Mind the Product
MAY 17, 2023
Starting out a career in product can be difficult if you don’t know where to start, especially when no two paths are the same. How does one forge their own path and climb the ladder? Read more » The post Climbing the career ladder in product appeared first on Mind the Product.
Roman Pichler
MAY 3, 2023
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated.
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Product Talk
MAY 17, 2023
I’m hearing more and more about a very simple but challenging problem. It might sound familiar. You’re an individual contributor at your company. You picked up a copy of Continuous Discovery Habits and loved it. You want to start working this way. But how do you convince your teammates, your stakeholders , and your leaders? You’ve tried sharing the book.
The Product Coalition
MAY 9, 2023
To PLG, or not to PLG? There’s lots of writing about Product Led Growth (PLG). What is it exactly, what are the benefits, and how to get it right. Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? And I’ve heard many misconceptions about it. As a PLG founder myself (quick plug for tagbox.io), it wasn’t at all an obvious choice, and I was personally surprised by so many aspects of it over the past couple of years, I wanted to jump into t
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Userpilot
MAY 30, 2023
Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management University
MAY 24, 2023
If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer. The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand.
Product Innovation Educators
MAY 1, 2023
Using product ops to standardize product management processes Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest. He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.
UserInterviews
MAY 4, 2023
Love ‘em or hate ‘em, meetings are better with a well-prepped facilitator, clear agenda, and effective follow-up plan. Templates can help.
Dragonboat
MAY 10, 2023
As a product leader, you are responsible for the high-level product strategy of your organization. But how do you jump the chasm from good product leader to great product leader to ensure that your team wins long-term? That’s exactly what we asked 13 seasoned product executives in last summer’s Chief Product Officer Webinar Series. Follow […] The post Product Leadership: What Makes a Good Product Leader Great?
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Product Talk
MAY 3, 2023
I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However, they suggest that we can simply ask our customers about their willingness to pay.
Mind the Product
MAY 22, 2023
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more » The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.
The Product Coalition
MAY 22, 2023
In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted.
dscout People Nerds
MAY 23, 2023
Look no further: This deep dive has how-tos, best practices, and prime advice on key approaches to user research.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Mixpanel
MAY 2, 2023
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. There are two reasons why. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). That makes it important to use the same analytics tool.
UserInterviews
MAY 3, 2023
Design better usability tests with these 40+ templates for usability testing plans, data analysis, and reporting.
Product Talk
MAY 10, 2023
For many product teams , continuous discovery is a brand-new way of working. It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions.
Mind the Product
MAY 1, 2023
This deep dive guest post written by Senior Global Product Manager, Jin Hu, delves into the opportunities that lie ahead for product managers with the arrival of ChatGPT and other advances in AI. Read more » The post Deep dive: Revolutionising product management with ChatGPT appeared first on Mind the Product.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
The Product Coalition
MAY 11, 2023
Goal-Question-Metrics (GQMs): A Holistic Alternative to Objectives and Key Results (OKRs) GQM’s approach is to ask wide-ranging questions about a Goal. This makes it more holistic and complete than OKRs or at least, a way to select higher impact Key Results. GQM Use in Ancient Times On a recent product requirements document, I laid out measures of success using an old favorite: Goal-Question-Metric (GQM).
Product Management University
MAY 11, 2023
Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! In this book, you’ll learn the importance of top-down customer discovery, the definition of THE BIG WHY, and how both help you consistently uncover opportunities for quantifiable strategic value across the board.
dscout People Nerds
MAY 3, 2023
Sometimes asking about statistical significance isn’t the right question. Here’s when to know if you’re on track.
Mixpanel
MAY 2, 2023
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year ago, we were in the middle of a sprint to increase paid customers when we hit a speed bump. Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Product Innovation Educators
MAY 8, 2023
Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For the last 36 years, each year the Outstanding Corporate Innovator award is provided by PDMA to an organization that excels in innovation. At the time of this recording, the last winner was Hershey, and I was at their award ceremony. There were boxes of Hershey chocolate treats for everyone.
Mind the Product
MAY 30, 2023
In this week's podcast, we had a conversation with Assaph Mehr, a product leader and coach, who shared insights into the analogy of transitioning from a feature factory to a garden. Join us to learn how to adopt a gardener's mindset as a product manager, inviting people in, creating new attractions, and ensuring the consistent quality of your garden for your customers throughout the year.
The Product Coalition
MAY 2, 2023
Harnessing the Power of Artificial Intelligence to Revolutionize Product Management and Deliver Unparalleled User Experiences Continue reading on Product Coalition »
freshtrax
MAY 19, 2023
“This year, our theme is Global Expansion!” Have you ever heard this phrase? Many Japanese companies have long set their sights on global expansion as a mid- to long-term goal. However, not many of these companies have actually been able to develop a realistic plan – let alone put it into action. Why is this? Well, there are several barriers that stand in the way of companies that seek to expand their business to the global market.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
dscout People Nerds
MAY 31, 2023
Instead of prioritizing one-off requests, bring multiple departments together with a workshop designed for long-term impact.
Mixpanel
MAY 12, 2023
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. But with so many data sources, channels, and tools, how can you ensure that you’re making the right decisions? Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth.
UserInterviews
MAY 24, 2023
The senior maverick of Wired gives expert advice on turning failure into success, battling your own biases, and prototyping your own life.
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