September, 2022

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How behavior analytics can help with your product path

Mind the Product

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here's how you can master this skill to aid your product path. [.] Read more » The post How behavior analytics can help with your product path appeared first on Mind the Product.

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Building the Digital Customer Journey

Gainsight

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale. Organizations felt their way toward a better understanding of their value, learning how to improve implementations and developing new solutions to serve customers as their businesses advanced. The process required a lot of hands-on attention, with new departments and customer success agents being added to meet evolving needs.

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Changing How You Solve Problems

svpg

By Jon Moore and Marty Cagan This is the second of a three-part sequence on defining transformation. Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory. They ship more new features than ever, yet they. The post Changing How You Solve Problems appeared first on Silicon Valley Product Group.

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Show your true innovative colours by Julia Shalet

Mind the Product

In this ProductTank Heidelberg talk Product Doctor's Managing Director Julia Shalet examines the attributes of an innovative product manager and looks at how to gauge whether you’re being innovative. [.] Read more » The post Show your true innovative colours by Julia Shalet appeared first on Mind the Product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more. Ready to get started? Let’s dive in!

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3 myths that get in the way of product adoption by Martina Lauchengo

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.] Read more » The post 3 myths that get in the way of product adoption by Martina Lauchengo appeared first on Mind the Product.

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Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey

Product Talk

For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what motivates me to launch new courses and refine our existing lineup. It’s what encouraged me to create a gathering place for our community of CDH practitioners.

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. The Model. An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing.

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The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. GPT-3 can create human-like text on demand, and DALL-E, a machine learning model that generates images from text prompts, has exploded in popularity on social media, answering the world’s most pressing questions such as, “what would Darth Vader look like ice fishing?

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Product Adoption Platforms: What Are They and Why You Should Care

Product Management Today Submitted Articles

Everything you need to know before purchasing a product adoption software and why self-serve is the best option for product-led, high-growth SaaS teams.

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The 9 Essential Tools Every Product Manager Needs

The Product Coalition

Tools. Oh, how we love them. A previous leader of mine always chided me for how much thought I put into which app/tools to use for which… Continue reading on Product Coalition ».

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The key to product-led growth – Noa Ganot on The Product Experience

Mind the Product

What are the most important factors when an organisation decides to adopt a product-led growth approach? On this weeks' podcast episode, we spoke with Executive Product Coach, Noa Ganot all about how to do this the right way and pitfalls to avoid. [.] Read more » The post The key to product-led growth – Noa Ganot on The Product Experience appeared first on Mind the Product.

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing).

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

It’s no secret that businesses today are feeling the financial squeeze. As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Luckily, we’ve launched a new guide to help you achieve just that. These times of change bring opportunities as well as challenges.

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Unpacking User Psychology: 15 Cognitive Biases That Can Impact Product Adoption

Product Management Today Submitted Articles

Understanding user psychology can give product teams great insights on how to best guide user experiences. Learn how these 15 cognitive biases can help you score high product adoption rates.

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Five Search Engine Optimization (SEO) Tools for Product Managers

The Product Coalition

Improve product awareness and your roadmap. No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. Fewer visitors to your site = fewer customers for your product.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Learnings from London: The secret sauce to hiring great product people by Kate Leto

Mind the Product

Today, we look back to the not-so-distant past of pre-pandemic times at #mtpcon London 2019. Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. [.] Read more » The post Learnings from London: The secret sauce to hiring great product people by Kate Leto appeared first on Mind the Product.

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Pledge To Customers

svpg

An Empowered Product Team’s Pledge To Customers As a company moves from sales-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with customers. Most of those changes are not directly visible to the customers, as they involve how product teams do their daily. The post Pledge To Customers appeared first on Silicon Valley Product Group.

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Before Becoming Product

The Product Guy

Product Managers can often start out stronger if they come from another field first. Watch and learn more from product management expert, Benny Reich.

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Intercom’s product principles: Building in small steps to deliver maximum customer value

Intercom, Inc.

Large changes are hard to understand, and harder to debug. At Intercom, we deliver complex changes in a series of small, controlled, easy-to-understand steps. Small changes are easier to build and faster to review, enabling us to deliver value to customers more quickly. This is the seventh post in a series exploring our product principles. Here, Aidan discusses our engineering principle “Build in small steps”.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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How to Effectively Gather User Feedback and Apply It to Product Development

Product Management Today Submitted Articles

Product experts from Chameleon and codecentric gathered in conversation to talk about the different ways of gathering user feedback as well as applying it. Here's a recap.

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How to Implement Caching Layers in Web3 Products

The Product Coalition

A web3 cache is a high-speed storage layer that stores a small subset of data instead of storing complete and permanent data in databases. This allows future requests for data to be processed faster than if they were kept in the primary storage location. The web3 products cache layer allows us to reuse previously retrieved and computed data. This layer stores data on fast-access hardware like RAM or in-memory, and it can also be used for correlation with a software component.

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Ethics and magic algorithms – MTP Hamburg Engage 2022

Mind the Product

At MTP Engage Hamburg 2022, there was a whole slot dedicated to the responsibility of a product manager, with two experts speaking on this pressing topic. Here you can see and read what Roisi Proven and Cennydd Bowles had to say. [.] Read more » The post Ethics and magic algorithms – MTP Hamburg Engage 2022 appeared first on Mind the Product.

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How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

First Round Review

Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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400: Product Mastery Now Community – with Chad McAllister

Product Innovation Educators

Three levers to create products customers love. I start episodes by saying, “ I’m so glad to be part of your journey towards product mastery so you can better develop products customers love.” Today I want to dig into that journey in detail. As a listener of this podcast, your journey in some way involves developing and managing products.

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Engineering principles: Shaping the solution and building in small steps

Intercom, Inc.

Our product principles are deeply embedded in Intercom’s culture. Over the years, they’ve helped us keep teams aligned, create products our customers love, and guide our decisions through every roadmap, every strategy meeting, and every onboarding. Recently, we started a blog series exploring the thought process behind each of our product principles, written by the people that know them the best – our R&D team.

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How Product Adoption Creates Recession-Proof SaaS Businesses

Product Management Today Submitted Articles

How do you make sure that your SaaS business lasts through recessions? The answer is product adoption. Let’s explore why and how product adoption can help you.

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