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People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature. Depending on how pushy and persistent stakeholders are in support of their feature, you might be forced to eventually let it through. Once this happens, expectations are set. “My feature got into the product,” they think.
For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here. I’ll be blogging about both how I conduct the research and the trends and patterns that come out of it. One of the biggest challenges with qualitative research is capturing the overwhelming volume of data you collect throughout the process.
One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. Equally challenging but less talked about is how much this same challenge exists when transitioning from a product manager to a manager of product managers, ie. a product leader.
I recently was interviewed by Tim Chang , Managing Director of the Mayfield Fund at the Manifesto conference. We talked about growth, what I has learned from trying different tactics, and how to evaluate the success of growth initiatives. (By the way, SC Moatti , the co-producer of Manifesto, also a tech entrepreneur and ex-Facebook PM, is writing a book on the business mobile called Mobilized.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern product discovery. In this article, I’d like to describe the concept of a discovery sprint , and also introduce you to a new book that goes into depth on this technique. A discovery sprint is a one week time-box of product discovery work , designed to tackle at least one substantial problem or risk in your product's definition.
In a recent conversation I was surprised to learn a peculiar social effect that digital marketing generated in millennials. “Retargeting” in short, is a technology that allows online advertisements to “follow” Internet users according to their interests. For example, if Nancy visited an online e-commerce store looking for a pair of jogging shoes after she left the website and moved on to a news portal like Yahoo, she would see banners in Yahoo showing her advertisements of that particular pair o
In a recent conversation I was surprised to learn a peculiar social effect that digital marketing generated in millennials. “Retargeting” in short, is a technology that allows online advertisements to “follow” Internet users according to their interests. For example, if Nancy visited an online e-commerce store looking for a pair of jogging shoes after she left the website and moved on to a news portal like Yahoo, she would see banners in Yahoo showing her advertisements of that particular pair o
Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. Here’s a few that I’ll be participating in — make sure to let me know in advance if you’ll be attending or find me and introduce yourself in person. ProductCamp Austin (Saturday, February 13): I’ve been to ProductCamp Austin a few times and it’s always a great event — there’s still time
Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people. But now, I’m excited to make this an ongoing part of my work. After all, if I was working in a corporate product role, I’d be doing customer interviews on a regular basis, so why should it be any different as a consultant?
Slides: The Art of Product Management. Video: The Art of Product Management. Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In the last decade as a product manager here in Silicon Valley I've learned an incredible number of important lessons on how to be better at this role.
To be successful, multisided platforms must bring at least two participants to their ecosystem, find the right price for both sides, and identify what incentives need to be present to attract each side. In pursuit of these goals, they have three key decisions to make: level of integration, pricing, and which features and functions to include. . Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
NOTE: I was invited to write the foreword for Christina Wodke’s new book on OKR’s, Radical Focus , and I am sharing the foreword here. I was extremely fortunate to have started my career at Hewlett-Packard as an engineer during their heyday, when they were known as the industry’s most successful and enduring example of consistent innovation and execution.
It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.
Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. Here’s a few that I’ll be participating in — make sure to let me know in advance if you’ll be attending or find me and introduce yourself in person. ProductCamp Austin (Saturday, February 13): I’ve been to ProductCamp Austin a few times and it’s always a great event — there’s still time
Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data. It’s only then that we can develop meaningful products. For the past two years, product managers have been my customers.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Software as a Service is not a one and done transactional offering. A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). The other half is the rate of growth of that recurring revenue. Customer Churn is the loss of existing customers and the slope that makes growing a subscription business an uphill climb.
A Faster Horse follows the 2015 Mustang team from initial design to mass production. Directed by David Gelb ( Jiro Dreams of Sushi ), the film gives glimpses into all phases of product development with short interview clips from team members along with a history of the iconic car. This high intensity, high visibility project highlights all the challenges of a software product, but on a different stage.
I recently co-presented a webinar with our longtime partner, ServiceMax , called, “ 5 ‘Can't Miss’ Mobility Tactics for 2016.” The response from attendees was so positive, I thought it was worth highlighting some of the content we covered in a blog post, especially in regards to preventative and proactive support. In fact, recent TSIA research has shown us that our members have been able to eliminate 37.3% of onsite visits through the use of proactive support!
We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Science magazine just come out with a bombshell: senior researchers at SurveyMonkey have detected that as many as one in five surveys contain fraudulent data. And we’re not just talking about a handful of surveys, they analyzed over 1000 public data sets from multiple different surveys to reach this conclusion. “…Among 1008 surveys, their test flagged 17% as likely to contain a significant portion of fabricated data.
In a startup project, we have tons of things to do. When a problem comes up, we tend to think it’s urgent, it should be cared asap, especially when things are delayed. Then, we will think “if it’s important or not”. How do you find out if it’s really important? Last week, Seth Godin and Ben Carlson gave me a clear explanation about the difference between “urgent” and “importance” on their great post.
Name: Mo (Shlomo) Goltz. Location: San Francisco. Official title: Senior Interaction Designer. Company: UserTesting. Tell us a bit about your background, and what you do for UserTesting now. I’ve studied graphic design, strategic design, and ethnography which informed my work … The post A Day In the Life Of: Mo (Shlomo) Goltz, Senior Interaction Designer appeared first on UserTesting Blog.
Successful platform design requires a focus on interactions, a clear set of incentives for producers and effective filters for consumers. Starting a platform business means solving the chicken-or-the-egg problem. All platforms grapple with jump-starting their communities and ensuring long-term value creation. Carefully designing and monitoring interactions to ensure benefit for both sides, participation, effective matching and curation, and measurable ways to build audiences over the long term a
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
At TSIA, we provide technology and services businesses with the insights they need to grow, advance, and achieve their desired outcomes in our rapidly evolving industry. At the heart of this in-depth research are TSIA's research executives, who keep their fingers on the pulse of what's new and what's next in technology and services in order to deliver compelling content, best practices, and tools to our members.
We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.
We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from the most common challenges to the latest tools and technologies. Below are three findings, but you can download the full report here. Should product managers learn to code? Maybe. There has been much debate about the degree to which product managers need to be technically proficient.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We’d like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.
More than ever before, the customer continues to be king in 2016. Along these lines, we would like to share some of the insights and highlights from a recent TSW session , “Why Customer Experience is Vital to Your Company's Success.” In this session, co-presented by Verint and Snap-on Tools, a leading global innovator, manufacturer, and marketer of tools, we discussed how the Snap-on Tools Customer Care Center uses Verint Speech Analytics to capture critical feedback from their c
It’s almost Valentine’s Day, and to celebrate the spirit of love and appreciation, we wanted to share with you some of the kind words a few of our members had to say about TSIA. Watch this video to see how our research, benchmarking, world-class business frameworks, and thought leadership have helped hundreds of the industry’s leading companies overcome top challenges, improve their processes, and achieve their desired business outcomes.
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