November, 2019

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5 rules for creating effective product backlogs

ProductBoard

Creating a product backlog is a classic case of “easier said than done.” A product backlog is a list of product improvements that your team needs to execute for your product strategy to become a reality. What makes this idea challenging is that sometimes, a product backlog can morph into an unending list of ideas that aren’t always fully vetted. Three things might prevent you from creating a.

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Designing an AI Driven Product Roadmap

bpma ProductHub

by Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video.

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Don’t Forget the Motor City: Product Leadership Lessons From Motown

Mind the Product

I’d always thought that Motown’s success was a combination of its talented stars and fortunate timing, but I recently learned that much of its success was down to a mastery of the power of the team – loosely coupled, highly aligned. The mindset and methods responsible for Motown’s huge success in its heyday are just as relevant today. Everyone at Motown was empowered with a singular goal that they all collected around: to create hit records.

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Color Psychology – Brilliant Helping Hand in UX Design

UX Studio: Product Management

How does color psychology affect users’ attitudes and behaviour? There is a master trick, which can help to build a digital product which works more effectively. Psychological effects of color on our experience and decision-making matter, so let’s see how this affects the users and what sort of principles exist when designing experiences. Color is an essential instrument in any designer’s tool stack.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.

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Measuring Your Product’s Performance With Benchmarks

ProductCraft

I recently heard something from Calendly’s product team that made my jaw drop. Their product is being used to schedule millions of meetings per month. Many, many millions. Lots of companies have vanity metrics in the millions. But they are called vanity metrics for a reason — they don’t go deeper than the surface level. Read more » The post Measuring Your Product’s Performance With Benchmarks appeared first on ProductCraft by Pendo.

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How to Increase Product Adoption for your SaaS Product in 2019

Userpilot

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t.

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Is your Product successful? Yes/ No/ Don’t know.

BrainMates

If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at your company knows. Thirdly: you’ll be pleasantly surprised to hear that there are LOADS of Product Managers out there that are similarly in the dark. Lastly: if you read this article you’ll know find out how to measure Product success AND what to do about it if it’s failing.

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Customer Centric Culture: Purpose and Profitability?

Usersnap

In a nutshell being customer centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. And it should be the focus at each stage of the sales funnel, for every department and through every process your business undertakes.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Of Chickens, Eggs and PMs

The Product Coalition

Here’s a scenario you might be familiar with. Say you’re starting a new role as a PM in a startup company (congrats!). You find that the startup has created a robust product with many different features and capabilities. Trying to gain some clarity and focus you ask: “which of those features are most/least used?”. Turns out, nobody knows. So you implement basic analytics mechanisms, wait for a week or two and then come back to the team equipped with a bunch of fancy graphs.

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How to improve your product with customer feedback you already have

ProductBoard

Andrej Danko, VP of Product at productboard, recently joined Travis Kaufman, VP Product Growth at Gainsight, for a webinar discussion. The two had a lively chat about the Product Excellence methodology, the challenges of modern product management, how to improve products with customer feedback that is already being collected, and when not to take customer feedback at face value.

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What are the Secrets to Enabling Sustainable Growth?

Mind the Product

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. If they could, organisations would choose always to grow – not only bigger but faster.

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How Does Storytelling Help You To Create Better Digital Products?

UX Studio: Product Management

Storytelling has recently become a buzzword. If you are working in the field of digital product management, you probably heard about it in some way. It is widely used in every phase of a product life cycle: all the way from design to marketing. But is it really something that we can use in our daily work? In this post, I collected cases where storytelling can be a useful tool to create and sell digital products.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. Many thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts. According to research from Robert G Cooper only 1 in 7 product launches succeed.

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What Building a Valuable Product Community Can Do For Your Business

Innovatemap

A loyal, engaged community is a powerful tool, and community building has become an effective strategy for digital product companies to grow their user base and increase product adoption. But with that power comes responsibility: You get out of a community what you put into it. Valuable communities form when there is value to be derived. So what does that mean if you want to form a community?

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How Much Does Your Feature Cost?

ProductCraft

So you’ve done your market research, interviewed customers, and prototyped your designs. Your go-to-market strategy is in place. Engineering is ready to start development. Amongst all the excitement, coordination, and chaos, have you asked yourself the BIGGEST question? “How much does my feature cost?” In this article, we’ll borrow some lessons from Harvard Business School.

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The PB&J of UX and Product

ProductCraft

You’ve got a new feature that you’re excited to start working on. Not only are you motivated by how cool this feature will be, but you also need to build it ASAP. It would be nice to take some time on it and get feedback from the UX team, but given how fast it needs. Read more » The post The PB&J of UX and Product appeared first on ProductCraft by Pendo.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Fixing your blind spot: biases in decision making

The Product Coalition

Every person forms a set of mental shortcuts or heuristics, which work brilliantly day in day out, but become harmful when left unchecked. Continue reading on ProductCoalition.com ».

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Designing Strong Experiments

Product Management Today Submitted Articles

When testing our business ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Well designed experiments can further strengthen the evidence we get, which will increase our confidence in making decisions.

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Using the Product Canvas to Define Your Product’s Core Requirements – Part 2

bpma ProductHub

by Ellen Gottesdiener – The Product Canvas can help address a number of challenges as you transition to a product-centric organization. You may want to take a step back to rethink your product strategy. Perhaps you realize you’re not organized for optimal product development and need to redesign your organization so its structure follows product.

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Collocation, Trust, and Distributed Teams

Roman Pichler

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. And they’re really, really good at selling. But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world.

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Product Management Executive Roundtable Highlights

Product Management University

I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs. Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met before.

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Beyond the Bottom of the Funnel: Understanding the Impact of CX at Every Stage

Alchemer Mobile

You know customer experience is important , but do you know the tangible business impact of CX? Do you have a full understanding of how customer experience infiltrates every stage on your customer’s journey? Customer Acquisition. Customer experience never used to be part of the conversation when it came to new customer acquisition. It was always seen as a bottom-of-the-funnel priority.

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How to Design Products Using Behavioral Science

Mind the Product

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a completely rational human. If you wanted to lose weight, you would start eating less.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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More Reasons to Invest in Quality UX Design

Product Management Today Submitted Articles

Investing in quality user experience design has many benefits. Learn more about why you should invest in quality UX design for your next software project.

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Collocation, Trust, and Distributed Teams

Roman Pichler

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You also need to evolve and adapt at a greater pace than more established peers.