May, 2019

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User Attention: 10 Psychological Facts + 8 Tips to Help You Design Better UX

UX Studio

Our environment has become noisier than ever. People have to carefully select what they pay attention to in their overstimulated daily lives. As a business, you not only compete with other businesses but basically everything your audience pays attention to. How can you have their undivided attention? Can we even ethically drive people’s attention?

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Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently.

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Is programming a must for applying Data Science?

Piyanka Jain

Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ».

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Product Ethics

Roman Pichler

What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information. The latter comprises contributing to climate change by developing and providing the product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps.

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4 Keys to Empowering Your Product Team

Mind the Product

Empowerment. It’s a word that business leaders often use to fire up their teams. But in all likelihood it causes those teams to groan, and not just because it’s a management buzzword. So why does something that is supposed to be good go wrong? It goes something like this: The organization is growing and the leader wants to create some scale. Or a new leader comes in believing agile teams should be self-determining.

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Leadership styles for directing small teams

Lead on Purpose

Leadership differs depending on the size of the group you’re leading. For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them.

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Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work.

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Product Ethics

Roman Pichler

What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information. The latter comprises contributing to climate change by developing and providing the product.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort.

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Why opinions aren’t optional in content marketing

Intercom, Inc.

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. By next year the digital data created and copied – everything from iPhone snaps to the billions of hours of TV streamed by Netflix every month – is predicted to hit 44 trillion (44,000,000,000,000!) gigabytes per year. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “There is one simple strategy

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Product Management is Simple, but Very, Very Hard

Mind the Product

I didn’t have time to write a short letter, so I wrote a long one instead. Mark Twain. At its core Product Management is about making choices between countless possibilities to deliver value to the end user while meeting organisational goals and constraints. Simple huh? But not straightforward, nor easy to achieve. Indeed, this is the single most difficult feat in product management.

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old. Our company is too set in its ways.”. It’s easy to read about a continuous discovery habit and think, ‘That could never work for my team.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Three Stages of Product Management Maturity

Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

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Advice for Managers of Product Managers

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. (And maybe this is not unlike your everyday work life. So, please, feel free to make substitutions in this example for a Different Product.

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What’s up with the new website? Taking the first step toward a new brand

Intercom, Inc.

Seen the new look on the Intercom website today? We made an in-depth video to share our redesign process (scroll down), but for those who don’t have 18 minutes to spare, read on. Memorable brands create enduring connections with the people who interact with them. They do this by clearly articulating what they stand for. These days customers want to know not just what products and services a business can provide, but the mission that drives the company at its core, the promise it’s ma

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Designing for Public Needs in Participatory Ways by Bernise Ang

Mind the Product

Bernise Ang, Chief Alchemist at Zeroth Labs, spends her days looking across many disciplines in an attempt to tackle social challenges in an urban context. In this talk from #mtpcon Singapore, Bernise shared some stories from her work in social services to illustrate how product and design thinking can help to uncover opportunities, and the lessons her team learned along the way.

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Product Managers Discover That The Circular Is Not Going Away

The Accidental Product Manager

Paper based circulars are still important to retailers Image Credit: Pamela Machado. So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

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What is Product Leadership?

The Product Coalition

In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ».

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What is your next new product feature?

The Product Guy

Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. But where do we start? First let’s ask ourselves what we want to achieve. Which change in users’ behaviour do we want to drive? Which business outcomes are most important for us strategically?

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Tree Testing 101: A User Researcher’s Guide

Userzoom

So much more than playing ‘Wood You Rather?’ with a Red Maple. As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of tree testing! What is tree testing? Tree testing allows you to test the findability of content on a website or app by asking participants to find a specific piece of content from the information architec

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Actionable strategies for better user onboarding

Intercom, Inc.

There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them. You can growth hack the first one, but to build a great business, you need to invest in the second one. The key to solving the second funnel is onboarding. Great onboarding transforms new customers from fleeting visitors to lifelong power users.

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The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

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The Dumb Idea Paradox: Why great ideas often start out by sounding dumb.

Andrew Chen

Am I just getting old? When I encounter a new product idea for the first time, I find myself asking: Is this idea dumb? Or am I just getting old? Early on, there’s often not much to judge it on besides the idea. Sometimes the idea sounds either dumb or trivial. But over the years, I’ve started to not try to judge too much, especially when it’s early.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Our Top 6 Pieces of Career Wisdom for New Grads (and Everyone Else Too)

First Round Review

Graduation is an opportunity to reflect on your progress and recommit to your professional goals. In the spirit of graduation season, we gathered our best advice on how to design a fulfilling career — for new grads and seasoned operators alike.

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Onboarding Product Manager

The Product Guy

Guest Post by: Alin Baicoci (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. Changing a job can be a stressful occasion in in your working life. Why? It might be the case (like in my case) to have spent years as part of an organization, becoming an integrated part of its culture, making good friends at the office. Leaving your job means saying goodbye to these people, and to the teamwork and sense of collaboration you’ve developed during your time together.

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Meet the researchers! Rose Leitner & Becky Wright, Product User Experience Research

Userzoom

Welcome to a brand new series where we introduce you to the people behind UserZoom. You may assume that we’re either just a fully automated service floating around in the cloud, or that our sole employee is a giant orange owl. But no, actual people work here, and they not only ensure that our customers are getting the very best out of our user research software and services, but that the platform itself is as easy-to-use as possible.