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In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while. One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines.
Listen to the audio version of this article: [link] The Head of Product Role in a Nutshell A head of product manages a group of product people —individuals who look after one or more products and who may be called product managers or product owners. Depending on the company size and org structure, the role might also be referred to as Director of Product Management, VP Product, and Chief Product Officer.
“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. That’s not factually true, but that’s how it felt like. Bing’s AI helped to create this illustration of me Before product, I was a designer or an engineer, so most of the work happened in a collaboration between me and my computer.
(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. As with any new technology, there’s a maturation curve. Nevertheless, it’s always fun to think, dream and speculate about what AI and product management might or might not look like when it’s all grown up.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Getting a group together to generate ideas—an activity often referred to as “ brainstorming ”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. – Tweet This In the past, Teresa has written about the major reasons why traditional brainstorming doesn’t work : social loafing (people tend not to work as hard in a group setting), conformity (people are afraid to stand out with ideas that are too distinct
A Minimum Viable Product (MVP) is a powerful tool, but is often misinterpreted as the lowest quality thing you can build. Robert Schlaff explains how he's built MVPs that matter. Read more » The post How to build an MVP that matters appeared first on Mind the Product.
The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. To name just a few of these, perhaps meeting this quarter’s objective or creating the breakthrough of the future, perhaps the team building we want to do or having more personal flexibility, or what about process improvement or just getting the job done that is in front of us right now.
What is often a subconscious act can have unexpected implications on your research. Here’s how to use body language to everyone’s advantage.
Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The hard part is avoiding the trap of TELLING employers what the product (you) does versus SELLING its value. Here we are in the early part of 2023 and so many of my talented friends, former colleagues and customers have fallen victim to the mass layoffs in high tech.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
TLDR: In Motives to be Met , we learn what motivates our (ideal) customers to make a decision that helps us achieve our business and impact goals. This seems obvious, but it turns out many product people are wrong about what these motives are. I recently asked a PM what was driving people to trial his product, which is aimed at team leads to help them track performance on their teams.
In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company. Read more » The post A case study: The journey to becoming a product-led company appeared first on Mind the Product.
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The world of digital products is evolving quickly. Whether you’re trying to keep track of everything you learn about your customers during continuous discovery , keep tabs on the latest thought leadership and learnings from others in the industry, or keep on top of all the newest products on the market, you can quickly get overwhelmed. So how do you keep up?
Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 versions of the iOS and Android SDKs. These new features are the direct result of customer requests and are available immediately when you upgrade to iOS SDK 6.1 and Android SDK 6.0.4 We continue to
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
If you’re starting a new role in product at whatever level, it can sometimes be difficult to get started, especially if you’re chucked in the deep end. In this week’s podcast episode, we speak with Leah Tharin. She provides some insights on your first 90 days in a new product role and the best ways Read more » The post Your first 90 days in product – Leah Tharin on The Product Experience appeared first on Mind the Product.
How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. Our guest is Paul Ortchanian , a problem-solver by nature and founder of Bain Public. He has a great deal of experience that has helped him be well-rounded in product management.
Leading Strategically vs. Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. You’re no longer just the tactical laundry list manager. In this training seminar, you’ll learn how to lead your customers strategically to where they ultimately want to go with your products, quantify their success and continue delivering value with additional products and services.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Management Technology If you’re unfamiliar with software development, you may not have heard of Scrum. Scrum is an Agile methodology that can help teams work together more efficiently to develop products. Here’s how it works: Image Credits Scrum.org The Basics of Scrum Scrum is a framework for developing and sustaining complex products. The framework consists of Scrum teams, roles, events, artifacts, and rules.
NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more » The post The 9 ugliest truths about NPS in B2B appeared first on Mind the Product.
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
In today’s world, we are constantly bombarded with news and information from various sources, including social media, news outlets, and online platforms. While some of this information may be relevant and useful, a significant amount of it can be overwhelming and may not necessarily have an impact on our lives. This can lead to feelings […] The post News consumption: This framework will help you decide what to focus on and what to ignore appeared first on nextbigwhat.
I've always felt that product design was a creative endeavor and the work that most moves our industry forward stems from practitioners who could easily be described as artists. Given this, I've often wondered whether one of the best ways to improve our craft as product designers would be to immerse ourselves in the best practices of artists at large.
“The clearer and more focused our mind, the more effective and insightful our decision-making becomes. Mindfulness is a powerful tool for cultivating clarity, focus, and insight.” — Janice Marturano Picture yourself staring at an opportunity with negative thoughts streaming through your head like an endless Netflix series. You want to engage. Yet, your brain is telling you to run.
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