Everything You Need to Know about Product Portfolio Strategy
Roman Pichler
JANUARY 22, 2024
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. It achieves this by setting overarching goals for the entire portfolio. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
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