Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. 37signals , SEOmoz , and Mint.com are three such success stories. 37signals

Finance 108

Finance Blog Product launches Startups 108

Daniel Elizalde IoT Blog

SEPTEMBER 6, 2013

UX is short for User Experience Design, and it can be defined as the branch of design that creates easy-to-use and delightful products that focus on the user’s needs. UX is very important to all Product Managers because it is a key component of the 4 pillars of Product Leadership. You can think of UX as another tool in your […] The post UX for Product Managers first appeared on Daniel Elizalde.

UX 62

UX Product Management Product Manager Management 62

SidsAvenue

SEPTEMBER 28, 2013

If you look at the Google Trends for Key Words, Innovation has been steadily topping the charts. Another search on the books, publications dealing with the topic of Innovation and you get 54,400,000 results. This shows that Innovation is probably one of the most used and probably the most mystic word for corporates and individuals. Everybody wants to be innovative, every company wants to be tagged as Innovative.

Software Review 40

Software Review Education Leadership Books 40

Product Manager in Heels

SEPTEMBER 20, 2013

Next May I'll officially be complete with my MBA from Babson College , which means it's time to start thinking about my next career move. As a product manager and senior product manager, I have been responsible for products ranging from software to SAAS products to e-commerce sites, always sitting under the technology branch of the company. One of the components of the MBA program is a strategy course which provides insight into what the CEO thinks about.

Research Software 40

Research Software Reporting Tools Magazine Vision 40

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Finance

Sachin Rekhi

SEPTEMBER 15, 2013

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market. I wanted to highlight the three most common reasons I see this occur and ways to mitigate these challenges. The Cost of Switching. It’s costly for users to switch from their existing solution to a new player’s product and I don’t mean just in terms of any dollars spent on actually switching.

Customer Experience 84

Customer Experience Strategy Marketing Product Strategy 84

Sachin Rekhi

SEPTEMBER 11, 2013

The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more. Business software has been one of the biggest benefactors of all of the recent innovation waves, including cloud computing, big data, and mobile. Yet despite this there remains an incredible amount of opportunity to disrupt business productivity through the continued challenges in our workday that hold us back from achi

Reporting Tools 60

Reporting Tools Technical Review Data Visualization Product Research 60

Sachin Rekhi

SEPTEMBER 4, 2013

I’m often asked by fellow or aspiring product managers how best to master the craft. They are inevitably looking for classes or books they might read to pick up the basics of product management and product design. While I do point them to some of the best blog posts on the subject , I focus them on learning the craft the same way I do: by carefully studying the products I love.

Product Research 60

Product Research Customer Experience Blog Books 60