February, 2021

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As Product Management Goes, So Goes the Rest of the Organization

Product Management University

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. Here’s a stab at what many would consider the ideal product management discipline (B2B).

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You Can’t be Lean Unless You’re Agile

Mind the Product

I see so much talk and confusion over what’s Lean and what’s Agile. The two terms can get used interchangeably, so much so that in some places they’re blended into one term, simply Lean-Agile (thanks again, SAFe ??). However in order to do our jobs effectively we need to be able to separate these two. [.]. Read More. The post You Can’t be Lean Unless You’re Agile appeared first on Mind the Product.

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Why There’s No Single “Right” Way to Do Discovery: Part 1

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this first conversation in the series, we discussed three guiding principles of continuous discovery: building a collaborative decision-making model with the product trio, externalizing your thinking, and focusing on outcomes.

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more.

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How to Break Into Product Management

The Product Coalition

Breaking into Product Management is not easy. The competition is high, and most roles require you to have 2–3 years of experience before… Continue reading on Product Coalition ».

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Why You Should Have a Customer-Centric Goal for Product Adoption

Mind the Product

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up [.]. Read More. The post Why You Should Have a Customer-Centric Goal for Product Adoption appeared first on Mind the Product.

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Breaking Down the Product and Engineering Wall: A Catalyst for Product Success

UserVoice

While there are many reasons to unite your product and engineering teams, shipping better software faster is among the most compelling of the bunch. At UserVoice, we found that the separation of our product and engineering teams led to finger-pointing. Engineers would grumble “I don’t understand why we’re building this, it doesn’t make sense,” while the product managers would see what the.

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Announcing powerful new Intercom reporting features: conversation topics and custom reports

Intercom, Inc.

Today, businesses are having more conversations with customers than ever before, thanks to the rise of business messengers. And it’s certainly easier than ever for a customer to start a conversation and get support. So businesses should know more about their customers than ever before, right? They should be able to use all this extra information to offer a more personal, tailored customer experience and effective support, surely?

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. When it comes time to launch, however, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app.

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How Agile Has Changed Product Management

Roman Pichler

Listen to this article: [link]. Once Upon a Time in Waterfall Land. Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 to 1). Putting together the list was harder than I thought. I wanted to keep the list short and focused enough that it was digestible and usable as fast as possible, also broad enough to cover the key ideas the tea

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Lean Product Management by Itamar Gilad

Mind the Product

In this talk to ProductTank Cardiff product management coach and one-time Google product manager Itamar Gilad looks at how to deal with uncertainty through lean product management. Itamar starts with a story from his former company Google and how it has dealt with social networking over the years. Google had a social networking service called [.]. Read More.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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Product backlog keeping you up at night? Throw it away.

UserVoice

What would you say if I told you that your product backlog is hindering your product and engineering teams from building the software your customers actually want? What if I said that by eliminating your backlog entirely and beginning each development cycle with a blank page you will reap tremendous benefits? It turns out, the majority of the time and energy spent in your backlog is wasteful and a.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. We hesitate to say anything such as, “Things will likely be back to normal,” because things never will truly go back to “normal.” The phrase “new normal” is overused, but it’s honest.

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SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Product Management University

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately impacts your product, marketing and sales investment priorities.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. These are my lessons learned on making ‘agile’?—?including Scrum as a framework?—?work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

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Building Accessible Products – Jonathan Hassell on The Product Experience

Mind the Product

Accessibility is one of those things that we all know we should do, but are rarely confident that we’ve done it well. To get over that hump, we talked with Prof Jonathan Hassell about how and when to embed and test for accessibility (or a11y!), when you can skip it, and how to convince stakeholders [.]. Read More. The post Building Accessible Products – Jonathan Hassell on The Product Experience appeared first on Mind the Product.

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The Ultimate Guide to Liars and Lying: Everyone Falls Into These 4 Types

Nir Eyal

The post The Ultimate Guide to Liars and Lying: Everyone Falls Into These 4 Types appeared first on Nir and Far.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. At least, that’s Annette Franz ‘ s two cents on the matter. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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The State of User Research 2021 Report

UserInterviews

The third annual State of User Research report uncovers trends in UXR methods, tools, salaries, and remote work. Includes data from 525 user researchers in 44 countries.

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Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

Why do smart product teams often build products with mediocre or no impact? Often, the answer is found in the discipline with which a product team measures the product. . Choosing your metrics: metrics categories. When selecting your metrics, you’ll want to consider a few different categories. These categories cover multiple granularities and perspectives that will help you make rigorous product decisions.

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Is the Calm App as Calming as it Claims to Be?

The Product Coalition

The health and wellness industry has surpassed the $5 trillion mark. The spending in the wellness category will continue to grow given the rising popularity of the trend among the millennials. Calm was featured as the #1 meditation app in the world and Apple’s app of the year in 2017. The calm app promises to help users sleep better, boost confidence and reduce stress and anxiety.

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Goals For Alignment, Not Bonuses

Mind the Product

Goals are important. They can give us a sense of purpose and direction. They aid us in prioritizing where we spend our time. They can empower teams and individuals. They can align us to achieve our most ambitious dreams. Goals can also divide us, be divisive and see people incentivized with conflicting goals and self-serving with individuals fighting [.].

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Making Self-Care Tactical — Why You Should Focus on Boundaries, Not Just Bubble Baths

First Round Review

Therapist Jessmina Archbold (publicly known as Minaa B.) shares her detailed guide to deeper self-care work, pushing back against common myths, offering up tactical advice and making the case for focusing on boundaries.

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Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

The Cool Planet Group CEO has had a fascinating career to date, having started and sold three businesses for over three-quarters of a billion dollars before he was forty – including Inspired Gaming and The Cloud. But his current venture is more personal to him, and is he says born out of a motivation to create something that would make a positive impact on the world, rather than just make money.

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Hypocrites: How to Survive in a World that’s Full of Them

Nir Eyal

The post Hypocrites: How to Survive in a World that’s Full of Them appeared first on Nir and Far.

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