Sequent Learning

DECEMBER 10, 2019

As a sponsor of Product Management Today , Revulytics welcomed Steven Haines into their webinar series. In this blog post, Revulytics has highlighted some of the insights from Steven’s webinar, “Walk A Mile In Your Customer’s Shoes” We encourage you to watch the full on-demand webinar for even more details. In this webinar, Steven Haines, founder and CEO of Sequent Learning Networks and author of The Product Manager’s Survival Guide , draws on extensive product leaders

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Webinar User Testing Weak Development Team Research Software 52

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy.

Technical Review 172

Technical Review Product Strategy Strategy Workshop 172

ProductCraft

DECEMBER 27, 2019

What differentiates a mediocre product manager from a great product manager? Is it technical acumen? Superior planning and roadmapping skills? The answer may (or may not) surprise you. What separates a decent PM from a great one is their ability to empathize with the customer. Even if a PM is aware of this fact on. Read more » The post The Three Cs of Putting the Customer First appeared first on ProductCraft by Pendo.

User Testing 81

User Testing Customer Feedback Differentiation Roadmap 81

Folding Burritos

DECEMBER 4, 2019

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form. Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

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Customer Experience Research Software Product Research User Testing 585

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

UserVoice

DECEMBER 26, 2019

While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects.

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Product Manager Product Management Management Management 306

Userzoom

DECEMBER 18, 2019

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests. The main reason why usability tests are important is to find out the effectiveness of the design and to evaluate the ease-of-use of a product.

User Testing 83

User Testing Product Research Testing Research Software 83

BrainMates

DECEMBER 2, 2019

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Simple example: think of a major car manufacturer like Toyota.

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Positioning User Testing User Friction Data Visualization 64

The Product Coalition

DECEMBER 22, 2019

Photo: Shutterstock/Ducks Very often decision making is a complex and complicated process, especially if a Product Leader does not only sustain existing functionalities but also develop and roll out new ones. There are many factors that affect a decision on a solution of a problem or fulfilment of a need. Those factors should be taken into consideration while the decision is made.

Customer Experience 79

Customer Experience Vision Reporting Tools Education 79

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

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Onboarding KPIs Framework Product Research User Testing 281

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Testing

Strategyzer

DECEMBER 3, 2019

When you are working on a new business idea, you may be confident that you are on the right path. However, each building block of your business model and value proposition represents an area of risk that needs to be tested: Customer segments, key resources, channels, value propositions, revenues and costs. In order to run good experiments to test our business ideas we need to formulate strong hypotheses that are testable, precise and discrete.

User Testing 86

User Testing Testing Customer Experience 86

Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. Engineering). Not surprisingly, the general answer is “it depends ” on lots of factors. But worth recapping some of the choices and their implications. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Mind the Product

DECEMBER 6, 2019

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles. If we want to build greater emotional intelligence into our product teams, then we need to design our hiring processes to look for it.

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Weak Development Team Reporting Tools Product Research Research Software 197

Product Talk

DECEMBER 11, 2019

Hi there, Product Talk readers! It’s me, Melissa. I’m Teresa’s blog editor. I mostly work behind the scenes here, polishing and proofreading posts prior to publication. But every once in a while, I’ll contribute a post like this one. Here at Product Talk, we’re excited about showcasing what good product management looks like. That’s why we recently launched the Product in Practice series , where we’re highlighting excellent work that different product teams are doing.

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Research Software Product Research User Testing Data Visualization 166

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

ProductCraft

DECEMBER 12, 2019

Last Saturday, like seemingly every Saturday this fall, I started some yard work. This time I expected to be on the roof for at least three hours. So I knew that music would be required. And that email needed monitoring. And that a friend may call. And that college football was at full tilt. I. Read more » The post Why Companies in a Multi-Screen Era Must Embrace the Unknown appeared first on ProductCraft by Pendo.

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Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Manager 109

Product Manager Product Management Weak Development Team Management 109

Userzoom

DECEMBER 17, 2019

Getting stakeholder buy-in for user research can be like talking to a brick wall, except the brick wall isn’t just ignoring you, it’s telling your colleagues you don’t know what you’re talking about, sends texts from their phone while you’re trying to explain something, accuses you of inventing the term “UX” and is somehow in charge of how much money you have on a daily basis.

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User Testing Research Software Product Research Customer Feedback 122

The Product Coalition

DECEMBER 22, 2019

Product management framework for making and communicating decisions and progress. Continue reading on ProductCoalition.com ».

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Framework Product Manager Product Management Management 78

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Data Visualization

AB Tasty

DECEMBER 26, 2019

Here are 7 simple steps that will help you overcome the biggest challenges in agile product development, and make rapid releases effortless! This article was originally posted on AB Tasty as The Step-by-Step Guide to Rapid Releases with Agile Product Development.

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Agile Development Article 64

bpma ProductHub

DECEMBER 1, 2019

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.

Messaging 67

Messaging Marketing Product Marketing Development 67

Lead on Purpose

DECEMBER 30, 2019

The most effective leaders know there’s only one thing they have complete control over: “the way in which I respond and react to another human.” They know their success depends on the unity and determination of their team members.

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Leadership 298

Intercom, Inc.

DECEMBER 31, 2019

As we cross the threshold from one decade to another, it’s natural to look back at the previous 10 years and try to make sense of events. Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software.

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Artificial Inteligence Entertainment Customer Experience Messaging 259

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

The Product Bistro

DECEMBER 14, 2019

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game […].

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Books Management Management Product Manager 221

Product Management University

DECEMBER 12, 2019

Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer roles and have business conversations. Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer.

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Reporting Tools Banking Data Visualization Roadmap 162

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Join me in congratulating this year’s winners! The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.

Technical Advisors 148

Technical Advisors Analytic Tools Product Manager Product Management 148

Alchemer Mobile

DECEMBER 10, 2019

‘Tis the season for the annual App Store holiday shutdown. Every year, Apple implements a code freeze on all mobile apps where no new app submissions or app update submissions will be processed. The 2019 holiday shutdown schedule will begin December 23rd and run through December 28th. The App Store shuts down during this time to allow Apple’s manual submission reviewers to take some much-deserved time off around the holidays.

Software Review 147

Software Review Customer Experience Branding Development 147

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Data Visualization

UserInterviews

DECEMBER 12, 2019

A data-backed calculator for user research

User Testing 143

User Testing 143

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. It is the combination of clarity and consistency that builds trust – after all, as people we make judgments about each other based on how we behave, and on how reliable that behavior is.

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Branding Weak Development Team Technical Review Airlines 209

The Product Bistro

DECEMBER 13, 2019

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game company. The studio is like a little business unit with a lot of autonomy, yet strong responsibilities to the executive staff.

Technical Review 195

Technical Review Books Systems Review Reporting Tools 195