March, 2015

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This is How Coursera Competes Against Google and Facebook for the Best Talent

First Round Review

As head of engineering at Coursera, John Ciancutti needs to bring on the best talent. Here's his sure-fire formula for making his company competitive.

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Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers.

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What Job Do You Hire the Apple Watch For?

Rahul Abhyankar

After the recent Apple keynote, a friend sent me these questions: Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist? Why … Continue reading What Job Do You Hire the Apple Watch For?

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How Calling Yourself “CEO of the Product” Can Backfire

Daniel Elizalde IoT Blog

Product Management is still a relatively new profession, so many people don’t understand what we do. And I’ll be honest, it can be difficult to describe in just a few words. Recently, I’ve heard the phrase “CEO of the Product” more times than I can count, especially when interviewing PM candidates. During the interviews, I always ask a variation of the question, […] The post How Calling Yourself “CEO of the Product” Can Backfire first appeared on Daniel Eliz

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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3 Ways to Move from Free to Fee: Education Services

TSIA

There is a lot of discussion in education services organizations over what content should be free, and what should be fee-based. I refer to this as the “free to fee continuum." While it’s becoming more common to offer free content, the age-old fear has been that if content is available for free, it will negatively impact the fee-based business.

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What the Seed Funding Boom Means for Raising a Series A

First Round Review

Josh Kopelman on why raising a Series A is harder than ever, and how startups can adapt to survive the changing investment landscape.

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March Market Madness!

Product Beautiful

Pragmatic Marketing is running a neat Market Madness promotion – a “playoff” between the boxes on the Pragmatic Marketing Framework. You can vote on each match up and see who the winner will be at productmarketing.com. But half of the fun is just seeing the college logos the marketing team created for each box. My money is on Distinctive Competencies.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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6 Field Services Trends to Look for in 2015: Part 1

TSIA

With major change affecting the technology services industry as a whole, it’s important to stay on top of how emerging trends can affect your business. Based on the results of TSIA’s most recent research and member survey responses, here are 3 of the top 6 trends affecting field services to keep any eye on in 2015.

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Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth

Bryce York

I came across this article today and couldn’t help but share it with you. It’s an excellent breakdown of the process GoSquared went through in order to design their new login experience. They’ve been extremely thorough in explaining their choices and the problems they overcame. It’s refreshing to see such detailed behind the scenes breakdown of what goes into making a seamless experience — spoiler alert, it’s a lot more than it seems.

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This Is What Impactful Engineering Leadership Looks Like

First Round Review

Jessica McKellar, former founder and now engineering manager at Dropbox, shares the tenets that have made her an effective technical leader.

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The Anatomy of the Perfect Sales Hiring Process

First Round Review

Sales is a unique function to hire for, requiring different criteria and strategy. TalentBin Co-founder Peter Kazanjy has the process nailed. Here it is.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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You Aren't Getting the Most Out of Your Investors — This is How to Start

First Round Review

Angel investor Paul Arnold has seen many companies fail to capitalize on the wisdom and resources of their investors. Here's how others have succeeded.

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The Man Behind MakerBot on Finding the Stories That Build Your Brand

First Round Review

MakerBot started the 3D printing revolution. But according to Co-founder and CEO Bre Pettis, great storytelling is what built the brand.

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How to Consistently Hire Remarkable Data Scientists

First Round Review

Jeremy Stanley, Chief Data Scientist at Sailthru, shares the proven method that helped him build an exceptional team.

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How Your Cloud Company Can Drive Customer Success at Scale

TSIA

Subscription renewals are essential to the financial health of your cloud company. After landing the initial subscription sale, you must continue to be proactive in driving customer adoption to secure the renewal and minimize churn. To do this, many SaaS companies are investing in customer success organizations to ensure subscription renewals and create fertile ground for customer revenue expansion activities.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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3 Ways for Education Services to Get Ahead in 2015

TSIA

One of TSIA’s primary goals is to help technology services organizations continue to effectively run their services businesses, while adapting to the changes that are necessary to survive and thrive in the future. This year, we’ve identified three key organizational capabilities education services should be leveraging to stay ahead of industry trends.

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Why Are You Measuring That? A Guide to Consumption Analytics

TSIA

A common question I receive from TSIA member companies is, “What consumption metrics are people measuring?” While I could give generic examples, they likely won’t apply to every individual case. Here are a few ways the emerging new area of consumption analytics can help you identify the right metrics you should be tracking in order to receive the most valuable insights into your operation.

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4 Questions To Help You Optimize For Customer Success

TSIA

For companies operating on a subscription-based business model, there’s an immense amount of pressure to keep customers engaged enough to renew their contracts. Customers today are expecting to receive even more value for their dollar, so how do we as an industry show them the value we can provide? While no one knows your product or service better than you do, you should get to know your customers just as well, and that’s where building customer success capabilities within your organ

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What Does the Internet Think About Your Company?

TSIA

With the advent of social sharing, the world has become a very public place, putting professional organizations under the microscope more than ever before. The Internet never forgets, and it’s crucial to not only monitor what is being said about your company, but also to be vigilant about the message you convey to the public.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

article thumbnail

Why are large organizations quickly adopting a focus on UX?

DISQO

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has called UX “ the new black in business culture ” and innovation labs seem to be the hip new thing across the Fortune 1,000. Some organizations have gone so far as to outright buy entire design agencies.

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Will the Apple Watch Be a Hit or a Dud?

UserTesting

Apple is expected to show off the highly-anticipated Apple Watch at an event on March 9. With wearables already on the market and not catching on with the masses, some are arguing this product launch will be a flop. Can … The post Will the Apple Watch Be a Hit or a Dud? appeared first on UserTesting Blog.