The Product Coalition
JANUARY 26, 2024
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.
Mind the Product
JANUARY 26, 2024
Explore the ins and outs of the product management realm in our latest ProductTank Spotlight. We've caught up with Shi En Wong, Senior Product Manager at Helicap, and the brains behind ProductTank Singapore, to get insights into what's happening in the Singaporean product landscape and what lies ahead for the product community. Read more » The post ProductTank Singapore: Fostering connections and building bridges in product appeared first on Mind the Product.
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The Product Coalition
JANUARY 26, 2024
As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. Perhaps that’s why you decided to become a writer, because to write usually motivates one to learn more about things.
Gocious Blog
JANUARY 26, 2024
Every organization needs to decide which metrics they will track and measure. These metrics are indicators of your company's internal health, the performance of your products on the market, and the efficiency of your processes. Without tracking, measuring, and analyzing these figures, there is no definitive way to show success, find improvement opportunities, or learn from mistakes.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Userpilot
JANUARY 26, 2024
Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in! TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
TurnKey Labs
JANUARY 26, 2024
Finding the right developer is a task that requires nuance and effort. It is a complex process, so it’s no wonder that various staffing agencies try different approaches to it. One of the most common you might encounter is a bench – when a company keeps a number of specialists on standby.
freshtrax
JANUARY 26, 2024
Corporate culture has been a recurring topic at Freshtrax, often posing a challenge for those considering its impact on long-term organizational growth. Questions like “Where do I start?” and “How do I involve my team?” are common, reflecting the perceived complexity of organizational change. In this article, we delve deeper into team-building tips to foster corporate culture, using the btrax employee retreat in Hawaii in the fall of 2023 as a practical example.
Emerge Insights
JANUARY 26, 2024
What does it take to build customer-centric products? In my extensive conversation with software expert Ron Lichty, we explored the leadership, mindsets, and practices that enable teams to deeply understand user needs and deliver solutions focused on real-world outcomes. Throughout our discussion spanning product strategy, organizational culture, and agile delivery, Ron repeatedly spotlighted the immense […] The post Ron Lichty on How to Build Truly Customer-Centric Products [Product Align
The Product Manager
JANUARY 26, 2024
Sometimes, the skillsets of a standard Product team are not quite enough to make the full product vision a reality. Enter: integrated product teams. The post A Masterclass On Integrated Product Teams appeared first on The Product Manager.
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Johanna Rothman
JANUARY 26, 2024
While I'm continuing this experiment, I'm also considering a different name for this podcast. If you have suggestions, let me know. Thanks. I have cycled to start this story in a different place. Enjoy! The transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for January 25, 2024, where I read an excerpt of just a minute of some writing in progress.
Userpilot
JANUARY 26, 2024
If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.
TryMyUI
JANUARY 26, 2024
Hubspot and Salesforce are both amazing tools for marketing and sales, used by millions across. The post UX Wars Returns: Hubspot Vs Salesforce appeared first on Trymata.
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