December, 2020

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Remote Working: No Longer New, Just Normal

Mind the Product

In 2019, remote working was something many of us dreamt of, some of us had already sampled it, and a few of us simply had no interest in doing it at all. Now, at the end of 2020, we’ve all spent most of the year honing our home-working style and in this post, we’re recapping [.]. Read More. The post Remote Working: No Longer New, Just Normal appeared first on Mind the Product.

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An Introductory Guide to Portfolio Product Management (PPM)

ProductCraft

Over the last two decades, we’ve observed a puzzling paradox: Great product managers exist at both market-leading and market-losing companies. So what else does it take to build a high-performing product organization that propels companies up and away? What’s the secret sauce beyond having the best talent and great product strategy? The answer lies in.

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Tactfully rejecting feature requests

The Product Coalition

Master the art of communicating a “positive no” Continue reading on Product Coalition ».

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OKRs in Product Management

Roman Pichler

OKRs in a Nutshell. OKRs are a method for setting and tracking goals. An objective describes what is to be achieved. The key results state how we accomplish the objective. Let’s say, for example, that the objective is to “increase engagement.” The key results might then be “simplify user journey A” and “enhance feature alpha.”. OKRs can be used to create cascading goals—goals that are systematically linked.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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Revive Your Product Roadmap

Alchemer Mobile

2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?). Digital transformation is back to most companies’ top investment channels, remote product management is the future of work, and there is more marketplace need for product managers than ever before—hooray? Your product team has responded to dizzying marketplace and business changes while planning for what may come in the years ahead.

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All These Worlds Are Yours by Cennydd Bowles

Mind the Product

In this November 2020 #mtpcon Digital keynote, Cennydd Bowles, Designer and Author of Future Ethics, highlighted how, as an industry, we will not survive the 21st century with the over-quantified methods of the 20th and must prioritise ethical practice as a fundamental part of the product process. Watch the video to see his talk in full. [.]. Read More.

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Why Storytelling Skills For Product Management & Product Marketing Are Essential

Product Management University

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. That mask is usually in the form of technical product jargon and/or a lot of superlatives (best-in-class, intelligent, actionable, optimized, etc.).

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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. Videos have become the most popular and preferred type of content on almost all online platforms. From news feeds to social media and magazines, we like to watch videos everywhere since they transfer information faster and more effectively.

Marketing 179
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A Comprehensive Guide to Accessible User Research: Part 1 – Project Planning

dscout People Nerds

Researchers often want to include people with access needs in their studies but don’t know where to begin. This 3 part series covers the various considerations for adapting your practice to include people with disabilities.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers. You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020.

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What we learned from Scale in 2020

Intercom, Inc.

This year, we launched Scale , a new content strand focusing on how industry leaders are propelling their companies forward by keeping their customers front and center. . When we created Scale, we had no idea what the year would hold in store; we simply knew that investing in long-term customer relationships was the key to success. As it happens, 2020 has only reinforced this, by highlighting again and again the importance of strong customer relationships as the structural foundation on which so

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The Complete Guide to Building MVPs

Mind the Product

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this [.]. Read More. The post The Complete Guide to Building MVPs appeared first on Mind the Product.

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B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and professionally.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How To Partner With Technology Suppliers

The Product Coalition

Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. A partnership is a long term relationship that creates material value for both parties. They typically have large contract sizes, relate to business critical capabilities and require exec level sponsorship.

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4 Innovative Business Pivots In The Age Of The Pandemic

Strategyzer

2020 has been an incredibly challenging year on a multitude of fronts and, like many of us, businesses all over the world have struggled to stay afloat. The covid-19 pandemic has accelerated and magnified shifts in the business world, creating a radically different setting for businesses to operate in. While these challenges have proved to be too great for many businesses, the pandemic related constraints have also spurred a great deal of innovation, with many businesses using these constraints

Strategy 144
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4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

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Help desk metrics: Elevate your customer support with the right insights

Intercom, Inc.

