July, 2022

article thumbnail

How Products Shape Our Mindsets and Change Our Reality

Nir Eyal

When I first started using the Strava app, my weekly running mileage skyrocketed. Nothing had changed other than my perception of how much running was “enough.” Lots of people in my feed were clocking 40 to 60 miles a week, and suddenly my 20-mile weekly average seemed negligible. Here's how the products we use can shape our perception of reality and, as a result, change our actions and lives—all by leveraging the much-studied yet still mysterious power of mindsets.

87
article thumbnail

Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. However, many people worry that it’s more complicated than that. I get a lot of questions about B2B (business to business) vs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Should a Head of Product Do?

Roman Pichler

Listen to this article: [link]. The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1].

article thumbnail

Building a resilient system: Our journey to observability at Intercom

Intercom, Inc.

At Intercom we focus on customer experience above all – our service’s availability and performance is our top priority. That requires a strong culture of observability across our teams and systems. As a result, we invest a lot in the reliability of our application. But unpredictable failures are inevitable, and when they happen it’s humans that fix them.

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

The benefits of squad-led discovery — Jim Morris on The Product Experience

Mind the Product

How can product managers get more work done by doing less? On this weeks’ podcast, we spoke with Jim Morris, Founder of The Product Discovery Team about the benefits of having a team-led approach to research, and how that can be an effective way to collaborate effectively and improve your product over time. [.] Read more » The post The benefits of squad-led discovery — Jim Morris on The Product Experience appeared first on Mind the Product.

More Trending

article thumbnail

Time To Build

svpg

By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction, and have worked to bring down their spend. Some have a sizable war chest because. The post Time To Build appeared first on Silicon Valley Product Group.

Article 138
article thumbnail

Ask Teresa: How Do You Get Your First Product Job Without Experience?

Product Talk

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway? Landing your first or even your second job in product can be really tricky.

article thumbnail

Usability Testing Best Practices

UserInterviews

Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?

Testing 134
article thumbnail

Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Ever since the beginning, our mission has been to make internet business personal, and the podcast has played a big role in that. What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through custome

Download 215
article thumbnail

B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

article thumbnail

Launching new products inside big organisations – Hannah Gibson on The Product Experience

Mind the Product

What's it like launching new products within a big organisation like Ocado? In this week's podcast, Lily and Randy sat down with Hannah Gibson, Chief Product Officer at Ocado Technology to discuss her experiences in product management over the past 10 years at her organisation, and the key lessons learned from launching a new product inside a much bigger establishment. [.

article thumbnail

How Do You Know if You Are Building with or for Customers?

The Product Coalition

Product teams aren’t serving customers to the detriment of their work and the product; they collaborate with customers… Continue reading on Product Coalition ».

article thumbnail

“A Working Request Process Should End in YES” (aka Incompatible Worldviews)

Mironov Consulting

Apologizing in advance: I’m intentionally exaggerating the differences between two broad corporate groups: wildly oversimplified roles and attitudes and reward systems.  Each group does something irreplaceable. Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior.

article thumbnail

Introducing Mixpanel’s Company KPIs Dashboard Template

Mixpanel

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may not know exactly where to start. To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention, and growth metrics.

article thumbnail

Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

article thumbnail

A Product Manager’s Journey

The Product Guy

With a foundation in systems design to working at Google and beyond. Watch and learn more from product management expert, Amin Bashi.

article thumbnail

Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ).

article thumbnail

Finding your way in product management without a technical background

Mind the Product

Breaking into a product management career when you do not have a technical background can seem intimidating if not impossible. In this article, Ambre Josse dives into what is really behind the best way to embrace a product career if you do not have a technical background. [.] Read more » The post Finding your way in product management without a technical background appeared first on Mind the Product.

article thumbnail

How to Become a More Self Aware Product Manager: A Five Step Process

The Product Coalition

95% of people “think” they are self-aware, while only 10–15% genuinely are self-aware. Continue reading on Product Coalition ».

article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

Why People See Problems Where There Are None

Nir Eyal

Our baseline dissatisfaction is what motivates us, but we must harness it correctly. Do you often experience a strange malaise, that feeling of blah-ness you can’t quite explain? The good news is you’re not alone. You may be surprised to learn that, although people don’t often admit it, everyone’s default state is dissatisfaction; it’s how we evolved.

117
117
article thumbnail

Podcast Episode 1: Fandoms (w/ Dr. Paul Booth)

dscout People Nerds

Cinema and Media Studies professor Dr. Paul Booth dissects the differences between the “average consumer” and a fan, and what we can learn from studying fandoms.

111
111
article thumbnail

Dance of Product

The Product Guy

Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.

article thumbnail

Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

article thumbnail

The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

article thumbnail

Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.

Strategy 169
article thumbnail

The Evolution of E-commerce: Trends & Statistics in 2022

The Product Coalition

Let’s discover the evolution of e-commerce technology. The outbreak of the covid-19 pandemic has damaged market landscapes. It means fewer shoppers come to physical stores after the pandemic. Even businesses that never sell products through technology have faced the dilemma of either selling an online or closing business. This circumstance is leading to the emergence of e-commerce marketplaces.

article thumbnail

Keep track of innovations in digital banking

Roy Madden

Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks. This new Machine Learning model will help you: Track new trends and innovations across fintech Spot new investment opportunities Discover potential partners to work with.

Banking 110
article thumbnail

We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

Mixpanel

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys! If you aren’t familiar with the program, it helps startups find product-market fit faster by giving them up to $50,000 in free credits a year, worth up to 430 million monthly events—more than double the number offered by comparable p

article thumbnail

Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

article thumbnail

Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

article thumbnail

Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.

article thumbnail

Rethinking delivery with product ops in the age of product

Mind the Product

In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by Pendo, Christine Itwaru, Senior Director of Product Operations, and Rick Kadlac, Lead Product Operations Systems Manager, look at how to rethink delivery with product operations. [.] Read more » The post Rethinking delivery with product ops in the age of product appeared first on Mind the Product.