BrainMates
JULY 6, 2020
Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. Here’s the six-step process we follow to measure the competition. How to undertake a competitor analysis. As Product Managers, having solid knowledge of our rivals and their activity in the marketplace helps us make better decisions during the strategic product planning phase.
Roman Pichler
JULY 7, 2020
What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team. Such a team owns an architecture building block, for example, a layer, a subsystem, or a collection of components or services, as figure 1 illustrates. Figure 1: Feature vs. Component Team.
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Nir Eyal
JULY 13, 2020
The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far.
Mind the Product
JULY 16, 2020
Product management is still a young discipline, and the methods that we use are evolving all the time. Currently in the product community, topics such as product discovery, theme-based roadmaps and outcomes vs outputs are all very much in vogue, and rightly so. These are all helping to move our craft forward, and enabling teams [.]. Read More. The post The Lost art of Backlog Management appeared first on Mind the Product.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Talk
JULY 8, 2020
The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of thinking.” John Dewey , How We Think. “Structure is complicated.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management University
JULY 23, 2020
Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.
Product Management Unpacked
JULY 9, 2020
Pendo’s chief product officer shares his take on product management leadership. “If software is leading the world, then product managers are the modern-day businessmen and women,” says Brian Crofts, Chief Product Officer (CPO) at Pendo. Pendo offers a platform of tools that allows product managers to make their products better —whether they are at the beginning of their product roadmap deciding what to build or want to validate the direction for how their product evolves.
Indicative
JULY 14, 2020
Data is known to be the world’s most valuable resource. But companies struggle to make use of the information they’re collecting. The challenge, according to Deloitte, Duke University, and the American Marketing Association is a lack of alignment between data and decision-making. For this reason, it can be challenging for an individual within an organization to make informed, in-the-moment judgment calls.
Userpilot
JULY 8, 2020
If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. If learning how to measure and improving your user activation is on your agenda – you’ve come to the right place.
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Mind the Product
JULY 10, 2020
An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team. Don’t be the aloof CEO of the product, but become a team player and get excited about your product – it will [.]. Read More. The post How Influential Leadership Builds Winning Products – Oluwatobi Otokiti appeared first on Mind the Product.
Product Management University
JULY 7, 2020
Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?
ProductCraft
JULY 9, 2020
What exactly does it mean to be “data-driven” in today’s product management world? Our colleagues at Pendo sought to answer this question by reaching out to product leaders at a variety of organizations. They asked them to describe their relationship with data, which metrics they considered most important, and the areas of their jobs that.
Imaginary Cloud - Design
JULY 2, 2020
As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. Sadly often, they answer: Don't Make Me Think or Design of Everyday Things. That’s the moment I know that my interlocutor knows very (very!
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Usersnap
JULY 9, 2020
Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. Ian Golding. A jigsaw puzzle is an extremely good analogy for the customer experience… you can only see the picture if you put the pieces together.
The Product Coalition
JULY 10, 2020
While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. But there are numerous differences that keep these two roles separate. As a Product Manager, you have very little authority.
Strategyzer
JULY 15, 2020
In most companies, incentives are tied to success (e.g. sales targets, revenue). But this approach does not work for innovation. In order to succeed at innovation, companies need to build a portfolio with a pipeline of projects and accept that most of these will fail before you find one that works. As such, in order to succeed you can't just incentives and reward the successful projects.
Userpilot
JULY 23, 2020
You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember – happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Basics of Product Management
JULY 10, 2020
Should product managers know how to code? (Yes/No) It can be any programming language, including SQL, Python, JavaScript, Ruby, etc. Yes No Submit. Let us know your opinion on whether product managers should know how to code. As soon as you hit “Submit” above, the results will be visible immediately. Thank you! Hypothesis Validation. Should product managers know how to code?
Intercom, Inc.
JULY 29, 2020
The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).
Lead on Purpose
JULY 27, 2020
Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal.
Product Management University
JULY 30, 2020
Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.
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Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
Alchemer Mobile
JULY 15, 2020
From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. In our recent 20-minute Q&A session with Senior Product Manager, Andy Ades, we discussed how Dunkin’ has embraced digital transformation during the coronavirus pandemic. ?
Mind the Product
JULY 3, 2020
Stephen Culligan shares an honest and humorous tale of a ‘failed’ attempt to take on SAFe as a consultant in a large enterprise company, and the lessons that came out of the experience. Despite setting and aligning clear product, business and technical goals, employing modern product discovery techniques, and defining the North Star, the project [.].
Product Management Unpacked
JULY 16, 2020
Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. It was on this day, 89 years ago that Procter & Gamble promotions executive Neil H. McElroy wrote a memorandum that gave birth to the field of Product Management. MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our f
Intercom, Inc.
JULY 2, 2020
This way of thinking about support is all about efficiency. If you can maximize your team’s productivity, you can help more customers at lower costs. And it makes sense: in order to be around to support your customers well into the future, you need a solid foundation for scale. . But obsessing over efficiency can mask what’s most important, and most rewarding, to support teams – actually helping customers.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
The Product Guy
JULY 2, 2020
Guest Post by: Alexander Berry (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Brad Popiolek]. Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? I think the most important skill that a product manager needs to master is the foundational skill of communication, it sounds simple but if you can master this skill then everything else seem
Product Management University
JULY 10, 2020
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Context is the key to creating business requirements that not only give design and development teams clear value targets, but can also be repurposed as knowledge transfer vehicles for marketing and sales.
Alchemer Mobile
JULY 30, 2020
Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked.
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