December, 2021

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Building a product manifesto

Mind the Product

As the discipline of product management matures, there is often talk in the product management community about a product manifesto — a set of aspirational principles that guide us. Here is Paul Rehmet's take on what it should say. [.] Read more » The post Building a product manifesto appeared first on Mind the Product.

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Four Frameworks to Help You Define Product Metrics

The Product Coalition

You can find numerous articles out there that will rattle off a list of “essential e-commerce metrics” however the problem with these are… Continue reading on Product Coalition ».

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Four Product Success Factors

Roman Pichler

Listen to this article: [link]. The Four Factors Explained. To achieve lasting success, a product must fulfil the following four conditions. First, it has to address a specific need that a group of people have. Second, it has to be feasible to develop it. Third, it has to generate sufficient business benefits to justify developing it. Fourth, it must not cause any harm to its users, the wider society, and the planet.

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The Business Impact of Customer Experience

Alchemer Mobile

“Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords, let’s get down to what really matters: Understanding how customer experience impacts the bottom line. In this piece, we’re diving into what providing a stand-out customer experience (CX) really means and explaining how it translates into revenue. Customer acquisition.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why Product Managers Are So Important

Product Management Unpacked

“Crossing the Chasm” author on how user-experience design has driven product management from product-focused development to fostering customer engagement. There was a time not so long ago that Silicon Valley tech companies were developing systems management computer products – financial, transaction, and customer relationship management systems, for instance, and the products “would get adopted and bought,” says famed author and tech startup guru Geoffrey Moore, who wrote the best-selling book,

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The 3 indicators of an outcome-driven product organisation

Mind the Product

These days, everyone wants to work in an outcome-driven product organization. Here, Becky Flint shares some of the main signs that an organization is actually outcome-driven. [.] Read more » The post The 3 indicators of an outcome-driven product organisation appeared first on Mind the Product.

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2021 on Inside Intercom

Intercom, Inc.

Another year draws to a close, and there won’t be many people sorry to leave this one behind us. From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. It has often felt like a year we’d rather forget, even if it turns out to be a year we’ll long remember. And yet, here at Intercom, we have been determined to make the most of these difficult times.

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How to Create Product Key Performance Indicators (KPIs)

The Product Coalition

Best way to create meaningful KPIs to measure success Continue reading on Product Coalition ».

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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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A Primer on Network Effects From Andrew Chen's The Cold Start Problem

Sachin Rekhi

In Silicon Valley, we are all familiar with the concept of network effects, which describes what happens when products get more valuable as more people use them. We experience these effects everyday when we use products like Uber, where the more drivers who join, the shorter your wait times; Slack, where the more team members that join, the quicker it is to communicate with more of your colleagues; and Airbnb, where the more travelers that join, the better the listing reviews.

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Why Design Thinking Matters

Product Management Unpacked

How product managers can identify the right customer problems to solve. Perhaps Albert Einstein summed up successful product management best when he said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”. Product management, at its heart, is about managing a process that develops solutions to problems.

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10 product content highlights from 2021

Mind the Product

We've published a lot of great content from the community this year but which have you enjoyed the most? Find out in the countdown of our top posts, pods, toolkits, and videos that really struck a chord in 2021. [.] Read more » The post 10 product content highlights from 2021 appeared first on Mind the Product.

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Revealed: How supply chain issues are affecting customers and support teams this holiday season

Intercom, Inc.

Worried about supply chain issues messing with your holiday shopping plans? You’re not alone. Today, we’re unveiling the results of a new study that explores the impact that the global supply chain crisis is having on holiday shoppers and customer support teams. Our Holiday Shopping Experience Report, based on a survey of 1,000 U.S. consumers and 500 customer service workers, found that customer expectations are higher than ever – and these increased pressures have led more than half of st

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Product in the Boardroom

The Product Coalition

5 steps to enable your board to govern a product-led organisation. Continue reading on Product Coalition ».

