December, 2023

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“We Should All Be in Search of Impostor Syndrome.”

The Product Coalition

Impostor Syndrome is a myth — and businessman and “Diary of a CEO” podcast host Steven Bartlett alludes to reasons why. By Tremis Skeete for Product Coalition Something tells me that when it comes to pursuing success, Steven Bartlett has initiated a dialogue that’s worth real engagement. Steven seems to be someone whom after years of applying igenuity while overcoming adversity, and not shying away from experimentation, hard work and determination — he knows how to be successful in business and

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What does 2024 hold for product managers?

Mind the Product

If 2023 - broadly - has been a year of generative AI, layoffs and questions about the future of product management, what lies ahead in 2024? Read more » The post What does 2024 hold for product managers? appeared first on Mind the Product.

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Last-Minute Gifts for The Product Manager That Has Everything

The Product Manager

Give the product manager in your life the holiday season of their dreams with the gifts they'd never admit they want. The post Last-Minute Gifts for The Product Manager That Has Everything appeared first on The Product Manager.

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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. And this data can only come from effectively capturing and acting on insights measured through product analytics.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Customer Experience Management vs Customer Relationship Management

Userpilot

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? Read on to find out their key differences and how they work together to help grow your product. TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

More Trending

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The Future of UX Research is Brighter with AI

UserInterviews

Our panel on artificial intelligence technology in UX highlights many reasons researchers should be cautiously optimistic about this technology. Here are five.

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Selecting a Software Development Company in 2024

TechEmpower - Product Management

In 2023, there were approximately 26.3 million software developers worldwide. This vast pool of talent showcases a wide range of experience and portfolios, quality of work, and inquisitiveness. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go.

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GPT Needs UXR

dscout People Nerds

User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.

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Product Strategy and Product Discovery

Roman Pichler

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] Before I proceed, let me point out that I am neither

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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The product manager’s playbook for AI/ML integration

Mind the Product

Uncover strategic insights on how product managers can seamlessly integrate AI/ML into their products to stay ahead. Read more » The post The product manager’s playbook for AI/ML integration appeared first on Mind the Product.

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What I Wish I Knew Before Writing a Book

Melissa Perri

Since publishing my second book, Product Operations, in October, I’ve been reflecting on what I learned writing two business books and wanted to share those insights that I wish someone had shared with me before I started. Escaping the Build Trap has sold over 75,000 copies in 5 years, and my second book Product Operations came out just a few months ago.

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First-principles thinking

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. Don’t miss Lennybot ✨ (an AI chatbot trained on my newsletter posts, podcast interviews, and more) and my new Swag Store (great gifts for your favorite PMs, or yourself!).

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Alchemer Adds Workday, PeopleSoft, Marketo, and Dynamics 365 Always-On Workflow Initiators 

Alchemer Mobile

Listen to events from HRIS, CRM, marketing, and e-Commerce software systems to trigger surveys within context of your employee’s or customer’s experience By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing During December, we added to the library of Alchemer Workflow Initiators so that you can listen to events in even more systems your business runs on—such as CRMs, marketing automation, HRIS, and e-Commerce software—and automatically trigg

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Why A Customer Account Roadmap Is Beneficial & How To Create One

Product Management University

The word roadmap usually conjures up thoughts of a product roadmap for people in a technology product company. For customer success managers though, the intent of a customer account roadmap, while similar, is bit more surgical than a product roadmap when it comes to defining success and leading customers to it. Think of the customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard that simplifies everything for both the customer success manager

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Ask Teresa (and the Community): What Do You Do With Stakeholder Feature Requests?

Product Talk

Let’s say you’ve got a good thing going with continuous discovery. You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Everything is going great right up until one of your stakeholders , like your CEO, approaches your team with a shiny new idea.

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Strategic alignment in product – Martin Eriksson (Product Partner, EQT, Mind the Product)

Mind the Product

Join us for an insightful conversation with Martin Eriksson, EQT Product Partner and Co-founder of Mind the Product. Martin unveils The Decision Stack, a model to empower product teams in making more effective decisions. We dissect the five steps of this model, demonstrating the power of a defined vision, cohesive strategy, and an understanding of objectives, opportunities, and principles.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

“Purpose is not the sole pursuit of profits but the animating force for achieving them. Profits are in no way inconsistent with purpose — in fact, profits and purpose are inextricably linked.” — Larry Fink, CEO BlackRock Over my career, I’ve had many conversations about purpose and a similar number about value. Yet, those conversations rarely intersect despite being a perfect pair for a product.

Roadmap 124
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Congratulating the 2023 Amplitude Pioneer Award Winners

Amplitude

Check out the Amplitude Blog to learn about digital analytics, product strategy, and product-led growth from our experts. Read the latest tips and examples to bring power to your products.

Blog 122
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How to understand churn to save accounts and grow your revenue with Alchemer 

Alchemer Mobile

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. That’s just part of life and business. However, U.S. companies lose  $136.8 billion  or more each year to consumers switching that is completely avoidable.

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The Simple Way To Marry Company Strategy and Product Strategy

Product Management University

Here’s the easiest way to marry company strategy and product strategy. The first order of business is to make a clear distinction between your company’s financial goals and strategic goals. They’re often conflated. Financial goals are just that. While meeting those goals is critical to your organization’s success, financial goals themselves aren’t the same as strategic goals.

Strategy 130
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. One of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. – Tweet This As a quick reminder, your outcome should be something the product team is able to directly influence, but it also needs to connect to a business ou

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Image generation AI: A paradigm shift in creativity and governance

Mind the Product

AI image generation provides creators with new and exciting capabilities but also raises some profound ethical questions. We look for a way forward that will harness its immense possibilities while also ensuring safety, transparency and responsible governance. Read more » The post Image generation AI: A paradigm shift in creativity and governance appeared first on Mind the Product.

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Cross-Functional Collaboration: A Real-World Guide

The Product Coalition

Building effective teams with people from different disciplines can be challenging due to various circumstances. Let’s explore strategies for how we can tackle these challenges. In the product management discipline, cross-functional collaboration is more than a buzzword — it’s a critical strategy. It’s about gathering together professionals from different functions such as engineering, business, design, marketing, legal, and others.

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Failure

Lenny Rachitsky

Brought to you by Sendbird —The (all-in-one) communications API platform for mobile apps | Eppo —Run reliable, impactful experiments — In this special compilation episode, we delve into failure—an overlooked source of wisdom. From freezing onstage in front of thousands of people, to coworkers staging an intervention, to huge product investments that went to zero, we’ve pulled our favorite stories of failure from 100+ podcast episodes.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to reduce churn and grow revenue opportunities with better customer onboarding

Alchemer Mobile

Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue. With the ability to automate manual steps and customize the Alchemer Platform to fit your onboarding needs and business, you can collect the information you need to help cu

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Product Demos: How to Sell Solutions Versus Products

Product Management University

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. It’ll make differentiation easier and improve your sales win rates. In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

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Product in Practice: Creating Opportunities for Deliberate Practice at BBC Maestro

Product Talk

How often have you read a book or article and been inspired to take action on it? And how often have you actually taken action on it? Chances are there’s a big gap between how inspired you feel and which concrete actions you end up taking. If that’s the case for you, you’re not alone. Reading a book is (relatively) easy. Changing our behavior is much harder.