March, 2015

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Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers.

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This is How Coursera Competes Against Google and Facebook for the Best Talent

First Round Review

As head of engineering at Coursera, John Ciancutti needs to bring on the best talent. Here's his sure-fire formula for making his company competitive.

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What Job Do You Hire the Apple Watch For?

Rahul Abhyankar

After the recent Apple keynote, a friend sent me these questions: Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist? Why … Continue reading What Job Do You Hire the Apple Watch For?

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How Calling Yourself “CEO of the Product” Can Backfire

Daniel Elizalde IoT Blog

Product Management is still a relatively new profession, so many people don’t understand what we do. And I’ll be honest, it can be difficult to describe in just a few words. Recently, I’ve heard the phrase “CEO of the Product” more times than I can count, especially when interviewing PM candidates. During the interviews, I always ask a variation of the question, […] The post How Calling Yourself “CEO of the Product” Can Backfire first appeared on Daniel Eliz

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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3 Ways to Move from Free to Fee: Education Services

TSIA

There is a lot of discussion in education services organizations over what content should be free, and what should be fee-based. I refer to this as the “free to fee continuum." While it’s becoming more common to offer free content, the age-old fear has been that if content is available for free, it will negatively impact the fee-based business.

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March Market Madness!

Product Beautiful

Pragmatic Marketing is running a neat Market Madness promotion – a “playoff” between the boxes on the Pragmatic Marketing Framework. You can vote on each match up and see who the winner will be at productmarketing.com. But half of the fun is just seeing the college logos the marketing team created for each box. My money is on Distinctive Competencies.

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This Is What Impactful Engineering Leadership Looks Like

First Round Review

Jessica McKellar, former founder and now engineering manager at Dropbox, shares the tenets that have made her an effective technical leader.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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6 Field Services Trends to Look for in 2015: Part 1

TSIA

With major change affecting the technology services industry as a whole, it’s important to stay on top of how emerging trends can affect your business. Based on the results of TSIA’s most recent research and member survey responses, here are 3 of the top 6 trends affecting field services to keep any eye on in 2015.

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Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth

Bryce York

I came across this article today and couldn’t help but share it with you. It’s an excellent breakdown of the process GoSquared went through in order to design their new login experience. They’ve been extremely thorough in explaining their choices and the problems they overcame. It’s refreshing to see such detailed behind the scenes breakdown of what goes into making a seamless experience — spoiler alert, it’s a lot more than it seems.

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What the Seed Funding Boom Means for Raising a Series A

First Round Review

Josh Kopelman on why raising a Series A is harder than ever, and how startups can adapt to survive the changing investment landscape.

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The Anatomy of the Perfect Sales Hiring Process

First Round Review

Sales is a unique function to hire for, requiring different criteria and strategy. TalentBin Co-founder Peter Kazanjy has the process nailed. Here it is.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How Your Cloud Company Can Drive Customer Success at Scale

TSIA

Subscription renewals are essential to the financial health of your cloud company. After landing the initial subscription sale, you must continue to be proactive in driving customer adoption to secure the renewal and minimize churn. To do this, many SaaS companies are investing in customer success organizations to ensure subscription renewals and create fertile ground for customer revenue expansion activities.

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3 Ways for Education Services to Get Ahead in 2015

TSIA

One of TSIA’s primary goals is to help technology services organizations continue to effectively run their services businesses, while adapting to the changes that are necessary to survive and thrive in the future. This year, we’ve identified three key organizational capabilities education services should be leveraging to stay ahead of industry trends.

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Why Are You Measuring That? A Guide to Consumption Analytics

TSIA

A common question I receive from TSIA member companies is, “What consumption metrics are people measuring?” While I could give generic examples, they likely won’t apply to every individual case. Here are a few ways the emerging new area of consumption analytics can help you identify the right metrics you should be tracking in order to receive the most valuable insights into your operation.

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4 Questions To Help You Optimize For Customer Success

TSIA

For companies operating on a subscription-based business model, there’s an immense amount of pressure to keep customers engaged enough to renew their contracts. Customers today are expecting to receive even more value for their dollar, so how do we as an industry show them the value we can provide? While no one knows your product or service better than you do, you should get to know your customers just as well, and that’s where building customer success capabilities within your organ

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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What Does the Internet Think About Your Company?

TSIA

With the advent of social sharing, the world has become a very public place, putting professional organizations under the microscope more than ever before. The Internet never forgets, and it’s crucial to not only monitor what is being said about your company, but also to be vigilant about the message you convey to the public.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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You Aren't Getting the Most Out of Your Investors — This is How to Start

First Round Review

Angel investor Paul Arnold has seen many companies fail to capitalize on the wisdom and resources of their investors. Here's how others have succeeded.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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The Man Behind MakerBot on Finding the Stories That Build Your Brand

First Round Review

MakerBot started the 3D printing revolution. But according to Co-founder and CEO Bre Pettis, great storytelling is what built the brand.

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How to Consistently Hire Remarkable Data Scientists

First Round Review

Jeremy Stanley, Chief Data Scientist at Sailthru, shares the proven method that helped him build an exceptional team.

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.