February, 2016

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Moving from Solutions to Problems

Folding Burritos

People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature. Depending on how pushy and persistent stakeholders are in support of their feature, you might be forced to eventually let it through. Once this happens, expectations are set. “My feature got into the product,” they think.

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How to Take Notes During Customer Research Interviews

Product Talk

For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here. I’ll be blogging about both how I conduct the research and the trends and patterns that come out of it. One of the biggest challenges with qualitative research is capturing the overwhelming volume of data you collect throughout the process.

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How to be a Great Product Leader

Sachin Rekhi

One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. Equally challenging but less talked about is how much this same challenge exists when transitioning from a product manager to a manager of product managers, ie. a product leader.

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Growth is a system, not a bag of tricks – Manifesto Conference Q&A video/transcript

Andrew Chen

I recently was interviewed by Tim Chang , Managing Director of the Mayfield Fund at the Manifesto conference. We talked about growth, what I has learned from trying different tactics, and how to evaluate the success of growth initiatives. (By the way, SC Moatti , the co-producer of Manifesto, also a tech entrepreneur and ex-Facebook PM, is writing a book on the business mobile called Mobilized.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Discovery Sprints

svpg

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern product discovery. In this article, I’d like to describe the concept of a discovery sprint , and also introduce you to a new book that goes into depth on this technique. A discovery sprint is a one week time-box of product discovery work , designed to tackle at least one substantial problem or risk in your product's definition.

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Spring ProductCamps and Conferences; Upcoming Webcasts; New Posts on the SiriusDecisions Marketplace

Good Product Manager

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. Here’s a few that I’ll be participating in — make sure to let me know in advance if you’ll be attending or find me and introduce yourself in person. ProductCamp Austin (Saturday, February 13): I’ve been to ProductCamp Austin a few times and it’s always a great event — there’s still time

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Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Product Talk

Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people. But now, I’m excited to make this an ongoing part of my work. After all, if I was working in a corporate product role, I’d be doing customer interviews on a regular basis, so why should it be any different as a consultant?

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The Art of Product Management

Sachin Rekhi

Slides: The Art of Product Management. Video: The Art of Product Management. Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In the last decade as a product manager here in Silicon Valley I've learned an incredible number of important lessons on how to be better at this role.

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Invisible Engines

Product Bookshelf

To be successful, multisided platforms must bring at least two participants to their ecosystem, find the right price for both sides, and identify what incentives need to be present to attract each side. In pursuit of these goals, they have three key decisions to make: level of integration, pricing, and which features and functions to include. . Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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When Performance Is Measured By Results

svpg

NOTE: I was invited to write the foreword for Christina Wodke’s new book on OKR’s, Radical Focus , and I am sharing the foreword here. I was extremely fortunate to have started my career at Hewlett-Packard as an engineer during their heyday, when they were known as the industry’s most successful and enduring example of consistent innovation and execution.

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Step-by-step guide to acquire new customers for your new product

The Product Coalition

It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.

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Spring ProductCamps and Conferences; Upcoming Webcasts; New Posts on the SiriusDecisions Marketplace

Good Product Manager

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. Here’s a few that I’ll be participating in — make sure to let me know in advance if you’ll be attending or find me and introduce yourself in person. ProductCamp Austin (Saturday, February 13): I’ve been to ProductCamp Austin a few times and it’s always a great event — there’s still time

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Are You a Product Manager? Let’s Talk

Product Talk

Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data. It’s only then that we can develop meaningful products. For the past two years, product managers have been my customers.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Customer Churn and SaaS

Tyner Blain

Software as a Service is not a one and done transactional offering. A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). The other half is the rate of growth of that recurring revenue. Customer Churn is the loss of existing customers and the slope that makes growing a subscription business an uphill climb.

