April, 2018

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How Much Time Should You Spend in Product Discovery?

Product Talk

I get asked all the time, “How much time should we spend in discovery ?”. I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time. Second, it implies that there is an answer that is true in all situations. There isn’t. You need to do enough discovery to mitigate unacceptable risk.

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Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model.

Messaging 225
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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite…. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting. Every project surrounding the improvement or creation of a product or feature will look different. Good Product Managers know how to evaluate where they are, then choose the right tools and processes to act.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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What Great Product Manages Do (EVERY DAY!)

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What are some items that great product managers do every day? To me, the difference between a good Product Manager and a great Product Manager is a shift from an output to an outcome mindset. Great Product Managers focus on the end goal and challenge their assumptions every day.

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A new dawn for the business messenger

Intercom, Inc.

Today is a big day for our customers. We’re releasing the biggest ever update to our Messenger. We’ve completely rethought how a messenger designed for business should work. And it goes way beyond chat. With over 500 million conversations every month, we’ve long known that our Messenger provides a personal, mutually beneficial experience for both our customers and their customers.

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Jordan Bergtraum: An Expert Product Manager’s Journey

The Product Guy

How someone became a product manager is just one of those oft discussed and fascinating origin stories of many product people.

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Implementing Product Processes in Organizations that Don’t Like ‘Em

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Michael Robinson, lead a conversation around “Product Processes”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Lean AI & Clarifai!

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Lean AI w/ Guest Expert, Chris Butler , and debated Featured Product, Clarifai … And, also, thank you to our awesome sponsors who make everything possible…

Events 246
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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Product Manager: To be Ken Norton for a Day

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > Whose shoes would you like to walk in for a day? Why? I would love to spend a day in Ken Norton’s shoes. I love the way he promotes Product Management, but I also love the idea of his job- helping startups with their products. Google Ventures gets to invest and work with some of the most exciting companies in the world.

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Product Manager: Transitioning from Startup to Enterprise

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Stuart Moore, lead a conversation around “Transitioning Environments from Startup to Enterprise for a Product Manager”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guide

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Getting into Product Management

The Product Guy

There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

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Fostering Moments of Epiphany

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What excites you about your current products? I have big plans for my online school, Product Institute. We validated the core curriculum and have used it to train over 700 product managers around the world in the last 10 months. Now we’re expanding to other courses, and trying to create a product that goes beyond just online lessons by building competency in Product Management.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Challenge’s with Today’s Product Management Tools

The Product Guy

Alisa Warshawski provides an expert product manager’s perspective on the challenges to overcome with today’s product management tools.

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Is Wagile really that evil?

The Product Guy

Guest Post by: Furqan Hameed (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Michael Robinson]. Challenge. It is easier to implement scrum at an earlier stage of an organization where it is just beginning to scale. The same cannot be said about large and complex enterprises. With passage of time it becomes more and more challenging to make the transition from traditional waterfall method to agile practices.

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Wagile Product Development – Being Agile with Waterfall Clients

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Jessica Fredican, lead a conversation around “Wagile”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

Agile 225
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10 core principles for starting up

Intercom, Inc.

There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding. You need to know who your real competitors are. You need to understand the four forces.

Startups 223
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest?

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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Nir Eyal on designing healthy habits – and the psychology behind them

Intercom, Inc.

The most successful products aren’t always the ones that win. Often, it’s the products that are first to mind. The products that create habits. Some habits, however, are much healthier than others, so what’s the secret to designing healthy patterns of behavior? As author Nir Eyal has learned, it requires a rigorous commitment to ethics – and empathetically questioning even your best intentions.

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All walk and no talk? How to grow your product’s voice

Intercom, Inc.

The way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.