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Let’s face it: brainstorming has gotten a bad rap. And deservedly so. How many of us have been part of a “brainstorming meeting” that turned out to be a total waste of time? Too many people. A purposeless agenda. Meandering conversations that go nowhere. And no follow-up afterward. Sound familiar? In fact, doesn’t “brainstorming meeting” … Continue reading The Keys To Productive Brainstorming.
One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr , where he argues that "we need teams of missionaries, not teams of mercenaries.” This point captures so much, and gets right to the heart of the most important trait of strong leaders, strong organizations, and strong product teams. This is not hard to spot, either way.
Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement withi
For better or for worse I admit it - I am an addict. I am a addicted to making data driven decisions, with that out in the open, why I am I filled with fear of pending foolish decisions when presented with research from focus groups and surveys? The learnings from focus groups and surveys can be very valuable, it is the management decisions that follow which really scare me.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Whether you’re a traditional on-premise company looking for more top-line revenue, a cloud company looking to accelerate growth and profits, or a combination of both, growing customers should be your top priority. At our recent TSW conference, president and CEO of TSIA, J.B. Wood, introduced how to unlock new opportunities for revenue growth from within your existing customer base , and why it’s so important for the future health of your organization in his keynote presentation, R
Product management has only been in the spotlight for a short time but we’re already thinking about the future. More than 100 product managers and enthusiasts gathered at our office to hear from a dozen experts about what the future of product management has in store. Steven Haines, the author of The Product Manager’s Survival Guide , gave the keynote presentation of the night and was followed by a panel of enterprise product managers and then one of startup / SMB product managers.
Product management has only been in the spotlight for a short time but we’re already thinking about the future. More than 100 product managers and enthusiasts gathered at our office to hear from a dozen experts about what the future of product management has in store. Steven Haines, the author of The Product Manager’s Survival Guide , gave the keynote presentation of the night and was followed by a panel of enterprise product managers and then one of startup / SMB product managers.
Today, we’re excited to bring you feedly Login , a new way to add a dedicated feedly login to your feedly newsfeed. This means that you have the freedom to keep your newsfeed separate from your social logins, if you prefer to, and get even more control over your privacy. It is an optional feature : If you are happy with your existing login, you can ignore this post and continue to use your existing login without making any changes.
In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. This quickly gets into a very deep discussion of culture. You can think of this as the characteristics of a strong innovation culture, versus those of a strong execution culture.
Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement withi
New ideas are common place in product management to the extent product managers are often repeatedly saying “NO”. So when the embryonic idea is given a “YES” what should be next? Following a lean approach the typical cycle repeated is “Build, Measure, Learn”. This requires a MVP (Minimal Viable Product) or perhaps more accurately MVE (Minimal Viable Experiment) to test the hypothesis presented by the embryonic idea.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
You may have heard the saying “You hire people for their technical skills and fire them for their soft skills.” There are a number of variations of this quote, but all revolve around the issue of hard vs. soft skills. It’s fairly safe to say that meeting the expectations of today’s customer, whether B2B or B2C, requires robust hard and soft skills.
Product management has only been in the spotlight for a short time but we’re already thinking about the future. More than 100 product managers and enthusiasts gathered at our office to hear from a dozen experts about what the future of product management has in store. Steven Haines, the author of The Product Manager’s Survival Guide , gave the keynote presentation of the night and was followed by a panel of enterprise product managers and then one of startup / SMB product managers.
Being a great product manager is hard. Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs of both … The post The 11 Best Books for Product Managers appeared first on UserTesting Blog.
You have a great idea which might be your next big thing and your are excited. You want to build it, release it to the wild and watch the bucks rolls in. Unfortunately success is not normally that simple, the hard truth is your idea might not be that great. So we need a step after idea and before build - this is known as product discovery. The first step is to reframe your idea into one or more hypotheses, or to phrase it another way, the assumptions that must be true for your idea to be success
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
As the technology industry continues to shift its focus to customer outcomes, education services organizations need to transition from a delivery-intensive model to a content-intensive model. To support that strategy, education organizations will need to add some new capabilities to their repertoire.
As services eat products and software eats services, there are significant changes happening to success plays within the technology industry. The companies that will be the most successful are the ones who take an active role in supporting their customers as they grow their businesses. In fact, this was the topic of the opening keynote of our recent Technology Services World conference, presented by TSIA’s president and CEO, J.B.
Product management has only been in the spotlight for a short time but we’re already thinking about the future. More than 100 product managers and enthusiasts gathered at our office to hear from a dozen experts about what the future of product management has in store. Steven Haines, the author of The Product Manager’s Survival Guide , gave the keynote presentation of the night and was followed by a panel of enterprise product managers and then one of startup / SMB product managers.
The new tech mantra is all about delivering business outcomes to customers. It seems obvious, yet this has not been the traditional rallying cry within our industry. Instead, we’ve spent decades perfecting the model of matching product features and capabilities to customer tasks and processes. Certainly, this has benefited customers and suppliers alike, helping us achieve unprecedented levels of productivity and efficiency in managing core business functions.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Recurring revenues with existing customers have a natural tendency to decline. Like many XaaS executives, you may be asking, “What are the forces that create erosion and growth with subscription revenues?
Our largest Technology Services World conference is now complete, with 1,500 attendees and 100+ breakout sessions over three days at the ARIA Resort & Casino in Las Vegas. I presented two breakout sessions, and spent the majority of the remaining time in 30-minute one-on-one meetings, completing about 15 meetings with members and partners. In addition to those meetings, I had a few dozen conversations after sessions or in the EXPO.
At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We’d like to take the opportunity to welcome our newest members who joined in January, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.
Because of the rising cost of user acquisition on mobile apps, retaining users is more important than ever. The problem is that 80-90% of apps are deleted after being used once. If users don’t understand how to use your app, … The post A Guide to User Onboarding Techniques for Mobile Apps appeared first on UserTesting Blog.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Getting people to download your app is a challenge. And even if you do, getting users to come back a second time can be even harder. Research has shown that 20% of the time they download an app, use it … The post 3 Mobile UX Design Principles From Apps We Love appeared first on UserTesting Blog.
A friend of mine is in the process of re-designing his web app right now and he asked me this question: Question: Would you suggest I user test the prototype mockups now or perhaps once the engineers code it up? … The post Why You Should User Test Your Prototype Before Writing Any Code appeared first on UserTesting Blog.
New updates to UserTesting’s mobile app recorder just made it easier for anyone to get started running user tests on iOS apps. You can now find out how real users experience your app without integrating an SDK. What does the … The post iOS App Testing is Easier Than Ever: No SDK Integration, Updated Interface appeared first on UserTesting Blog.
Being a great product manager is hard. Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs of both … The post The 11 Best Books for Product Managers appeared first on UserTesting Blog.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Because of the rising cost of user acquisition on mobile apps, retaining users is more important than ever. The problem is that 80-90% of apps are deleted after being used once. If users don’t understand how to use your app, … The post A Guide to User Onboarding Techniques for Mobile Apps appeared first on UserTesting Blog.
Getting people to download your app is a challenge. And even if you do, getting users to come back a second time can be even harder. Research has shown that 20% of the time they download an app, use it … The post 3 Mobile UX Design Principles From Apps We Love appeared first on UserTesting Blog.
A friend of mine is in the process of re-designing his web app right now and he asked me this question: Question: Would you suggest I user test the prototype mockups now or perhaps once the engineers code it up? … The post Why You Should User Test Your Prototype Before Writing Any Code appeared first on UserTesting Blog.
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