December, 2022

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What Is Product Experience & Why Does It Matter?

Product Management University

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Product experience takes into account how your product delivers ideal customer outcomes and the manner in which it eliminates obstacles.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link]. The Need for Guidance and the Lack of Transactional Power. Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

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Defining Product Outcomes: The 8 Most Common Mistakes You Should Avoid

Product Talk

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript. Teresa Torres: Hi, I’m Teresa Torres. Hope Gurion: And I’m Hope Gurion.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Hypothesis-driven product management

Mind the Product

In this guest post, Saikiran Chandha, CEO and founder of SciSpace provides an overview of hypothesis-design testing and why it is quintessential to building new product features. [.] Read more » The post Hypothesis-driven product management appeared first on Mind the Product.

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Stop Asking Asking Customers What They They Want, Instead Ask What They Do

The Product Coalition

Ask them what they do, when they do what they do, what challenges are they running to, and how are they solving those challenges today. One of the biggest challenges that business owners or product managers (PM) face is figuring out what their customers want. Too often, we ask customers what they want, instead of asking what they do. Instead of asking customers what they want, ask them what they do.

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Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

Mind the Product

Lately it feels like no matter where you look, there’s always someone talking about Product Ops. But few people are asking: Does it actually need to exist? Antonia Landi, Product Operations Leader dives deep into this emerging role. [.] Read more » The post Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function appeared first on Mind the Product.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! Bookmark this page for next year’s insanity (and to remind yourself not to get down when your app store ratings look a little less-than-happy in the winter months).

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Intercom on Product: How ChatGPT changed everything

Intercom, Inc.

In a recent episode, our Director of Machine Learning, Fergal Reid , shed some light on the latest breakthroughs in neural network technology. We chatted about DALL-E, GPT-3, and if the hype surrounding AI is just that or if there was something to it. He told us things were starting to scale. And just like that, we’re at it again. ChatGPT , OpenAI’s prototype artificial intelligence chatbot, launched last week and it has been making the rounds in the halls of the internet, inspiring amazed react

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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4 Mental Traps That Kill Productivity

Nir Eyal

Productivity has many enemies: too many meetings, external triggers like interruptions from coworkers, whether virtual or in person, and multitasking the wrong way, to name a few. But more often than not, it’s mental traps that trip us up. The post 4 Mental Traps That Kill Productivity appeared first on Nir and Far.

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The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. As usual, this issue is chock-full of best practices that keep current customers paying and new buyers coming!

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15 Ways To Ask Why Without Asking Why

The Product Coalition

How to indirectly but effectively get the answers you need Continue reading on Product Coalition ».

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Dear product stakeholder, please show me some love

Mind the Product

In this adapted excerpt from his recent book Sweet Stakeholder Love: Powerful Insights and Tactics to Deal with Stakeholder Issues Better and Achieve More Success at Work Sigi Osagie discusses stakeholder management. [.] Read more » The post Dear product stakeholder, please show me some love appeared first on Mind the Product.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this. But there are tons of KPIs to choose from.

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How do customers want to talk to businesses? Our new survey reveals what you need to know

Intercom, Inc.

We’re fast approaching a new year, with major changes in customer support trends and customer expectations. So what does “good customer support” look like for 2023? We conducted a major survey to find out what people want and expect from customer service, and made some fascinating discoveries. Our latest study contacted 1,000 US customers across generations, to learn more about what they want and expect from businesses as we enter 2023.

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Product vs. Policy

svpg

Most people today know that when we refer to “product” we mean that in a very holistic sense. It’s not just the code. It’s not just the user interface. It’s not just the app. It is meant to reflect the full customer experience. Online and offline. Customer facing and customer enabling. That said, I don’t. The post Product vs. Policy appeared first on Silicon Valley Product Group.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Both represent different needs of the same organization.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. Explore the article below for more. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. It is altering the global operation of various industries, including the food industry.

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The role of a product manager — Marty Cagan on The Product Experience – Part 2 of 2

Mind the Product

What does a product manager actually do? And what role do they have to play in tech ethics, delivery management, and coaching? This week we go straight back into our conversation with Marty Cagan to find all of the answers by the godfather of product. Okay enough chatting, let's dive straight back in. [.] Read more » The post The role of a product manager — Marty Cagan on The Product Experience – Part 2 of 2 appeared first on Mind the Product.

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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this. But there are tons of KPIs to choose from.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Our mission – the change we want to create – is to make internet business personal. Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. This is the ninth post in a series exploring our product principles.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Are you applying biases to your product work? Here’s how to self-evaluate

Mixpanel

Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments and attitudes that lead to erroneous conclusions. Here are five questions you can ask yourself that will materially increase your ability to mitigate the effects of your own biases in data-informed product development.

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Investing in Internal Documentation: A Brick-by-Brick Guide for Startups

First Round Review

David Nunez, an early hire at Stripe and Uber, shares his step-by-step playbook for establishing good internal documentation habits at your startup. He unpacks his tested tactics for creating a culture of documentation, setting the quality bar and keeping things organized.

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How To Handle High Pressure in Product Management: A Practical Guide

The Product Coalition

I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere. All you can ever do is make the best decision in light of available information. If you need new information, work out what you can and can’t reasonably acquire.

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The cargo-cult in product management

Mind the Product

In this guest post, Product Manager, Arfan Ismail, explains why what has worked in one company—even if it worked spectacularly well—may not necessarily work in another one, and employs an example from World War II to help illustrate his point. [.] Read more » The post The cargo-cult in product management appeared first on Mind the Product.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.

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2022 on Inside Intercom

Intercom, Inc.

Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds.

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10 Best Practices to Creating Powerful Sign-up Forms

AB Tasty

Sign-up forms are where business happens, but even the smallest mistake in designing your forms can have huge consequences on your conversions. Here, we cover 10 best practices to designing powerful sign-up forms that convert.

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