Modern customers expect quick, personal, and effective service. To provide this, you must understand how your customer experience stacks up against these expectations. This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team?

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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MVP or EVP: Which is the Best Option for Your Startup?

Mind the Product

What’s the one dream every budding entrepreneur has? To become a million-dollar startup-unicorn like Amazon, Uber, Instagram. But the road to success isn’t that easy. Roadblocks like increasing competition, time constraints, market saturation, changing trends, evolving technologies, and limited funds make the destination look farther away. Meanwhile, the mounting pressure of being out-competed keeps pulling you [.].

Startups 189
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Fresh Off IPO, Upstart’s CEO Shares Why the Startup Isn’t a Typical Success Story

First Round Review

Upstart was founded by three individuals who barely knew each other, was forced to make a company-saving pivot, and flew under the radar in Silicon Valley for the past 8 years — but this once-scrappy startup just went public. CEO Dave Girouard sketches out the story of how Upstart got built, detailing all of the bumpy starts and lucky breaks along the winding journey to IPO.

Startups 140
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How To Pitch Your Minimum Viable Product

The Product Coalition

When it comes to fundraising, it all starts with an idea. The reality is that startups are never rarely unique?—?most likely there are a bunch of people who are doing exactly the same. So, ‘just the idea’ isn’t what makes investors open their wallets?—?even if you came up with something absolutely amazing. Purrweb will tell you a cool way to attract investors.

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Product Management in 2021: Skills That Will Matter

NextBigWhat

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. But then, Covid happened and everything we knew or believed in about building great businesses went through its own transformation. 2021 is going to be a crucial year for makers. Two tailwinds of significance: Economy, hopefully, will be bouncing back.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Everything You Need to Know About the Apple App Store Connect Holiday Shutdown

Alchemer Mobile

‘Tis the season for the 2020 App Store Connect holiday shutdown. Every year, Apple implements a code freeze on all mobile apps where no new app submissions or app update submissions will be processed. When is the App Store Connect holiday shutdown? Apple’s 2020 holiday shutdown schedule will begin December 23rd and run through December 27th. Why does the Apple App Store enforce a holiday code freeze?

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Intercom’s 2020 people pivot

Intercom, Inc.

Throughout this year on the podcast, we’ve talked to people from various companies about how they’ve met the challenges posed by the events 2020. We’ve heard from product leaders, e-commerce leaders, and customer support leaders about high volumes, new working practices, and remote launches. Of course, companies have had to suddenly reimagine not just how they deliver for customers, but also how they operate behind the scenes.

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The 10 Product Talks You Should Have Watched in 2020

Mind the Product

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the [.]. Read More. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.

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How This 5X Founder Creates an Internal Culture With a “Crazy Focus” on Storytelling

First Round Review

As David Cancel puts it, they are “obsessed with story internally” at Drift. From the inspiration they’ve taken from the screenplay writing world, to how storytelling training is part of their onboarding, we dig deep into how he created this culture as the CEO.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Experimental Design For Product Testing?—?Important Concepts and Considerations

The Product Coalition

Experimental Design For Product Testing?—?Important Concepts and Considerations From time to time, we come up with ideas and speculate about how they might play out in reality. Take, for instance, a food scientist who believes that a new flavour enhancer could improve consumer demand, or a pharmaceutical company that have developed a medication which they believe could relieve high-blood pressure.

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Our CEO’s Take on Making Data More Accessible for Product Teams

Indicative

During a recent digital Fireside Chat, Indicative CEO Jeremy Levy talked with Product School CEO Carlos Gonzalez de Villaumbrosia about: The career journey that led him to start Indicative. His experience building a product for product people. The future for people building digital experiences. And more. You can watch the full fireside chat on LinkedIn , or read on below for highlights from the conversation.

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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. As someone who has written a lot of this content, I certainly have a bias when I say it’s all amazing and valuable. However, I’ll let our data speak for itself.