office for lunch. I had a craving for Pad Thai, and it just so happened the Thai truck was right there waiting for me. … The post Is your phone replacing your wallet? appeared first on UserTesting Blog.
Product teams that adopt and apply lean methodologies are often challenged to find the best way to prototype their product ideas. Understanding product market fit is one thing, but having the ability to rapidly design and test prototypes is another. In addition, creating prototypes for the specific purpose of generating user feedback requires a different mindset than prototypes also built for internal stakeholders (i.e. getting buy-in from leadership and sending specs for engineering).
The way customers are consuming technology is rapidly changing, and more attention is being paid to how suppliers are able to provide outcomes, rather than just products and services. While this industry-wide transformation is impacting everybody, not everyone will be impacted at the same rate. Professional services organizations still receive the majority of their revenues from Level 2 offers, but there is a way to ease into Level 3 and Level 4 outcome-based models by focusing on customer adopt
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. This bottoms-up approach to driving adoption & purchase within the enterprise has gained popularity for SaaS companies in the past years, including very successful startups like Dropbox , Slack , and New Relic leveraging the model.
When LinkedIn acquired my startup Connected in 2011, Elliot Shmukler was the sponsor for the acquisition and I ended up reporting directly to him. At the time his team was not only responsible for the core experience at LinkedIn (profile, connections, pymk, search, and more), but he also led the LinkedIn growth team. It ended up being an incredibly fortuitous place for us to land in the organization, as both Ada Chen Rekhi and I learned an incredible amount on growth through working directly wit
Product teams that adopt and apply lean methodologies are often challenged to find the best way to prototype their product ideas. Understanding product market fit is one thing, but having the ability to rapidly design and test prototypes is another. In addition, creating prototypes for the specific purpose of generating user feedback requires a different mindset than prototypes also built for internal stakeholders (i.e. getting buy-in from leadership and sending specs for engineering).
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. In theory, user feedback can enable product managers to apply a data-driven approach to decision-making, so that only demanded features and products get built.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. In theory, user feedback can enable product managers to apply a data-driven approach to decision-making, so that only demanded features and products get built.
In previous posts in this ten-part blog series , we introduced the remote services continuum with a look at service efficiency and process optimization , and ended with a warning that this will not be enough to meet future business challenges. As customers continue to insist that suppliers move towards a Level 3 and Level 4 business model, finding new ways to save customers money and improve their business outcomes will determine the long-term success of technology companies.
In Q1 of 2015, the market gave off very mixed signals about the state of the global tech economy. The short story is that tech company revenues are down, and as a whole, our industry is shrinking. But there are some bright spots. Technology services produced another solid quarter of financial performance and continues to represent tremendous growth potential for our industry.
When optimizing your products and services for increased adoption, you can easily find yourself too close to the situation to fully understand how your customers are using them effectively. The best way to get a detailed look at how your technology is being consumed, and even where it can be improved, is to ask your users directly.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
J.B. Wood, TSIA’s President and CEO, recently spoke at the Gainsight Pulse Conference about the role of customer success in the technology industry. Watch the full video of his powerful presentation, “How Technology and Big Data are Reinventing the Customer-Supplier Relationship.
When we think about designing a great user experience, it’s easy to get caught up with all the things. The fonts, the colors, the overall design, the content. Everything. But there’s another component to UX that can instantly delight—or disappoint—your … The post The Big UX Impact You Can Make With Just a Few Words appeared first on UserTesting Blog.
When we think about designing a great user experience, it’s easy to get caught up with all the things. The fonts, the colors, the overall design, the content. Everything. But there’s another component to UX that can instantly delight—or disappoint—your … The post The Big UX Impact You Can Make With Just a Few Words appeared first on UserTesting Blog.
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