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Listen to this article: [link]. Inspiring. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.
In this article, we’ll explore the product management best practices that turn into pitfalls in our culture of burnout, plus how we can better engage these skills to sustain our careers. [.] Read more » The post Burnout in product teams appeared first on Mind the Product.
So, you want to be a product manager? You better make yourself comfortable with uncertainty. Watch and learn more from product management expert, Tanya Koshy.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement? Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.
Trends influencing the future of leadership – for product managers. Today we are talking about what product managers should know about the future of leadership. By the nature of the role, product managers are leaders, as they must influence others, and many product managers will be in senior leadership roles in the future. Consequently, we should be looking at what it takes to be an effective leader now and in the future.
How do you set your business up for consistent, continuous growth? It’s the million dollar question that businesses face every day. To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic.
Since January 2020, Fintech has seen a 337% increase in active users. We spoke with Deepika Adusumilli, Senior Vice President, Product Management at King to hear more about what it's like to have a product role in this fast-growing sector. [.] Read more » The post Building products in Fintech – Deepika Adusumilli on The Product Experience appeared first on Mind the Product.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention. As a result, they produced extreme year-over-year gains.
What product managers need to know about value-based pricing. Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele, who has spent his 25+ year career in software products, with much of that time as a pricing specialist. He is the Managing Partner at Software Pricing Partners, which focuses on helping software companies develop better pricing strategies.
Intercom was born out of a simple idea – to make internet business personal. And ever since that first release over 10 years ago, we’ve stayed true to that mission. But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Delivering products is about high-performing teams building the right things and building them right. To get that right, the discovery phase is a critical part of bringing a new product or feature to market. Read on for three tips on making the discovery phase a success. [.] Read more » The post 3 tips for a more successful discovery phase appeared first on Mind the Product.
Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.).
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Special Episode From the 2020 Summit. This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. The Summit brought together 24 experts who spoke on topics for product managers and product VPs. Many of the topics are truly timeless and this speaker, Keith Hawk, impressed the Product VPs who attended with his sales and organizational leadership experience.
We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. If you weren’t, you’re probably wondering what you missed – read on to discover the biggest highlights from New at Intercom.
As a product manager when you put so much effort into creating a product roadmap, seeing it fail due to common mistakes can be heartbreaking. Let’s go through the common pitfalls which you can avoid while creating a product roadmap to ensure it is going to serve the intended purpose. [.] Read more » The post Mistakes to avoid while creating a product roadmap appeared first on Mind the Product.
Most of our tools and processes around product/feature prioritization are heads-down analytical: RICE, opportunity trees, Kano, weighted 16-column spreadsheets, WSJF, Eisenhower, whatever. Our (hidden) assumption is that choosing the objectively best work is hard, but getting organizational buy-in is not so hard. That once we have a brilliant answer, we can walk internal stakeholders through our logic and they will agree – bowing to our superior tools and intellect and data.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. What many don’t realize is that customer retention can be largely managed with a few simple improvements to their app’s customer experience.
Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? What would that balance look like? Given that we have finite engineering and product resources, what is the path forward?” Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers.
What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. Helping us learn about this is Karthik Suresh. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.
We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we'll delve into the advantages and disadvantages of both. [.] Read more » The post The advantages of declarative user stories appeared first on Mind the Product.
To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.
The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?” In 2021, 93% of all consumers who were prompted by a Love Dialog responded “Yes” or “No” rather than closing out of the prompt.
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