August, 2018

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Product Management Mistakes

The Product Bistro

Being in the role for in extremely long time, I have uncovered a lot of truths, and hidden aspects of the expectations for the product manager. Now, I would like to discuss some of the common mistakes, misunderstandings, and outright WTF things that I see over and over again. From assumptions that we make, or […].

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Strategic Options for Mature Products

Roman Pichler

What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows. To find out if your product is mature, you should track its performance.

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6 Guiding Principles for Effective Product Discovery

Product Talk

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. Our students work on challenges like improving employee engagement, encouraging knowledge sharing between teams, making meetings more effective, and so on.

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Choosing a team structure to achieve top efficiency

Lead on Purpose

Whether you are a small startup or an international corporation, HR management and organization presents an equally important matter. Choosing a proper team structure for your hierarchy and management isn’t as simple as it seems.

Startups 249
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good.

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Quantifying Qualitative Research by Leisa Reichelt

Mind the Product

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking to customers at all.

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When I hate Marketing

The Product Bistro

How could I hate marketing? Technically, I am in marketing, and I have done a lot of it throughout my career. I will say that give me an eye level view of the b t that Marketing peddles at times. A concrete example is this picture, a snap from the corner Chevron station that I walk […].

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Finding Your Product's Critical Event(s)

Product Management Lessons from the Trenches

Finding Your Product’s Critical Event(s) By now you have most likely heard the phrase “build it, they will come”. This was introduced in the 1989 movie Field of Dreams but gained popularity in tech in the early days of the dotcom boom when the players were limited and early adopters eager to experience all the web had to offer. Back then, entrepreneurs would regularly receive this terrible advice (myself included).

Events 150
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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. Duh. But what does “usable” mean? Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revo

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). “Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries. Pre-handle objections: Put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you address those worries.

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Building a long tail of evergreen content

Intercom, Inc.

The first law of content marketing is that publishing is an expensive business. No matter how hard you try to circumvent it, the first law will always come back and bite you. One common approach is to outsource content production, which can be cheaper in pure monetary terms. But unless someone, preferably an editor or with some editorial skills, is closely managing that process you’ll end up paying more for it in the long run.

Events 182
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Roadmaps are Dead! Long Live Roadmaps! by C. Todd Lombardo

Mind the Product

Do you ever feel like breaking up with your roadmap? In his talk from #mtpcon San Francisco, C. Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. Why do we Ship the Wrong Thing? In modern product management, we have multiple frameworks and tools designed to help us understand what to build.

Roadmap 180
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Time in a Product Management Role

The Product Bistro

Recently, I was asked a relatively benign question: “How long should I stay in a Product Management role?” While the person asking it was relatively new in a position and another, more attractive offer is in the works, it caused me to pause and reflect. Not to make light of the young lady’s concern that […].

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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BASiS Speaker Series: Stop listening to your gut and start talking to your buyers

UserVoice

You’re building the wrong product, and that’s leading to some pretty dire consequences. While that’s not the most uplifting thing you can hear as someone working in product management, it’s also essential to both your individual success and the viability of your entire company. Got your attention yet? These words of warning are courtesy of Price Intelligently’s CEO and co-founder Patrick Campbell.

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Shifting Markets, Shifting Strategy: Three Considerations

Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1. Target Market Focus. Your target markets drive every key decision in the organization.

Strategy 140
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Persuasion Tips: Have A Goal

The Secret PM Handbook

Understand and articulate what you’re trying to achieve. (This article is a follow-on to my overview article on persuasion tips for product managers.). Every presentation or opportunity for persuasion has a goal, or possibly a few goals. Are you trying to get some executives to make a decision in your favor? Are you aiming to protect yourself from potential blowback from something that went wrong?

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Six essential chatbot recipes for sales and marketing teams

Intercom, Inc.

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. Modern-day chatbots, like our recently launched Custom Bots , are completely customizable and can automate all sorts of user journeys, while maintaining a positive consumer experience.

Marketing 163
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks!

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Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this. Product management at its very core is: Identify a problem for some market segment […].

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Mobile Product Manager vs. Mobile Product Owner

Alchemer Mobile

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. Mobile product managers spend time straddling two worlds: the external customer’s world and the internal team’s world.

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The Skills It Takes To Become a Product Manager

Product Management Unpacked

To become a great Product Manager, takes a lot of skills — business acumen, technical smarts and emotional intelligence. Many parts will go into your making. Once you put them all together in just the right way, you’ll be highly valued and very well rewarded. For more information visit ms-product-management.cmu.edu.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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The One Question You Need to Answer as a New Product Leader

UserVoice

Outline The One Question What Could Inhibit My Ability to Succeed? Is it people, process, policies, vision, etc? What do I have control over and what do I not? Do I have the influence i need to change things for the better? Prioritizing Potential Problem Areas Eisenhower Model – Urgency vs. Importance Avoid the time vampires and zombie efforts It’s not you, it’s me… Make a Plan to Tackle.

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Strategy over speed: How video games prepared me for life as a product manager

Intercom, Inc.

Growing up, I was surrounded by video games. In my house, we had the NES, Nintendo 64, Game Boy and a bunch of PC games. I would play video games for hours on end, only stopping for the odd toilet break. But as my love of gaming grew, it became obvious that I wasn’t drawn to the typically popular action or racing games. Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practic

Strategy 163
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Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

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Product Management Truths – Redux

The Product Bistro

One of my more popular posts has been on the unwritten truths of Product Management. Originally written over 5 years ago, that post covered many observations and self evident truths. Fast forward to 2018, and there are some additions to this list. Without further ado, I offer these observations: Whiz bang tools don’t make up […].

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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“Agile” is More Than a Buzzword: Three Truths Behind the Manifesto

Clever PM

It’s become rather commonplace lately for people to dismiss “Agile” out of hand as an industry buzzword with no meaning or substance to it. And in some ways, the term has earned that reputation — mostly from people who use it regularly without really knowing what it means or how it changes an organization — […].

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Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Product Management University

Nothing accelerates the sales process more than a presentation that simply “nails it.” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best. Count the number of slides where at least 80% of the content on the slide is about the buyer’s business (not about the product).

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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

[Today we have an essay on one of the common frameworks we use to analyze investments at Andreessen Horowitz: The Power User Curve. I worked closely with Li Jin, a partner on the investing team, to collect our ideas into this essay which she wrote. You can follow @ljin18 on Twitter for more thoughts. -Andrew]. The importance of power users. Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the netwo