Product Talk
AUGUST 18, 2021
Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery in contrast with product delivery.
Product Management Today Submitted Articles
AUGUST 11, 2021
Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this.
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Roman Pichler
AUGUST 17, 2021
Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years. Say I wanted to create a product that helps people become more aware of what and how much they eat.
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about. And even when we’re at home, we are often looking at our phones while watching TV, cooking dinner, working out, etc. Chances are, you’re reading this on your phone right now.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Intercom, Inc.
AUGUST 11, 2021
Here at Intercom, we believe in shipping as quickly as possible. . It breathes life into your engineering team, and teams across the company, as customer issues and requests are resolved quickly and efficiently. But here’s the caveat: you can’t just ship fast, you have to make sure your team is equipped to ship safely. . Why do we ship fast? We’ve always shipped to learn at Intercom.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Talk
AUGUST 4, 2021
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.
The Product Coalition
AUGUST 23, 2021
When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ».
Product Management University
AUGUST 30, 2021
Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can’t think of a single one. On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles. 5 Reasons for Product Manager Job Rotation. 1. Product Managers Are Starting Their Careers in a Huge Deficit.
Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. 1.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Intercom, Inc.
AUGUST 10, 2021
Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. ( Your brand ? your logo , for example.) Rather, it’s a system of interconnected elements that represent how your company looks, feels, and acts, and which combine to create a consistent, recognizable, unified personality.
Mind the Product
AUGUST 3, 2021
Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between. She joins us on the podcast to talk about what she’s learned along the way, including: Working in different cultures and industries, Influencing executives, [.] Read more » The post Challenges in product – Merissa Silk appeared first on Mind the Product.
The Product Guy
AUGUST 22, 2021
Sometimes it is just too early for product management. Watch and learn more from product management expert, Benny Reich.
The Product Coalition
AUGUST 3, 2021
Busting Complexity For Product Managers Photo by Pavel Neznanov on Unsplash The days of the Colored Markers and huge whiteboards are long gone. I realized after lockdown that long meetings carrying intensive discussion were a luxury. It's a new era of short calls and packed schedules. Every meeting is expected to start with an agenda and end with Next Steps.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Strategyzer
AUGUST 12, 2021
As part of our “What makes a good innovation coach?” webinar , Aya Caldwell (Executive Director for Digital Product at Novartis) shared with us three areas of focus she's constantly working on with her teams to create the right conditions for innovation success.
Alchemer Mobile
AUGUST 17, 2021
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. We found that with Apptentive, the Dunkin’ team is able to quickly create meaningful product changes, deploy important communication to customers, and consistently keep a pulse on customer sentiment.
Intercom, Inc.
AUGUST 4, 2021
Preparing to interview for a new job is challenging. It takes time, energy, and foresight to anticipate what you might be asked. And if you’re like me, you’re probably left wondering afterwards if you said the right things or shared the right examples. . When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can.
Mind the Product
AUGUST 19, 2021
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced [.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Product Management Today Submitted Articles
AUGUST 11, 2021
‘Product’ is not just the final product we ship to the customer (the WHAT), but also the way we ship that to the customer (the HOW).
The Product Coalition
AUGUST 10, 2021
Conversion rate optimization (CRO) is key to any marketers hoping to improve their website’s performance and marketing campaigns… Continue reading on Product Coalition ».
Nir Eyal
AUGUST 8, 2021
You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day. If we have so many hours to play with every day, why […] The post How to Escape the Vicious Cycle of Distraction appeared first on Nir and Far.
Alchemer Mobile
AUGUST 26, 2021
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. In-app feedback is also immediate, so you get insight into what’s happening in real-time.
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Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
Intercom, Inc.
AUGUST 18, 2021
There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity). But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading
Mind the Product
AUGUST 18, 2021
Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution. But while that might sound amazing, it’s a challenge to draw lines when product managers have been so used [.] Read more » The post Meet your new best friend: Product ops appeared first on Mind the Product.
First Round Review
AUGUST 17, 2021
Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.
The Product Coalition
AUGUST 4, 2021
Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. A Product Discovery for a new feature will likely run a little differently to a Product Discovery for an entirely new venture.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Nir Eyal
AUGUST 22, 2021
You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up. We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far.
Alchemer Mobile
AUGUST 10, 2021
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. To understand specific hurdles people working in product face, we surveyed 500 product managers and asked them to weigh in on their biggest challenges.
Intercom, Inc.
AUGUST 26, 2021
This month marks the 10th anniversary of Intercom. A decade ago, a small group of friends — our co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee — realized that the impersonal, transactional way of doing online business just wasn’t cutting it for customers anymore. Intercom was born out of a desire to make internet business personal.
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