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A Faster Horse

Product Bookshelf

A Faster Horse follows the 2015 Mustang team from initial design to mass production. Directed by David Gelb ( Jiro Dreams of Sushi ), the film gives glimpses into all phases of product development with short interview clips from team members along with a history of the iconic car. This high intensity, high visibility project highlights all the challenges of a software product, but on a different stage.

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Improve Field Service Margins with Preventative and Proactive Support

TSIA

I recently co-presented a webinar with our longtime partner, ServiceMax , called, “ 5 ‘Can't Miss’ Mobility Tactics for 2016.” The response from attendees was so positive, I thought it was worth highlighting some of the content we covered in a blog post, especially in regards to preventative and proactive support. In fact, recent TSIA research has shown us that our members have been able to eliminate 37.3% of onsite visits through the use of proactive support!

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What are the major product management trends in 2016?

DISQO

We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Your survey data is flawed, and what to do about it

Product Beautiful

Science magazine just come out with a bombshell: senior researchers at SurveyMonkey have detected that as many as one in five surveys contain fraudulent data. And we’re not just talking about a handful of surveys, they analyzed over 1000 public data sets from multiple different surveys to reach this conclusion. “…Among 1008 surveys, their test flagged 17% as likely to contain a significant portion of fabricated data.

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1 Simple Way to Find out What is Important

I Wonder The Value

In a startup project, we have tons of things to do. When a problem comes up, we tend to think it’s urgent, it should be cared asap, especially when things are delayed. Then, we will think “if it’s important or not”. How do you find out if it’s really important? Last week, Seth Godin and Ben Carlson gave me a clear explanation about the difference between “urgent” and “importance” on their great post.

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A Day In the Life Of: Mo (Shlomo) Goltz, Senior Interaction Designer

UserTesting

Name: Mo (Shlomo) Goltz. Location: San Francisco. Official title: Senior Interaction Designer. Company: UserTesting. Tell us a bit about your background, and what you do for UserTesting now. I’ve studied graphic design, strategic design, and ethnography which informed my work … The post A Day In the Life Of: Mo (Shlomo) Goltz, Senior Interaction Designer appeared first on UserTesting Blog.

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Designing a platform business

Product Bookshelf

Successful platform design requires a focus on interactions, a clear set of incentives for producers and effective filters for consumers. Starting a platform business means solving the chicken-or-the-egg problem. All platforms grapple with jump-starting their communities and ensuring long-term value creation. Carefully designing and monitoring interactions to ensure benefit for both sides, participation, effective matching and curation, and measurable ways to build audiences over the long term a

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Behind the Research: Managed Services

TSIA

At TSIA, we provide technology and services businesses with the insights they need to grow, advance, and achieve their desired outcomes in our rapidly evolving industry. At the heart of this in-depth research are TSIA's research executives, who keep their fingers on the pulse of what's new and what's next in technology and services in order to deliver compelling content, best practices, and tools to our members.

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What are the major product management trends in 2016?

DISQO

We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.

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Relevance Trumps Usability

dscout People Nerds

One simple question reveals what matters most to new users.

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What are the major product management trends in 2016?

DISQO

We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Welcome New TSIA Members! February Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We’d like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

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Keeping the Customer Experience First

TSIA

More than ever before, the customer continues to be king in 2016. Along these lines, we would like to share some of the insights and highlights from a recent TSW session , “Why Customer Experience is Vital to Your Company's Success.” In this session, co-presented by Verint and Snap-on Tools, a leading global innovator, manufacturer, and marketer of tools, we discussed how the Snap-on Tools Customer Care Center uses Verint Speech Analytics to capture critical feedback from their c

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[Video] What Our Members Love Most About TSIA

TSIA

It’s almost Valentine’s Day, and to celebrate the spirit of love and appreciation, we wanted to share with you some of the kind words a few of our members had to say about TSIA. Watch this video to see how our research, benchmarking, world-class business frameworks, and thought leadership have helped hundreds of the industry’s leading companies overcome top challenges, improve their processes, and achieve their desired business outcomes.