Pragmatic Marketing
JULY 31, 2009
“The product shall.”. Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. For some reason, the verb shall be “shall”—not “should” or “will” or “must” or “it’d be neat if.” Maybe it goes all the way back to the Ten Commandments: You Shall Honor Thy Father and Mother; You Shall Not Murder; You Shall Not Steal.
All About Product Management
JULY 1, 2009
I wrote a blog post about an agile product management frame work that I had put together in order to give guidelines to the product team and help improve the quality and accuracy of the information on the product roadmap, backlog and release plans. The blog post dealt mainly with the creation of the roadmap. The presentation below gives a high level view of the other elements of the framework.
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SidsAvenue
JULY 31, 2009
Traffic has become an integral part of everybody of us very much like the Sun, the day and night. New flyovers are proposed and inaugurated almost every month. Still the traffic vows do not seem to be reducing any significantly. I wonder if only constructing new flyovers, making some roads one way, adding traffic signal at every junction will reduce the issue.
Pragmatic Marketing
JULY 31, 2009
Product management is an interesting career. We don’t code; we’re not necessarily engineers. And yet, we must communicate with and understand our development team. Our products are built under the guiding hand of technology experts. Imagine their work as a cloud—they take input from our companies, do something, and we get new product to sell. Product managers hover really close to that development cloud, and sometimes we feel like we’re actually in it!
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Pragmatic Marketing
JULY 13, 2009
Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn't possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company's longer-term goals as well as short-term development needs.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Pragmatic Marketing
JULY 12, 2009
Sometimes it seems that agile development is an end run around effective product planning and market analysis. It also can undermine product positioning and roadmapping. Yet the benefits of a more responsive and productive product development team are too significant to ignore. Learn how the Splunk product management team is automating the Pragmatic Marketing Framework to feed continuous market-driven priorities into an agile development process, and then leveraging this automation for continuou
Pragmatic Marketing
JULY 8, 2009
Watch Five Common Challenges for Product Managers in Agile Teams. Download the Webinar. Download the Webinar. Download from iTunes. Download the Slides. Get Notified of Webinars.
Pragmatic Marketing
JULY 1, 2009
How would you like to ship something every week? Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market.
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