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The Ultimate Guide to Closed-loop Feedback

Alchemer Mobile

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too. In our latest guide, The Ultimate Guide to Closed-loop Feedback , learn the best practices, tools, tips, and actionable ways you can incorporate closed-loop feedback into you

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The One Big Flaw With Data Driven Product Decisions

Product Management University

That fact that we’re even discussing data driven product decisions is a monumental leap for the product management profession. What features do customers use most & why? Which features do customers struggle to use and why? How quickly are new features being adopted? What are the most popular features customers request? How much time do users spend in my product?

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The Corporate Playbooks Used to Combat Organizational Trauma (And Why They're Not Enough)

dscout People Nerds

Design professionals report on organizational trauma—and the inadequate ways their org address It.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Thinking big, working small by John Cutler

Mind the Product

As product managers, we're required to think big and be agile. In this #mtpcon London+EMEA session, sponsored by Amplitude, Product Evangelist and Coach John Cutler, explains how to balance these two competing viewpoints. [.] Read more » The post Thinking big, working small by John Cutler appeared first on Mind the Product.

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Introducing Intercom’s European data hosting

Intercom, Inc.

Technology makes every company a global company, and our focus on data security means Intercom customers all over the world can experience the full benefit of Intercom – no matter where they’re geographically located. . Ten years ago, we built the initial Intercom infrastructure in AWS’ us-east-1 data center in North Virginia, USA. From there, we’ve helped thousands of businesses to connect and build better, trust-based relationships with their customers.

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Product Management Can’t Overcome A Lack of Strategy

The Product Coalition

Strategy before everything. Before structure, before process, and before product. Continue reading on Product Coalition ».

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Easily follow websites that don’t have RSS feeds

Roy Madden

New Feature. No RSS? No problem. You can now build your own feeds in Feedly for websites without RSS. You already follow your favorite blogs, news sites, research journals, and more in Feedly. But when you come upon a site without an RSS option, what do you do? Manually opening separate tabs and remembering to check the RSS-less sites can get tedious and confusing.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product Coaching and “Show, Don’t Tell”

Mironov Consulting

I sometimes find product management teams composed entirely of first-timers, where not a single person has any previous experience as a product manager. This presents a fundamental challenge: how do we train or skill up a whole product team from scratch?

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22 startup principles to scale your company in 2022

NextBigWhat

There’s no formula for dealing with hard things. Hard things are hard because no one’s figured them out yet. Don’t get stuck on a single approach. Find smart people and collect the best ideas… Test them out. 22 startup principles to scale your company in 2022: 1) The obstacle is the way Every hard problem you solve is a moat that others will shrink from.

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Product strategy for beginners — Part 1

Mind the Product

Product strategy is both a fascinating and fashionable subject among digital product leaders. In this article, you will learn about a process to get productive with product strategy and understand why starting is difficult. [.] Read more » The post Product strategy for beginners — Part 1 appeared first on Mind the Product.

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Intercom presents Engineer Chats

Intercom, Inc.

Over the years, we’ve covered a lot of ground on our podcasts. Every week, we give you an insight into the world of product management, design, support and marketing with Inside Intercom; explore how leaders of the industry are using CX to grow their businesses with Scale ; and show you the world of Intercom co-founder Des Traynor and Intercom SVP of Product, Paul Adams, as they share their latest thoughts on how to build great products.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Your Mobile Acquisition Strategy Impacts Your Technology Choices

The Product Coalition

In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially new users. In some cases, development and technology choices may even stop you from using certain acquisition channels. So, now you need to understand upfront how you can expect to acquire users.

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How the Ancient Greeks Beat Distraction

Nir Eyal

Distractions seem ubiquitous today, but they’ve always been a part of human life, even going back to Greek mythology. Here’s how to resist them. The post How the Ancient Greeks Beat Distraction appeared first on Nir and Far.

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We’re In A Product Candidate’s Job Market

Mironov Consulting

Every CPO/VP Product I talk with is in a battle for product talent. so we're in a “candidate" job market rather than a “hiring company” job market. What are some do's and don'ts for product managers and first line product directors looking for their next adventure in this market?

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