The Two C’s of Agile
Pragmatic Marketing
AUGUST 17, 2014
One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.
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