October, 2021

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

[link]. The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. But when I was told that the backlog in question had over 40,000 items, I could see that there was an issue.

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Effective Meetings vs. Pointless Meetings

Product Management Today Submitted Articles

In the early days of a company’s growth, things are a lot simpler. You can rely more on "serendipity as a service" to keep projects and initiatives organized, and everyone has a decent idea of what people are prioritizing from week to week.

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What metrics are the most important for your product?

Intercom, Inc.

The SaaS industry is full of advice on the perfect product metrics to gauge your users’ activation, engagement, and interactions. But how do these concepts translate into real product improvements? If you don’t know exactly what questions you want answered, these product metrics leave you blinded by the very data you hoped would open your eyes. So how do you go from simply plugging your numbers into cookie cutter formulas to answering key questions about your product and business, and providing

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Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

Product Talk

There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In that post , she wrote: Opportunities are written as first-person statements like “I wish…” or “I need…” This means knowing who said these statements is a critical factor when prioritizing opportunities and evaluating potential solutions.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

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3 Common Mistakes When Starting Product Prioritization

The Product Coalition

Whilst it can be great to have 100’s of ideas a day it can be overwhelming when you realize it’s simply not possible to accomplish them all simultaneously. The same can be said for handling product backlog , feature requests and anything else you need to put together a great product. So what do you end up with? A huge list of things that need to be done, with no clear indicators of importance.

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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper hanger in corporate marketing creating brochures and prese

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Meet the Intercom team at Web Summit 2021!

Intercom, Inc.

We’re extremely excited to connect with the tech community – in person – at Web Summit in Lisbon from November 1st to 4th. This year’s event will be especially significant, as thousands of people from across the industry gather in person after so long in remote-working isolation. We can’t wait to see old friends and make new ones. The Intercom team is looking forward to showcasing our latest features and improvements to the world’s leading Business Messenger and powerful customer sup

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Tools of the Trade: A Look at Optimal Workshop’s Discovery Tech Stack

Product Talk

Continuous discovery is about changing your behavior. That’s why Teresa named her book Continuous Discovery Habits. You don’t just think your way into continuous discovery. Sure, it’s important to understand the underlying concepts. But the concepts don’t mean much if you’re not making real changes to the way you work—whether it’s how often you talk to customers , what you discuss in your conversations with them, or what you do with those findings.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Learn How Pilot Flying J Uses Apptentive Mobile Surveys and Fan Signals™

Alchemer Mobile

The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers. In order to connect with their most loyal customers in all geographies, they created a satisfaction mobile survey to ask which actions within the app brought customers the most value, segmented by using Fan Signals. “Having a way to speak to the people who are just massive fans really helps us on how we continue to build on that positive behavior and positiv

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SUNDAY REWIND: 6 Things a Product Manager Is Not

Mind the Product

Very often we talk about what a product manager should do, what they need to learn, and how they fit into their organisation, but we like this 2015 post from Simba Sagwete detailing six key things a product manager should NOT do. From being too technical or too involved in marketing to being a data [.] Read more » The post SUNDAY REWIND: 6 Things a Product Manager Is Not appeared first on Mind the Product.

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Great Product Managers Need to Say “No”. Alot. This is How They Do It

The Product Coalition

“Say no, more than you say yes.” Continue reading on Product Coalition ».

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The Biggest Reason You Need a Product Manager Farm Team

Product Management University

If you’re in a leadership role, here’s the biggest reason you need a product manager farm team. It comes down to whether you want your product management function to lead or be forever relegated to taking orders from customer-facing disciplines like sales and customer success. Here’s why a farm team is critically important in today’s product management landscape.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Building a sales team in a high-growth environment

Intercom, Inc.

Getting the team right is one of the hardest parts of scaling sales. Rapid growth means you need a large, high-performing team, and you need it right now. But no sales team can afford to grow without intention. Many leads’ first meaningful interaction with your business will be a conversation with a salesperson – you have to carefully consider what kind of experience you want that to be, and who will be delivering it.

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OKRs vs KPIs – Understanding Measurements for your SaaS Product

Userpilot

OKRs vs KPIs – the most recent darlings of the SaaS world. Everyone wants to use them, but a lot of people tend to confuse what they are for and how to actually implement them properly. How do they compare to metrics ? Are they the same thing? Let’s find out! To get you started in the right direction, let's look at what these two concepts are about, how and when to use them, and answer some common questions in a brief Q&A.

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So, You’ve Collected Customer Feedback – Now What?

Alchemer Mobile

What exactly are you supposed to do after you collect mobile customer feedback? And how do you use that data to inform business decisions? In this webinar , we took a deep dive into best practices and nuances of closed-loop mobile feedback. Learn from Christy Culp, Chief Customer Officer at Apptentive and Sina Yeganeh, Director for Product at Apptentive as they share their knowledge of two-way feedback and how to respond at scale. ?

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Advice from product leaders: Five ways product and design can collaborate effectively

Mind the Product

Here are five ways product and design can forge a strong partnership, as told by members of the product management and design team at Def Method. [.] Read more » The post Advice from product leaders: Five ways product and design can collaborate effectively appeared first on Mind the Product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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3 Simple Rules To Help Your Team Reach Peak Performance

The Product Coalition

Hint: It’s About Way More Than the Money! Continue reading on Product Coalition ».

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Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.” Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. The post Getting Over FOMO, the Fear of Missing Out appeared first on Nir and Far.

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Sharpen your support strategy with the new Conversational Support Funnel report

Intercom, Inc.

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. Last year we announced the Conversational Support Funnel – a powerful framework to help your support team to get ahead of known problems with proactive support , automatically answer simple, repetitive queries with self-serve support , and resolve complex issues with a human touch.

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37 Digital Tools for Running Business Experiments

Strategyzer

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself. So here are 9 experiments from Testing Business Ideas by David Bland and Alex Osterwalder, along with 37 digital tools to get you started.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

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How to lead your product – Part 1: Leadership and management

Mind the Product

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we'll delve into why product leaders should care about both. [.] Read more » The post How to lead your product – Part 1: Leadership and management appeared first on Mind the Product.

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The Enneagram for Product Managers

The Product Coalition

I’m a sucker for a good personality test. Who doesn’t love to nerd out about identifying strengths and weaknesses? And sure, there are a… Continue reading on Product Coalition ».

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B2B Product Manager October 2021

Product Management University

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Leandra Fishman on driving revenue through stronger customer relationships

Intercom, Inc.

?. Gone are the days of siloed customer operations , where sales lands a deal and hands it off to another team. The customer journey doesn’t end with a purchase, and if you’re not actively working to delight and retain your customers , sooner or later, you’ll have a leaky bucket on your hands. As our very own Chief Revenue Officer, Leandra Fishman , puts it, “sales is more fun when you get to tie in the satisfaction of a great support experience.” Leandra joined Intercom

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Is your company ready to innovate at scale?

Strategyzer

Every organization needs to reinvent itself to survive over the long term. Some are in a stronger position to do this than others. There are three areas you need to consider if you want to quickly assess your company. They are leadership support, organizational design and innovation practice.

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Watering Down SaaS ARR

Mironov Consulting

I see some software companies classifying multi-year development contracts as SaaS ARR. Here's why I don't think investors should be excited about that.