The “And” in Business for Business (B4B): Enabling a Successful Transition to an Outcome-Based Services Model
TSIA
APRIL 25, 2014
Field and support organizations are challenged today to replace traditional service offerings, whereby technical services are provided for a fixed price, to new models where technical services revenues are earned by delivering positive customer outcomes. The most challenging problem is a short-term financial one. As the operating models transition, the service organization finds itself unable to deliver short-term financial commitments, as well as generate the investment dollars needed to enable
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